Installation and Dismantling (I&D) Basics

Installation and Dismantling (I&D) Basics

The exhibiting experience depends on a number of different factors and skill sets. Designers create the look, marketers appeal to their audience, and manufacturers create quality displays. Once you have your displays, you have to transport, store, and maintain them. But among all these processes, the importance of installation and dismantle (I&D) sometimes goes unrecognized. You need to be strategic about the installation and dismantling process, because it’s core to the overall success of your exhibit. Here are a few basic guidelines for installation and dismantle that could be lifesavers.

1. CUSTOM ISLAND EXHIBITS? LEAVE I&D TO THE PROFESSIONALS.

If your company uses custom island exhibits, you will want to leave installation and dismantling to the professionals. These exhibits are intricate and consist of many pieces, and they require people with the skills and knowledge to assemble them. Probably the biggest benefit of professional I&D is that you and your team can arrive at an event to find that your island exhibit is already installed. That allows you to focus your time and energy on networking and gathering sales leads, which is the whole reason you’re there in the first place.

2. FOR MODULAR INLINE TRADE SHOW BOOTHS, ARRIVE EARLY AT YOUR EVENT.

Modular inline trade show booths, such as back walls, can be installed and dismantled by your exhibiting team. The important thing is that you arrive at the event early enough to get everything set up. Be sure that you have any special tools that may be required to set up the booth. It is best to choose a manufacturer that designs their products to be lightweight and easy to use. Some innovative trade show booths can even inflate with the press of a button, saving you time and energy.

3. USE PORTABLE DISPLAYS FOR EASY D.I.Y. INSTALLATION AND DISMANTLING.

If you don’t exhibit often or you are just starting out, you may want to try portable displays, such as table top displays or banner stands. The great thing about these systems is that they are extremely easy to set up and tear down in just a few minutes. Not only that, but you don’t need any tools in order to install or dismantle them. This means you can arrive at an event and have your display installed quickly and easily. Installing and dismantling your displays yourself also keeps your operating expenses lower. It is best to choose portable displays that are lightweight and pack up small. These types of portable trade show booths afford you the convenience of being able to take them with you pretty much anywhere you go, saving you money on shipping and storage.

 

When your company is choosing which exhibiting products to use, keep these installation and dismantling tips in mind.

Six Tips to Stretch Your Exhibit Budget

Exhibit Budget Tips from Xtreme Xhibits

We know exhibiting can be an expensive proposition. Here are six quick tips to help you get more bang from your Austin and San Antonio exhibit budget.

1. RENT

Booth rental can make a lot of sense, especially if you’re new to exhibiting or not sure what your long-term plan is. And if you rent from a local company, you’ll save significantly on shipping and storage.

2. REPAIR & REFURBISH

Avonite 10x20 Display

Xtreme Xhibits are experts in trade show exhibit repair.

Rather than replace an entire exhibit that’s showing a little wear and tear or needs updating, consider refurbishing it instead. Replacing a few outdated graphics or some worn fabric is much cheaper than a brand new exhibit.

3. CONSOLIDATE

Try and make as few shipments as possible; each shipment costs you extra money. If you have to ship another pallet, make sure it’s shrink wrapped to count as a single unit.

4. BE CAREFUL WITH GIVEAWAYS

That swag ain’t free! Consider making your giveaways “evergreen” by not making them tied to a specific date or location. That way you can use them at your next events as well. You’ll be able to order in bulk rather than expensive short-run orders, and you’ll have far less wastage.

5. LESS IS MORE

A printed banner doesn’t have to include all your details, special offers, or the date & location. Keep your banners simple so you can use them at multiple events. Your booth staff will be able to share all the info your customers need in floor conversations.

6. COOPERATE

Find an allied local business that you can share space with. This can be a great solution if your businesses have real synergy. You can even share marketing leads and cross-pollinate so you both do better.

 

Exhibiting can seem expensive, but it’s worth it. At Xtreme Xhibits we can help get the most from any exhibit budget. Contact us today to get started.

Table Top Displays Make a Big Impression

Table Top Displays in Austin and San Antonio

Grab-and-go portable table top displays don’t mean you have to sacrifice visual impact and brand impression. Start with a great graphic or photo and add clean design. You’ll be on your way to reaching your visitors, telling your brand story, and making an impression. Best of all, you can do all that in a package that can be transported and set up by a single person in just a few minutes.

ADVANTAGES OF TABLE TOP DISPLAYS

  • Large Graphics – Use a display like Skyline’s Regatta system to get large, uninterrupted graphic display surface on the front and the back. The gracefully curved frame is shock-corded for tool-free, hassle-free set-up. Slip the fabric cover over the frame like a pillowcase and zip it shut. You’ve got a striking display that stands firmly in place, even if someone bumps into your table. The display faces are seamless, so your graphics are smooth, crisp, and clear, with no lines ruining your perfect design. The curved shape also leaves some table space open in front for your brochures, cards, and other small items.
  • Add Accessories – For a custom-branded table, consider adding a graphic table throw that complements your display. Use a contrasting tablecloth to set it all off. If you have power, you can add LED lights for even better visibility and attention. Got a little extra space beside your table? Flank it with a pair of easily portable banner stands with custom graphics on vertical banners. Banners give you additional space for large, bold graphics, and to further develop the story you’re able to convey to visitors at a glance.
  • Not Just For Trade Shows – Table top displays make it easy to travel to more distant trade shows where a larger display might be cost-prohibitive, but they’re also versatile little workhorses much closer to home. Use them in your showroom or storefront to call attention to new products or tell a marketing story about featured products. Place them in your conference room with specialized messages for critical meetings, or on a table in the lobby to convey a marketing message to visitors to your place of business.

Xtreme Xhibits offers a variety of table top displays in Austin and San Antonio. We have several table top displays to choose from, and all the expert design advice you’ll need to create a table top display that makes a big impression in a small space. Whether you’re designing for a trade show or public event display, or for in-house use, we’ve got all the resources and quality materials you’ll need to achieve your marketing goals.

Trade Show Installation Dictionary, Part 2

San Antonio Trade Show Installation Dictionary

When you’re diving into trade shows, it’s can be a whole new world of overwhelming information and terminology. We understand! We’ve been in the trade show installation and design business for a long time, so we can simplify things for you and help you find your way. We recently shared the beginning of a Trade Show Installation Dictionary with you, now here are a few more entries.

MORE TRADE SHOW INSTALLATION DICTIONARY

 

INSTALLATION TERM: BACKLIT GRAPHICS

Backlit graphics are made with a very tight weave fabric that when lit from behind with lights, typically LED’s, creates a glowing appearance. These graphics are typically attached to an aluminum or steel framed structure that can be rented.

INSTALLATION TERM: BANNER STAND

A banner stand is an efficient, lightweight, convenient way to showcase your brand at a trade show, special event, recruiting fair, lobby and more. There are many different styles to choose from when deciding on a banner stand, there are retractable stands that simply roll up, and configurable stands that quite literally give a heightened, cost effective presence to a 10×10 booth.

INSTALLATION TERM: POP UP

Pop Up displays consist of a portable, lightweight frame that’s made of fiberglass or carbon composite (some companies use aluminum frames), vertical bars to stabilize it, and graphics. The pieces connect easily and quickly. To install pop-up displays, you simply need to ‘pop’ the frame into place, attach the channel bars to secure it and hang the graphic panels. You won’t need any special training or tools to install your pop up displays. They are easy to install, so many companies find that they save on installation and dismantle costs.

INSTALLATION TERM: TABLE THROW

Table throws, or table covers, can be branded with your company name and logo, adding a personal touch to your exhibit space. You can use your exhibit space to showcase your products or marketing literature on your very own branded table. We all know that first impressions last, so make sure that your table throw is spread neatly and is wrinkle free as you walk down the aisle.

 

Whether you’re exhibiting in Austin or San Antonio, or around the world, Xtreme Xhibits is there to help you. Ask the experts and we’ll make sure you’re taken care of. Have more questions? Contact us today.

Trade Show Installation Dictionary

Trade Show Installation Dictionary

When you’re getting ready to hire a company to perform a trade show installation, you need to understand some common terms. Your hired contractors will likely use these terms throughout the trade show installation process, so making yourself familiar with some of them means that you’ll be able to understand what they’re talking about. Here are a few to get you started.

TRADE SHOW INSTALLATION DICTIONARY

INSTALLATION TERM: ADVANCE RATES

When you sign your company up for a trade show or other marketing event, you’ll have fees that need to be paid. Companies can save money by booking their exhibit space ahead of time and taking advantage of advance rates. Advance rate fees are usually discounted, which makes booking early a smart decision for businesses.

INSTALLATION TERM: ADVANCE RECEIVING

When all the exhibitors are trying to ship their displays to a venue at the same time, it can be quite chaotic. To help reduce or eliminate this chaos, try to have your trade show booth shipped a few days ahead of the event. The exhibit will be placed into an advance receiving location, where it stays until it’s time to move it to your specific booth space.

INSTALLATION TERM: BACKWALL

The term backwall refers to the panels that are located at the rear of an exhibit. A backwall can be created out of a single pop up display or exhibitors can use a few banner stands to create a backwall. If your event contract states that you’ll have a backwall exhibit space, this means that your exhibit will be placed back to back with another exhibit or against a wall.

INSTALLATION TERM: BONEYARD

If you overhear someone saying that your empty crates are in the boneyard, don’t panic! This just means that they’re stashed somewhere safe and tucked out of the way with the other exhibitors’ crates.

INSTALLATION TERM: CARPET TAPE

If you’re using carpet in your exhibit, it’s vital that you find a way to keep it attached securely to the floor below. This is where carpet tape can help. Carpet tape is a strong, double-sided tape that’s designed to keep the edge down securely. This can help eliminate the chance of trips or falls caused by unsecured carpet edges.

INSTALLATION TERM: CIF

If your shipping contract lists a price CIF, this simply means that the price includes cost, insurance, and freight. Basically, what you see is what you’ll pay. Having a price that includes everything means that you won’t have to worry about taking out extra insurance when it’s time to ship your exhibit.

 

If you’re a trade show installation newbie and have questions about any of the terms that your contractor or installation staff uses, don’t be afraid to ask them to explain just what they’re talking about. This can help ensure that your next installation goes off without a hitch and that you understand what’s going on every step of the way.

Exhibit Services Make the Difference

Skyline Pop-Up Display

When looking at a spectacular trade show exhibit, whether it’s yours or belongs to your competition, it’s tempting to develop a huge blind spot. We see the sharp design, the colorful graphics, and maybe even the compelling use of technology. What we often don’t see are the behind-the-scenes exhibit services that made the whole thing possible.

What are Exhibit Services?

Simply put, exhibit services are the less-visible tasks that can transform your trade show experience. Here are a few examples:

Installation & Dismantlement (I&D)

Skyline Pop-Up Display

Skyline Pop-Up Display

Xtreme Xhibits can provide worldwide installation & dismantlement services for any size exhibit. We take on the hard work of transporting, unpacking, and installing, not to mention dealing with unions and very specific construction & safety requirements from some trade shows. After the show, we’ll dismantle and pack up the exhibit safe and sound. All that means your team can concentrate on selling; after all, that’s why you’re at the trade show in the first place! I&D is one of the best investments you can make.

Storage & Asset Management

Exhibits are bulky things. Even with modern collapsible designs and lightweight materials, they can still be quite a handful. Xtreme Xhibits can safely store your highly valuable display, protecting your investment until you’re ready to use it again. We don’t just store physical objects, either, we also store your digital assets. Need another banner stand to match the one we made for you last year? No problem.

Exhibit Repair & Refurbishment

Despite everyone’s best efforts, damage can happen. Xtreme Xhibits has a full repair & refurbishment service to help your display keep looking its best and functioning properly. Even if you didn’t buy the exhibit from us originally, contact us to find out what we can do for you.

 

We love the glitz and showmanship of a well-executed design, but don’t neglect exhibit services such as installation & dismantlement (I&D), storage & asset management, and exhibit repair.

 

Display Systems Offer Affordable, Beautiful Entry to Trade Show Exhibits

Skyline Tradewinds Immerse Display Systems

Fact: trade shows are a vital tool in your marketing strategy. Fact: your trade show presence is defined in large part by your display. So of course, you want to make the biggest splash and the best impression you possibly can. If you’re not quite ready for a completely custom multi-level one-of-a-kind exhibit, maybe a display system like the Skyline Tradewinds Immerse display system would be a better place to start.

Skyline Tradewinds Immerse Display Systems

Skyline Tradewinds Immerse Display Systems

Immerse Display Systems

Tradewinds Immerse was designed from the ground up for ease of portability, ease of setup, but best of all, maximum visual impact and flexibility in display. It features straight or curved walls with an easy to erect frame and LED backlighting to make your design turn heads. Optional shelves can have their own lighting as well, and even room for flat screen monitors. The wealth of optional features and customizability make it stand head and shoulders above other display systems. Our Xtreme Team would be happy to explain the whole system and answer any of your questions.

Yes, we would love to help you build the mammoth custom display of your dreams and we’d even love to use our top-notch installation and dismantlement services to put it up and take it down, or store it for you between shows. But we also know that for many businesses, that’s out of reach. Xtreme Xhibits works with all sizes of businesses with all sorts of budgets. We can help you utilize display systems like Tradewinds Immerse to their absolute fullest potential. That’ll make you look good, and we love making you look good.

Trade Show Labor: 4 Key Considerations

Trade Show Labor is an Important Part of Your Exhibit Marketing Plan

Taking trade show labor services into account before finalizing your exhibit design can help make your marketing efforts more efficient and cost effective. Start by learning some basics about trade show labor services, and let that knowledge inform your design and budget decisions going forward. You may be surprised by some of the rules and regulations pertaining to setting up an exhibit at a trade show, and in business, surprises are rarely good things. Plan appropriately and well in advance, and you’ll be able to prevent unexpected expenses, and possibly take advantage of extra savings, as well.

Receiving & Storage

For larger displays, exhibitors often use the venue’s advance warehouse as an address to ship their materials to, and have it stored short-term until it’s time to set it up on the show floor. This helps ensure that all needed materials arrive in advance, and if something gets lost in transit, there’s still time to make alternate arrangements. Some exhibitors who use portable displays also use the advance warehouses in cases where freight charges are less than the cost of sending the portables as luggage on a flight with their booth team.

Trade Show Labor is an Important Part of Your Exhibit Marketing Plan

Trade Show Labor is an Important Part of Your Exhibit Marketing Plan

Drayage

Getting the exhibit materials your display requires to the show venue and into your booth space (drayage) are not always as simple as they seem. Some venues restrict the number of trips exhibitors can make through the venue to bring materials to their booths, and some also restrict how those materials can be carried. Most venues preclude exhibitors using a 4-wheeled cart to carry materials; some will allow 2-wheeled dollies; others only allow exhibitors to bring in what they can carry by hand. In some cases, there is a limit to the number of trips you can make to bring your materials to your booth. For many exhibits, venue rules mean that there is no choice but to hire approved help for drayage.

Venue Rules And Regulations

Making last minute changes can be painfully expensive, so make sure you find out what the specific rules are for every venue and show you’re planning to attend, and do that well in advance. There are some general rules pertaining to display heights and configurations that most U.S. venues use, but don’t just assume that every venue will use them. Look into other critical rules like set-up and teardown time frames, so you can avoid penalty charges for opening late or closing early.

Trade Show Labor & Supervision

Regulations for trade show labor vary greatly by municipality and venue, so this is one topic to research very thoroughly for every single show. Typically, if your exhibit can be set up using no tools or ladders, you will be allowed to do our own set-up, but the small details are what can trip you up. Some venues require any electrical or cabling connections to be done by a certified professional. In some cases, you may be allowed to hire your own certified installation contractor for Installation and Dismantle (I&D). Other venues require that exhibitors hire union laborers through the venue or show’s general services contractor (GSC). In cases where you’re required to hire labor through a GSC, you can protect your interests by hiring your own contractor, like Xtreme Xhibits to supervise the I&D labor and process. Having an advocate who is directly accountable to you for the successful and efficient installation of your exhibit is a wise investment in your company’s trade show marketing success.

Why Use Trade Show Installation Services?

Trade Show Installation Services

You’ve got a great exhibit, and you’re ready to wow your potential customers at the hottest trade show around. First you have to get to the show and set everything up. Are you really going to try and build that thing yourself? Maybe you should consider trade show installation services.

It can be tempting to try and save money with a little DIY elbow grease, and certainly that can work. However, often it makes more sense to let professionals take care of the installation & dismantlement (I&D) services for your valuable exhibits and booths. Here are just a few reasons why that’s true:

1. I&D Supervision

Some cities and venues require the use of union labor for installation & dismantlement, while others require all exhibitors to use a particular general contractor. Even in situations like these, it makes sense to hire someone to oversee and supervise that installation. That supervisor will be intimately familiar with your setup, and will ensure that all goes smoothly.

Trade Show Installation Services

Don’t DIY – Use Xtreme Xhibits Installation Services

2. Stay Focused

When you hire professional trade show installation services, you free your booth staff to focus on the thing they are really there for: selling. Before the show, your salespeople are strategizing and walking the floor to keep an eye on the competition rather than opening boxes and finding a screwdriver. When the show starts, they aren’t sweaty and tired from setting up, they are fresh and ready to speak to your future customers. When the show ends, they still have time for meetings with leads before they head out of town, because someone else is handling the nitty gritty of striking, packing, and shipping the exhibit out.

3. Accountability

Trade show installation and dismantlement services are a key part of our business, and we stand by our work. With years of experience, training, and expertise, we make it our job to make you look your best. We’re accountable to you, and we won’t let you down. Our reputation depends on it.

Contact Xtreme Xhibits for more information on trade show installation services. Your next exhibit experience could be completely transformed.

New Year, New Trade Show Marketing Resolutions

Trade Show Marketing in San Antonio and Austin

2018 is in full swing already, but it’s a great time to evaluate your trade show marketing and make a few resolutions for the upcoming year. Here are a few we think might help make 2018 your best year yet.

Resolve to Evaluate Your Current Displays

Sit down with your trade show marketing team whether internally or through a service like Xtreme Xhibits, and honestly assess the state of your equipment. Does anything need refreshing, repair, or even replacement? Make a plan now to keep your displays not only on the cutting edge, but simply functioning and looking their best as well. Experts like the Xtreme Xhibits team are a vital part of this evaluation. Make sure to access their years of experience to help you make the best decisions possible. Your business depends on it!

Resolve to Invest More Time in Training

Your booth staff is an absolutely key component of your trade show marketing strategy. Resolve now to increase the time you spend training staff. Selling at a trade show is different than any other environment, so don’t expect your people to pick it up naturally. Help them with training, tips, and resources so they can do their best.

Resolve to Evaluate Your Trade Show Schedule

Now is the time to honestly consider your calendar. Are any events fading from importance or not delivering the audience your company needs? Are there new events in your industry that you should be at? Don’t just keep to the same schedule because you did it two years ago, make intentional plans that will maximize your trade show marketing investment.

 

You know that trade show marketing in San Antonio and Austin is a competitive, exciting challenge. You need to be your best to beat the competition. By making these resolutions and following through with them, you’ll stay one step ahead and make 2018 a great year.