Austin is usually buzzing with tradeshows throughout the year, and 2020 is no exception. From education and job fairs to RVs or technology, you’re bound to find a show coming…
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Well, Santa, his reindeer and sleigh have come and gone, miraculously delivering freight around the globe before the sun rises. Unfortunately, in the trade show world, there is no magic…
If you’re a start-up you probably know that in the first year or two, your spending often exceeds the rate at which your revenue grows. The same is also true…
Last week the lucky ones around the world, who had clear night skies, were able to witness the last full moon of the decade, welcoming the next, new decade. It’s…
WHAT’S THE BEST WAY TO MAKE YOUR BRAND IMPRESSION LAST? GET THEM TO SEE IT, HEAR IT, TOUCH IT, TASTE IT AND SMELL IT Marketing to all five senses is…
I’ve often said that working in the trade show industry is not for the faint-hearted. There are so many moving parts for a show that it’s mind boggling: the show…
Just got back from Thanksgiving holidays. We had a great Thanksgiving celebration here with our Xtreme Xhibits team. Our Thanksgivings every year are pot luck. It’s the time we take…
Just returned from spending a day with our I&D team on the show floor. The experience of watching the expertise of the installing team as they start with a blank…
There’s nothing quite like a difficult Installation & Dismantle (I&D) experience before, during, or after a trade show. It’s the stuff of nightmares. But it doesn’t have to be! Here…
Let me introduce myself…. Hi! I’m Barb. I’ve been in the trade show “world” for 18 years—mainly as a logistic and I&D coordinator. Over the years, I’ve worked with experienced…