Put the Product at the Center of Your Trade Show Design

Majorica 10x10 Display

Most companies that exhibit at trade shows are selling a physical product. In fact, it’s one of the best things about trade shows – your potential clients can see your product, up-close, in-person, and possibly even in action. However, unfortunately, their trade show design doesn’t always reflect the importance of the product.

Trade Show Design: Majorica 10x10 DisplayHave you seen a booth that’s so cluttered it looks more like a flea market than a trade show? Or have you seen a big lump of machinery in the middle of a display with no explanation of what it does? Avoid these mistakes and others like them with these tips for product displays at your next trade show. And if you need help with new design ideas to feature your products better, you can always ask us. We love to help!

Product-Centered Trade Show Design Tips:

Don’t bring too many products. Perhaps consider featuring only your best or your newest products. Simpler is often the better approach. With too many things to look at, you risk your customers not being able to focus on anything and they’ll simply move on.

Demonstrate your products. Show it in action! If it’s too big or noisy or it’s just plain impractical to display a fully-working product, consider animated video or cutaway models that will still give the customer an idea of what your product does. If it’s a personal demo, practice that demo over and over to get smooth. Your booth staff should not be struggling to figure out how to use the product while demonstrating.

Think about scale. If the product is huge, support it with other graphic and design elements to make it almost part of your booth architecture. If the products are small, consider using things like large-scale graphics or dramatic lighting to draw attention to them.

Build a set. Create an environment similar to where the products will actually be used, whether it’s with the architecture of the booth, images on graphics, or additional props beyond your products that help signal to the buyer that they are “home.”

Tell why you’re better. We’d all like to think our products sell themselves, and it’s tempting to think that once your products are on display, they will. Give yourself more visual proof by supporting your products with graphics that make your products’ benefit obvious. Do your products last longer? Do more, faster? Cost less over time? Take less energy? Tell your products’ story with graphics and/or AV tech.

If your business is all about the product, make sure your trade show design reflects that. A better product display means more eyeballs, which means more conversations, which leads to more sales.

Where to Look for Trade Show Display Ideas

Trade Show Display Ideas

 

Are you thinking about your next trade show design? Need inspiration? Try looking in a few places to get started with new trade show display ideas.

Trade Shows

Trade Show Display IdeasThat might seem like an obvious suggestion, but you’d be surprised how many people don’t look at what their competition is doing. Walk the floor before a convention and take note of what catches your eye. Then take a few minutes during the show to see which displays really draw the crowds. Compare notes with your team – why is that booth drawing attention? What can we learn from it? If you really want to get outside your box, attend a trade show outside your industry and get radical new ideas from an entirely different vertical segment. You’ll walk away with loads of new trade show display ideas to consider.

Billboards

The secret of billboard advertising is delivering the most important message as quickly as possible. And isn’t that a bit like a trade show booth? People pass by your booth pretty quickly, and you must catch their attention and deliver a message before they’re gone. If you’re struggling with a wordy message or a busy design, get some inspiration from billboards and see what you can cut out. How far can you simplify and still keep your branding and message? Pushing that limit will make your booth stand out.

The Mall

Retailers spend a lot of money on displays, and they spend a lot of time considering and testing the best placement and positioning. Take a few minutes in your local mall and learn from their investment! Which colors pop? How do they use a variety of materials to give their displays visual interest? How do they manage traffic flow and interaction with the public? Pay particular attention to the stores you imagine your customers might shop in.

This is just a start. Keep your eyes open and look for any type of environment where a lot of intentional thought has gone into communicating with the public. Study closely, ask questions, and you might just get more trade show display ideas than you ever imagined.

 

Get the Show on the Road with Portable Trade Show Displays

Portable Trade Show Displays - Banner Stands

Let’s face it, not all trade show opportunities are around the corner from your office. That means you’re faced with sending a team a long way. When you add in the cost of shipping a large exhibit, it can make the effort cost-prohibitive for all but the largest companies. The good news is that portable trade show displays have made significant strides in the last few years. It’s now possible to reach that distant trade show without lessening your impact.

PORTABLE TRADE SHOW DISPLAY OPTIONS

Keep in mind you’re looking for: high quality, well designed displays that will last with use, be easy to transport, and ultimately will create sales leads through eye-catching messaging. At Xtreme Xhibits, we’ve got years of experience in just this sort of thing and we can help you navigate your options. Here are a few:

Portable Trade Show Displays - Banner StandsBanner Stands – These fold up displays can make a huge impression with their height and use of color and images. Or use a few stands tightly packed together to create a backdrop wall. One person can easily construct banner stands without specialized tools. Most stands have hard cases that double as transportation protection and also storage or even a lectern for your trade show display. Many options are available as well for add-ons to make these portable stands into an exhibit powerhouse.

Inflatables – How about an entire graphic backdrop wall that deflates into a suitcase? Or even an inflatable tent for indoor or outdoor shelter? These options are often the most space-saving, and yet they are also easy to deploy.

Popups – These stands are definitely more substantial, and depending on the materials used they can still be quite heavy. But if you can afford a bit more in shipping costs, these can be solid components of a show-stopping display.

If you’ve been thinking about expanding your reach beyond local trade shows, contact us at Xtreme Xhibits to see just how affordable and effective portable trade show displays can be.

Four Ways to Make Your Trade Show Exhibit POP

Exciting Trade Show Exhibit Ideas

Are you worried your trade show exhibit will be lost in a sea of boring, ho-hum sameness? Have no fear! With a little work, some creativity, and of course expertise from Xtreme Xhibits, you can generate more excitement, more traffic, and more leads.

Exciting Trade Show Exhibit IdeasBe Bold – Use Color & Images

You’re competing for eyeballs, and our eyes love color and strong images. Don’t be afraid to stand out from all the tans and grays with some bold, bright colors. Make sure to use your branding color especially in some element of your booth to strengthen that connection. Use bigger images, not more images, to create maximum impact.

Create Space – Use Lighting, Height and Even Flooring to Make a Trade Show Exhibit People Want to Enter

Brightly lit booths will stand out from the crowd. Using backlighting, accent lighting, colored lighting, and even moving lights to draw attention. You want to create a space that’s inviting to enter and stay in. Your trade show exhibit can go above and beyond the ordinary by using dramatic height or even something as simple as attractive flooring.

Get Attention – Use Movement and Props

People are drawn to movement, so consider using elements like rotating signage or even just move about your booth while making your presentation. Props are a tried and true way to stand out – think classic motorcycles, unusual objects, and lots more. Get creative and people will come by just to see what you’ve done.

Embrace Technology – Use Video & AV Tech

Combining the advantages of bold colors and lighting and movement, plus the ability to tell a story, video is a must-have. It can be as simple as a Powerpoint presentation, but it can be big-screen full-motion video if your budget allows.

With a little effort and creativity, you can increase the excitement and make your trade show exhibit a must-see.

Effective Ways To Engage Visitors At Trade Show Displays: San Antonio Trade Show Stands That Entice

trade show displays san antonio

Businesses have always known that mingling with potential clients at industry events is a great way to promote their products and services to a ready-made pool of customers. Because industry events such as trade shows are so popular, companies can count on there being several shows and conferences each year regardless of the industry they’re in. Austin and San Antonio businesses have long known that trade show displays from Xtreme Xhibits reap impressive results because they offer face-to-face opportunities to network and promote.

trade show displays san antonioTrade Show Displays In San Antonio Are Just The Start

Many companies regularly attend events and set up impressive trade show displays, but they may not be getting the ROI they’d hoped for from their trade show stands in San Antonio and other cities. Disappointing results may simply be the result of ineffective planning or insufficient investment in the right tools for genuine marketing success. If you simply set up your trade show stands and expect them to perform for your business, you’ll be disappointed. In order to truly connect with potential customers and fully engage them, you need to take things a step further. The best trade show displays in San Antonio are the ones that are compelling enough to entice visitors, engage them in a dialog and leave a lasting impression.

 

Establish A Compelling Plan For Your Trade Show Displays

San Antonio event planners will tell you that it’s crucial to have a plan in place at least a few weeks before any event where you’ll be using trade show displays. This requires some extra time and effort by your team, but it’s well worth it if you come up with a few fresh ideas and have the opportunity to refine them before your trade show stands in San Antonio are assembled. Make sure the employees manning your booth understand your company’s main goals for the event. Rehearsing some scenarios for how to interact with customers at trade show displays will mean better coverage and will minimize the chance that key items in your plan will be overlooked.

 

Offer Enticing Giveaways If People Visit Your Trade Show Stand

It may seem like giveaways have been done to death, but nearly everyone likes to get “something for nothing.” It’s why so many businesses continue to offer incentives or prizes at their trade show displays. San Antonio events always feature several trade show displays offering free gifts because they remain one of the most effective ways to lure visitors to your trade show stands in San Antonio if the gift is a good one. To make sure potential visitors do show up, choose your giveaway wisely. Avoid cheap or uninteresting items and pick something that will truly excite people.

 

With advance planning and creative thinking for your trade show displays in San Antonio, you’ll stand out from the crowd.

Ask About These Three Services When Sourcing Trade Show Companies in San Antonio

3 Key Factors in Choosing a Trade Show Company in San Antonio

Searching for the best trade show companies in San Antonio to help you plan your next exhibit is one of those exciting tasks that can soon become frustratingly difficult. The multitude of trade show companies in San Antonio alone can boggle the mind and make you lose sight of your marketing or convention needs. Before you’re swayed by beautiful designs and low-budget numbers, ask the company representative if they offer these three things:

  • 3 Key Factors in Choosing a Trade Show Company in San AntonioCustom Designs
  • Exhibit Rentals
  • Support Services

If a company offers all three of these services they’re definitely worth a second-look. Here’s why these three services are so important and why you’d be smart to work with the trade show companies in San Antonio that provide them.

Custom Designs

Firms that provide customized exhibits are your best shot at getting seen on the busy convention floor. Trade show companies in San Antonio that offer customized exhibits allow you to design the booth around your business, your needs and your goals and expectations for the show. Not only that, when you create a custom booth with professional exhibit designers you’re benefitting from their years of experience and, often, the latest and greatest options in design. A standard booth picked out of a catalog will never provide you with everything you want in a display, but a customized booth from Xtreme Xhibits can.

Trade Show Companies In San Antonio Offering Exhibit Rentals

Working with a company that provides rental exhibits might seem counterintuitive given the fact that we just recommended you partner with trade show companies that offer custom exhibit designs! But it’s not and here’s why. Rentals are a great way to test the waters and find out what kind of exhibit works best for you without a big upfront investment. By partnering with a company that offers rentals you also have the opportunity to add select pieces to any exhibits you already have, allowing you to update or customize them to meet your changing needs without investing in an entirely new exhibit. Full-service trade show companies in San Antonio, including Xtreme Xhibits, will have tables, chairs, monitors and even tablets available for rent, all of which can boost your visibility at the event.

 Support Services

Support services are those behind-the-scenes services that are not glamorous but are critical to the success of your exhibiting experience. Look for trade show companies in San Antonio that offer to help you set up and tear down your display. Even if you plan to do this work yourself and never use these services, knowing that they exist as back-up can ease your mind and decrease the stress-level of the busy prep time before an exhibition. Perhaps more important are repair services. You never know what a convention will throw at you, including exhibit damage. Trade show companies that can provide you with experts to fix any damage or problems that occur means they can be counted on take care of the repairs while your staff focuses on interacting with visitors.

Sourcing trade show companies in San Antonio doesn’t have to be an overwhelming experience. Contact Xtreme Xhibits today to start identifying your needs and planning your next exhibit!

 

Tips for Successful Trade Show Lead Management

Austin Trade Show Lead Management

After the rush of the trade show crowds, after the hands are shaken, after the lights go out, what do you have? Leads. Piles of them, hopefully. What happens next will be what makes the difference between a successful trade show or a flop. Lead management is a crucial step in trade show marketing.

Lead Management Top Tips

 

Austin Trade Show Lead Management

Lead Management is more than keeping track of business cards.

Get more than a business card.

A name and a phone number is great, but ideally you need much more information. Use software to make sure you’re capturing as much as you can about each potential customer. Ask questions, get to know them, and then write down what you’ve learned.

Get great communication from your trade show booth staff.

Make sure that what the booth visitor has communicated to you is captured in your lead system. Don’t let this chain get broken, of you’ll end up frustrating your potential customers by asking them again for information they’ve already told you.

Concentrate on qualifying your leads.

You’ll encourage follow-up because your salespeople will know they aren’t wasting their time contacting someone who really isn’t interested. Even better, you’ll know more about what exactly your lead is looking for, which will help you try to meet that need.

Have a plan before you even go to the trade show.

Don’t wait until after the show to say, “Well, now what do we do?” Make plans for lead fulfillment before you even arrive. Know the steps you want to take, and you can even start to take them during the show. Plan a workflow of touches (calls, emails, mailers) over the next days and weeks that will keep your leads engaged and communicating with you.

Follow these tips and maximize your company’s trade show and display ROI with great lead management. Don’t let those leads slip through your fingers.

Are Trade Show Displays Worth The Investment?

Trade Show Displays Investment

Here Are 3 Reasons We Think They Are

No matter what business you are in, something we all have to work towards is minimizing expenses and increasing revenue. For this reason, companies are wise to carefully evaluate items before purchasing them in order to determine if they are worth the investment. This is the case when it comes to exhibiting products. Companies must determine what the ROI of products such as trade show displays, island exhibits, and modular inline booths will be before making the investment. Perhaps your company has wondered if trade show displays and exhibits are worth investing in. In this review, we will share three reasons we think they are.

#1 – There is no better way to attract the attention of event attendees than with trade show displays and exhibits.

Trade Show Displays InvestmentThe first argument in favor of investing in exhibiting products is simple: their primary purpose is to attract the attention of attendees in order to get them to visit your booth. As an added benefit, you can take portable display systems with you pretty much anywhere, allowing you to use them at conferences, shopping malls, and any other place you have the opportunity to present your brand. The best thing to do is to be very strategic in the way you design your booth. You want it to appeal directly to your target market, so that it intrigues individuals in that market segment enough to visit your booth. This is a good filter to use for every aspect of your display, from text to design to images. What will be most effective in capturing the attention of potential customers?

#2 – Trade show displays and exhibits can be used to answer questions about your products and services.

Beyond simply capturing the attention of event attendees, your display also has the power to answer questions that people may have about your company and the products and services you offer. We can probably safely assume that all attendees have similar questions about your company. What need do you meet? What is the potential benefit of purchasing from your company? How are your prices compared to competitors? Trade show displays are great tools to provide information like this to people who are checking out your booth. This especially comes in handy when you are at a busy event and you may not have enough employees at your display to individually converse with each person that visits. Take advantage of the opportunity to use your display as a tool to emphasize what makes your company special and why consumers should buy from you as opposed to one of your competitors.

#3 – Exhibits offer a tangible place for you to converse with event attendees and gather sales leads.

Finally, trade show displays and exhibits are worthy investments because they create physical places for you and your staff to converse with event attendees and gather sales leads. Presenting your brand and initiating conversations with people is much more difficult when you don’t have a physical platform as the basis of those interactions.

These are just a few of the ways your company can benefit from trade show displays and exhibits. As you can see, they are likely to prove to be worthy investments.

 

As the exclusive Skyline Exhibits dealer for Austin and San Antonio, Xtreme Xhibits is in the business of showcasing your company. We offer a full range of high-quality, custom trade show products, ranging from large island exhibits to portable displays. We also provide excellent services, such as exhibit design, asset management, and worldwide installation and dismantling.

4 Things That Can Prevent Attendees From Visiting Your Trade Show Display

Austin Trade Show Display

Exhibiting is hard work. Lots of blood, sweat, and tears go into making your trade show display the best it can be. Unfortunately, in spite of all of your team’s hard work, you may be finding that people seem to walk right by your booth at every event you exhibit at. Few things are more discouraging for an exhibitor. One way you can make the most of this kind of situation is by using it as an opportunity to objectively evaluate your trade show display to try to figure out why those individuals did not feel drawn to visit your booth. Doing this allows you to make improvements to your booth for future shows and conferences. In this review, we will discuss four of the things that can prevent attendees from visiting your booth.

Austin Trade Show Display#1 – Your trade show display does not capture their attention.

The most important thing your booth must do is effectively capture the attention of event attendees and make them want to find out more about your company. Trade shows and other events are filled with exhibitors that are competing for the attention of every attendee. This makes it more important than ever for you to find creative ways to make your booth stand out from the rest. You can use a variety of methods to make your exhibit stand out. Use striking graphics that are geared toward your target market. Use intriguing text. Choose an innovative exhibit design. Whatever method you choose, the goal is that people will be drawn to visit your exhibit.

#2 – Your booth does not clearly present why an individual should buy from you.

The second thing that can prevent people from visiting your trade show display is if it does not effectively present why an individual should buy from you rather than from one of your competitors. Since there are so many companies competing for the business of event attendees, your trade show display must communicate the unique advantages provided by your company. Do you have the best customer service? Do you offer the lowest prices? These are the types of competitive advantages that should be presented in order to help people understand why they should purchase your products and services.

#3 – Your staffers are unprofessional and unapproachable.

Your first thought in reading this reason may be – surely not my company! However, it is important to keep a pulse on this topic. After all, no matter how amazing your trade show display is, the employees you staff it with have the power to make or break the experience for visitors. If you were attending an event and had to choose between visiting an exhibit with unapproachable, pre-occupied employees versus an exhibit with warm, welcoming, energetic employees, you are probably going to choose the latter. The way your staffers interact with potential customers is of utmost importance. One of the best things you can do for your trade show display is teach your employees how to be engaged, genuine, and charismatic.

#4 – Your booth is not full of life.

Finally, something that can prevent people from visiting your exhibit is if it lacks vibrancy. There should be an intangible element of excitement about your exhibit. This can be accomplished in a variety of ways. You can host games or activities. Launch a new product. Feature a product demonstration. Give free samples away. The more your booth is buzzing, the more likely attendees are to pay you a visit.

The next time you notice people walking past your booths, keep these factors in mind.

 

Xtreme Xhibits is the select Skyline dealer for Austin and San Antonio, Texas. We offer a full range of exhibiting products and services, including graphic design, portable displays, island exhibits, inline exhibits, and more. We also provide event marketing and exhibit management services.

Eight Effective Ways To Cut Costs With Your Trade Show Booth Strategy

Austin Trade Show Booth

Entrepreneurs working a corporate trade show booth at both local and regional events recognize that these functions have the opportunity for extensive return on investment. Personal interaction with prospective clients, ample networking connections and the opportunity to demonstrate services and wares to a captive audience embody some of the many advantages working a trade show booth offers business owners in every industry.

Manage Unexpected Costs With Your Trade Show Booth Approach

While the rewards are extensive, it’s important to note that working a trade show booth does mean incurring various costs and expenses throughout the fiscal year. Yes, as with any promotional endeavor, it’s critical to invest in the process in order to maximize rewards and benefits offered at a trade show booth. However, these live marketing events do not have to prove cost prohibitive. Knowing a few effective tips on how to cut costs with your trade show booth can help your business minimize expenses yet maximize function results.

Austin Trade Show BoothReady to get started on keeping a firm grip on your trade show booth finances? Consider eight strategies:

Iron out your exhibit schedule: First and foremost, outline the specific “must attend” events that your organization will exhibit at. Yes, you may have various functions that come up on an ad hoc basis; however, carefully selecting the major events during the year will help you avoid late entry fees and costs.

Plan ahead: Another major way to rack up expected costs and expenses is failure to plan ahead. Not planning carefully for coordinating the many moving parts needed for a successful exhibit year means you’ll be rushing to get everything done and may pay late fees for various services.

Purchase your trade show booth: If you attend a significant number of live encounter functions annually, it’s worth the investment to purchase your exhibit outright instead of continuously having to rent a display.

Strategize printed literature: Gone forever are the days when every visitor to an exhibit left with an armload of printed marketing material. Instead, savvy business owners are opting to print just enough materials for major leads. Everyone else that visits your stand can get online material emailed to them during the post-function follow-up.

Print once: Once you have decided on the printed materials that you’ll use throughout the year, plan to have a year’s worth of material printed at the same time; it’s far less expensive than having to print the same items several different times.

Plan travel ahead: Last minute travel can really prove cost prohibitive. Plan your staff members’ travel needs as early as possible so you won’t be charged last minute fees.

Compare shipping options: Shipping your trade show booth and other exhibit items can cost your company a bundle. Carefully research available options early to ensure you get the best price possible.

Arrive with your box of tricks: No one wants to run around spending money on hard to find items at the event itself; put together your corporate “box of tricks” with items you may need so you’re prepared for anything that happens. Packing light bulbs, extension cords and batteries can help save you money compared to buying them at or near the venue at a premium.

Xtreme Xhibits can help your business create a compelling, cost-effective Austin trade show booth that captivates audiences of every size. Don’t entrust your brand to a firm that doesn’t have what it takes to showcase you as the industry leader you are; come experience the Xtreme Xhibits difference yourself.