Trade Show Displays

Put the Product at the Center of Your Trade Show Design

Majorica 10x10 Display

Most companies that exhibit at trade shows are selling a physical product. In fact, it’s one of the best things about trade shows – your potential clients can see your product, up-close, in-person, and possibly even in action. However, unfortunately, their trade show design doesn’t always reflect the importance of the product.

Trade Show Design: Majorica 10x10 DisplayHave you seen a booth that’s so cluttered it looks more like a flea market than a trade show? Or have you seen a big lump of machinery in the middle of a display with no explanation of what it does? Avoid these mistakes and others like them with these tips for product displays at your next trade show. And if you need help with new design ideas to feature your products better, you can always ask us. We love to help!

Product-Centered Trade Show Design Tips:

Don’t bring too many products. Perhaps consider featuring only your best or your newest products. Simpler is often the better approach. With too many things to look at, you risk your customers not being able to focus on anything and they’ll simply move on.

Demonstrate your products. Show it in action! If it’s too big or noisy or it’s just plain impractical to display a fully-working product, consider animated video or cutaway models that will still give the customer an idea of what your product does. If it’s a personal demo, practice that demo over and over to get smooth. Your booth staff should not be struggling to figure out how to use the product while demonstrating.

Think about scale. If the product is huge, support it with other graphic and design elements to make it almost part of your booth architecture. If the products are small, consider using things like large-scale graphics or dramatic lighting to draw attention to them.

Build a set. Create an environment similar to where the products will actually be used, whether it’s with the architecture of the booth, images on graphics, or additional props beyond your products that help signal to the buyer that they are “home.”

Tell why you’re better. We’d all like to think our products sell themselves, and it’s tempting to think that once your products are on display, they will. Give yourself more visual proof by supporting your products with graphics that make your products’ benefit obvious. Do your products last longer? Do more, faster? Cost less over time? Take less energy? Tell your products’ story with graphics and/or AV tech.

If your business is all about the product, make sure your trade show design reflects that. A better product display means more eyeballs, which means more conversations, which leads to more sales.

Where to Look for Trade Show Display Ideas

Trade Show Display Ideas


Are you thinking about your next trade show design? Need inspiration? Try looking in a few places to get started with new trade show display ideas.

Trade Shows

Trade Show Display IdeasThat might seem like an obvious suggestion, but you’d be surprised how many people don’t look at what their competition is doing. Walk the floor before a convention and take note of what catches your eye. Then take a few minutes during the show to see which displays really draw the crowds. Compare notes with your team – why is that booth drawing attention? What can we learn from it? If you really want to get outside your box, attend a trade show outside your industry and get radical new ideas from an entirely different vertical segment. You’ll walk away with loads of new trade show display ideas to consider.


The secret of billboard advertising is delivering the most important message as quickly as possible. And isn’t that a bit like a trade show booth? People pass by your booth pretty quickly, and you must catch their attention and deliver a message before they’re gone. If you’re struggling with a wordy message or a busy design, get some inspiration from billboards and see what you can cut out. How far can you simplify and still keep your branding and message? Pushing that limit will make your booth stand out.

The Mall

Retailers spend a lot of money on displays, and they spend a lot of time considering and testing the best placement and positioning. Take a few minutes in your local mall and learn from their investment! Which colors pop? How do they use a variety of materials to give their displays visual interest? How do they manage traffic flow and interaction with the public? Pay particular attention to the stores you imagine your customers might shop in.

This is just a start. Keep your eyes open and look for any type of environment where a lot of intentional thought has gone into communicating with the public. Study closely, ask questions, and you might just get more trade show display ideas than you ever imagined.


Get the Show on the Road with Portable Trade Show Displays

Portable Trade Show Displays - Banner Stands

Let’s face it, not all trade show opportunities are around the corner from your office. That means you’re faced with sending a team a long way. When you add in the cost of shipping a large exhibit, it can make the effort cost-prohibitive for all but the largest companies. The good news is that portable trade show displays have made significant strides in the last few years. It’s now possible to reach that distant trade show without lessening your impact.


Keep in mind you’re looking for: high quality, well designed displays that will last with use, be easy to transport, and ultimately will create sales leads through eye-catching messaging. At Xtreme Xhibits, we’ve got years of experience in just this sort of thing and we can help you navigate your options. Here are a few:

Portable Trade Show Displays - Banner StandsBanner Stands – These fold up displays can make a huge impression with their height and use of color and images. Or use a few stands tightly packed together to create a backdrop wall. One person can easily construct banner stands without specialized tools. Most stands have hard cases that double as transportation protection and also storage or even a lectern for your trade show display. Many options are available as well for add-ons to make these portable stands into an exhibit powerhouse.

Inflatables – How about an entire graphic backdrop wall that deflates into a suitcase? Or even an inflatable tent for indoor or outdoor shelter? These options are often the most space-saving, and yet they are also easy to deploy.

Popups – These stands are definitely more substantial, and depending on the materials used they can still be quite heavy. But if you can afford a bit more in shipping costs, these can be solid components of a show-stopping display.

If you’ve been thinking about expanding your reach beyond local trade shows, contact us at Xtreme Xhibits to see just how affordable and effective portable trade show displays can be.

Four Ways to Make Your Trade Show Exhibit POP

Exciting Trade Show Exhibit Ideas

Are you worried your trade show exhibit will be lost in a sea of boring, ho-hum sameness? Have no fear! With a little work, some creativity, and of course expertise from Xtreme Xhibits, you can generate more excitement, more traffic, and more leads.

Exciting Trade Show Exhibit IdeasBe Bold – Use Color & Images

You’re competing for eyeballs, and our eyes love color and strong images. Don’t be afraid to stand out from all the tans and grays with some bold, bright colors. Make sure to use your branding color especially in some element of your booth to strengthen that connection. Use bigger images, not more images, to create maximum impact.

Create Space – Use Lighting, Height and Even Flooring to Make a Trade Show Exhibit People Want to Enter

Brightly lit booths will stand out from the crowd. Using backlighting, accent lighting, colored lighting, and even moving lights to draw attention. You want to create a space that’s inviting to enter and stay in. Your trade show exhibit can go above and beyond the ordinary by using dramatic height or even something as simple as attractive flooring.

Get Attention – Use Movement and Props

People are drawn to movement, so consider using elements like rotating signage or even just move about your booth while making your presentation. Props are a tried and true way to stand out – think classic motorcycles, unusual objects, and lots more. Get creative and people will come by just to see what you’ve done.

Embrace Technology – Use Video & AV Tech

Combining the advantages of bold colors and lighting and movement, plus the ability to tell a story, video is a must-have. It can be as simple as a Powerpoint presentation, but it can be big-screen full-motion video if your budget allows.

With a little effort and creativity, you can increase the excitement and make your trade show exhibit a must-see.

Effective Ways To Engage Visitors At Trade Show Displays: San Antonio Trade Show Stands That Entice

trade show displays san antonio

Businesses have always known that mingling with potential clients at industry events is a great way to promote their products and services to a ready-made pool of customers. Because industry events such as trade shows are so popular, companies can count on there being several shows and conferences each year regardless of the industry they’re in. Austin and San Antonio businesses have long known that trade show displays from Xtreme Xhibits reap impressive results because they offer face-to-face opportunities to network and promote.

trade show displays san antonioTrade Show Displays In San Antonio Are Just The Start

Many companies regularly attend events and set up impressive trade show displays, but they may not be getting the ROI they’d hoped for from their trade show stands in San Antonio and other cities. Disappointing results may simply be the result of ineffective planning or insufficient investment in the right tools for genuine marketing success. If you simply set up your trade show stands and expect them to perform for your business, you’ll be disappointed. In order to truly connect with potential customers and fully engage them, you need to take things a step further. The best trade show displays in San Antonio are the ones that are compelling enough to entice visitors, engage them in a dialog and leave a lasting impression.


Establish A Compelling Plan For Your Trade Show Displays

San Antonio event planners will tell you that it’s crucial to have a plan in place at least a few weeks before any event where you’ll be using trade show displays. This requires some extra time and effort by your team, but it’s well worth it if you come up with a few fresh ideas and have the opportunity to refine them before your trade show stands in San Antonio are assembled. Make sure the employees manning your booth understand your company’s main goals for the event. Rehearsing some scenarios for how to interact with customers at trade show displays will mean better coverage and will minimize the chance that key items in your plan will be overlooked.


Offer Enticing Giveaways If People Visit Your Trade Show Stand

It may seem like giveaways have been done to death, but nearly everyone likes to get “something for nothing.” It’s why so many businesses continue to offer incentives or prizes at their trade show displays. San Antonio events always feature several trade show displays offering free gifts because they remain one of the most effective ways to lure visitors to your trade show stands in San Antonio if the gift is a good one. To make sure potential visitors do show up, choose your giveaway wisely. Avoid cheap or uninteresting items and pick something that will truly excite people.


With advance planning and creative thinking for your trade show displays in San Antonio, you’ll stand out from the crowd.

Are Trade Show Displays Worth The Investment?

Trade Show Displays Investment

Here Are 3 Reasons We Think They Are

No matter what business you are in, something we all have to work towards is minimizing expenses and increasing revenue. For this reason, companies are wise to carefully evaluate items before purchasing them in order to determine if they are worth the investment. This is the case when it comes to exhibiting products. Companies must determine what the ROI of products such as trade show displays, island exhibits, and modular inline booths will be before making the investment. Perhaps your company has wondered if trade show displays and exhibits are worth investing in. In this review, we will share three reasons we think they are.

#1 – There is no better way to attract the attention of event attendees than with trade show displays and exhibits.

Trade Show Displays InvestmentThe first argument in favor of investing in exhibiting products is simple: their primary purpose is to attract the attention of attendees in order to get them to visit your booth. As an added benefit, you can take portable display systems with you pretty much anywhere, allowing you to use them at conferences, shopping malls, and any other place you have the opportunity to present your brand. The best thing to do is to be very strategic in the way you design your booth. You want it to appeal directly to your target market, so that it intrigues individuals in that market segment enough to visit your booth. This is a good filter to use for every aspect of your display, from text to design to images. What will be most effective in capturing the attention of potential customers?

#2 – Trade show displays and exhibits can be used to answer questions about your products and services.

Beyond simply capturing the attention of event attendees, your display also has the power to answer questions that people may have about your company and the products and services you offer. We can probably safely assume that all attendees have similar questions about your company. What need do you meet? What is the potential benefit of purchasing from your company? How are your prices compared to competitors? Trade show displays are great tools to provide information like this to people who are checking out your booth. This especially comes in handy when you are at a busy event and you may not have enough employees at your display to individually converse with each person that visits. Take advantage of the opportunity to use your display as a tool to emphasize what makes your company special and why consumers should buy from you as opposed to one of your competitors.

#3 – Exhibits offer a tangible place for you to converse with event attendees and gather sales leads.

Finally, trade show displays and exhibits are worthy investments because they create physical places for you and your staff to converse with event attendees and gather sales leads. Presenting your brand and initiating conversations with people is much more difficult when you don’t have a physical platform as the basis of those interactions.

These are just a few of the ways your company can benefit from trade show displays and exhibits. As you can see, they are likely to prove to be worthy investments.


As the exclusive Skyline Exhibits dealer for Austin and San Antonio, Xtreme Xhibits is in the business of showcasing your company. We offer a full range of high-quality, custom trade show products, ranging from large island exhibits to portable displays. We also provide excellent services, such as exhibit design, asset management, and worldwide installation and dismantling.

4 Things That Can Prevent Attendees From Visiting Your Trade Show Display

Austin Trade Show Display

Exhibiting is hard work. Lots of blood, sweat, and tears go into making your trade show display the best it can be. Unfortunately, in spite of all of your team’s hard work, you may be finding that people seem to walk right by your booth at every event you exhibit at. Few things are more discouraging for an exhibitor. One way you can make the most of this kind of situation is by using it as an opportunity to objectively evaluate your trade show display to try to figure out why those individuals did not feel drawn to visit your booth. Doing this allows you to make improvements to your booth for future shows and conferences. In this review, we will discuss four of the things that can prevent attendees from visiting your booth.

Austin Trade Show Display#1 – Your trade show display does not capture their attention.

The most important thing your booth must do is effectively capture the attention of event attendees and make them want to find out more about your company. Trade shows and other events are filled with exhibitors that are competing for the attention of every attendee. This makes it more important than ever for you to find creative ways to make your booth stand out from the rest. You can use a variety of methods to make your exhibit stand out. Use striking graphics that are geared toward your target market. Use intriguing text. Choose an innovative exhibit design. Whatever method you choose, the goal is that people will be drawn to visit your exhibit.

#2 – Your booth does not clearly present why an individual should buy from you.

The second thing that can prevent people from visiting your trade show display is if it does not effectively present why an individual should buy from you rather than from one of your competitors. Since there are so many companies competing for the business of event attendees, your trade show display must communicate the unique advantages provided by your company. Do you have the best customer service? Do you offer the lowest prices? These are the types of competitive advantages that should be presented in order to help people understand why they should purchase your products and services.

#3 – Your staffers are unprofessional and unapproachable.

Your first thought in reading this reason may be – surely not my company! However, it is important to keep a pulse on this topic. After all, no matter how amazing your trade show display is, the employees you staff it with have the power to make or break the experience for visitors. If you were attending an event and had to choose between visiting an exhibit with unapproachable, pre-occupied employees versus an exhibit with warm, welcoming, energetic employees, you are probably going to choose the latter. The way your staffers interact with potential customers is of utmost importance. One of the best things you can do for your trade show display is teach your employees how to be engaged, genuine, and charismatic.

#4 – Your booth is not full of life.

Finally, something that can prevent people from visiting your exhibit is if it lacks vibrancy. There should be an intangible element of excitement about your exhibit. This can be accomplished in a variety of ways. You can host games or activities. Launch a new product. Feature a product demonstration. Give free samples away. The more your booth is buzzing, the more likely attendees are to pay you a visit.

The next time you notice people walking past your booths, keep these factors in mind.


Xtreme Xhibits is the select Skyline dealer for Austin and San Antonio, Texas. We offer a full range of exhibiting products and services, including graphic design, portable displays, island exhibits, inline exhibits, and more. We also provide event marketing and exhibit management services.

Eight Effective Ways To Cut Costs With Your Trade Show Booth Strategy

Austin Trade Show Booth

Entrepreneurs working a corporate trade show booth at both local and regional events recognize that these functions have the opportunity for extensive return on investment. Personal interaction with prospective clients, ample networking connections and the opportunity to demonstrate services and wares to a captive audience embody some of the many advantages working a trade show booth offers business owners in every industry.

Manage Unexpected Costs With Your Trade Show Booth Approach

While the rewards are extensive, it’s important to note that working a trade show booth does mean incurring various costs and expenses throughout the fiscal year. Yes, as with any promotional endeavor, it’s critical to invest in the process in order to maximize rewards and benefits offered at a trade show booth. However, these live marketing events do not have to prove cost prohibitive. Knowing a few effective tips on how to cut costs with your trade show booth can help your business minimize expenses yet maximize function results.

Austin Trade Show BoothReady to get started on keeping a firm grip on your trade show booth finances? Consider eight strategies:

Iron out your exhibit schedule: First and foremost, outline the specific “must attend” events that your organization will exhibit at. Yes, you may have various functions that come up on an ad hoc basis; however, carefully selecting the major events during the year will help you avoid late entry fees and costs.

Plan ahead: Another major way to rack up expected costs and expenses is failure to plan ahead. Not planning carefully for coordinating the many moving parts needed for a successful exhibit year means you’ll be rushing to get everything done and may pay late fees for various services.

Purchase your trade show booth: If you attend a significant number of live encounter functions annually, it’s worth the investment to purchase your exhibit outright instead of continuously having to rent a display.

Strategize printed literature: Gone forever are the days when every visitor to an exhibit left with an armload of printed marketing material. Instead, savvy business owners are opting to print just enough materials for major leads. Everyone else that visits your stand can get online material emailed to them during the post-function follow-up.

Print once: Once you have decided on the printed materials that you’ll use throughout the year, plan to have a year’s worth of material printed at the same time; it’s far less expensive than having to print the same items several different times.

Plan travel ahead: Last minute travel can really prove cost prohibitive. Plan your staff members’ travel needs as early as possible so you won’t be charged last minute fees.

Compare shipping options: Shipping your trade show booth and other exhibit items can cost your company a bundle. Carefully research available options early to ensure you get the best price possible.

Arrive with your box of tricks: No one wants to run around spending money on hard to find items at the event itself; put together your corporate “box of tricks” with items you may need so you’re prepared for anything that happens. Packing light bulbs, extension cords and batteries can help save you money compared to buying them at or near the venue at a premium.

Xtreme Xhibits can help your business create a compelling, cost-effective Austin trade show booth that captivates audiences of every size. Don’t entrust your brand to a firm that doesn’t have what it takes to showcase you as the industry leader you are; come experience the Xtreme Xhibits difference yourself.

5 Reasons Every Company Should Use Portable Displays

Portable Displays San Antonio

Portable Displays San AntonioExhibitors live and die by their choice of trade show products. Each product they choose to use must be reliable, high quality, long lasting, and convenient. That’s why businesses love using portable displays like banner stands and tabletop systems. This type of display allows exhibitors to present themselves at a number of different places, including trade shows and other industry events. Below, we will share five reasons every company should consider using these amazing products.

#1 – You can take portable displays anywhere.

One of the most obvious advantages to such a display is that it can be taken virtually anywhere. Businesses enjoy the ability to load a display in their vehicle and take it with them to places like conferences, trade shows, and other events. For example, banner stands give businesses the ability to present their brand in a number of locations. There are many venues they can be used where bigger booths like inline exhibits simply wouldn’t fit.

#2 – They are extremely versatile.

Versatility is a very powerful thing, especially when it comes to marketing in an ever-changing marketplace. That is exactly why companies appreciate the flexibility that portable displays deliver. They allow companies to do any number of things: promote new and improved products and services, announce sales promotions, communicate information to trade show visitors, and so much more.

Portable displays are also so versatile because the graphics and content can be changed out when needed. Trying to change the graphics on and island exhibit or large booth would be fairly costly and more time-consuming. However, changing the content of banner stands or pop up displays is less expensive and easier to manage. This means that businesses have the ability to adapt to the demands of the market and change their advertising initiatives as desired.

#3 – They are affordable.

Affordability is essential for many companies, especially those just starting out and those with a limited budget. Portable displays are among the most cost-effective type of trade show products available. Island and inline exhibits involve a greater investment of resources, not to mention they also include extra expenses such as installation and dismantling. Bigger booths and exhibits also inherently mean more money is spent on shipping and storage.

Transportable display systems are much more cost-effective. They don’t require professional services such as I&D or exhibit management. Since they are lightweight and pack up small, shipping costs are also minimized.

#4 – They represent the brand well.

Though they are smaller than other types of booths, portable displays are highly effective. They are high quality and extremely professional looking, allowing companies to present their brand well. No matter how small the space or how limited the budget, these display systems enable businesses to present themselves in a professional, respectable manner.

#5 – These systems are simple to install.

Portable displays are very easy to install. Companies appreciate the fact that they can be installed in a matter of minutes without the use of tools. Some of these transportable systems are totally air powered, making installation easier than ever. A button is simply pressed and the display inflates into a wrinkle-free, professional presentation. This feature provides exhibitors with valuable convenience and versatility.

When choosing trade show products, keep in mind the advantages of transportable systems.

Xtreme Xhibits is the select Skyline dealer for Austin and San Antonio, Texas. Xtreme Xhibits offers a full range of products and services, including graphic design, portable displays, island exhibits, inline exhibits, and more. They even offer event marketing and exhibit management services.

4 Things You Need To Know When Creating A Trade Show Booth

trade show booth Austin

Are you gearing up to create your customized trade show booth for a corporate live marketing campaign, but aren’t quite sure where to start? The first step to success includes partnering with the right design firm. While many trade show booth design firms claim to offer expert skills and services, only a few reputable and qualified companies can actually support these claims with relevant experiences and client recommendations. Finding a competent trade show booth design team can quickly put you on the road to success with your live encounter marketing initiatives.

Top Considerations When Creating Your Final Trade Show Booth Design

trade show booth AustinOf course, teaming with the right trade show booth design firm is only the first step toward success. In order to truly capture the crowd’s attention and broaden the breadth of your brand, it’s critical to keep a few key considerations in mind throughout the design process. Knowing these four important design considerations can help ensure that you create final trade show booth that will truly resonate with any live crowd:

Make your brand a top priority: First and foremost, always make your brand your number one priority when creating your final trade show booth design. A qualified vendor will be able to work with you to include your branding information (logo, slogan, color schemes, etc.) throughout the stand in a way that compels and informs without overwhelming visitors. The end result should be that all guests know exactly who you are as soon as they see your exhibit.

Determine an exhibit focal point: Beyond your brand, your exhibit should also have a strategically determined focal point that also gets prime visual real estate on your stand. Once you’ve chosen your focal point, it’s important to place it in an esthetically compelling way to entice the crowds to walk across the room to see what you’re about.

Create a space that feels welcoming to visitors: When working with your chosen trade show booth vendor, it’s important to always keep the comfort of your guests on the design radar. Having open space to roam and a guest area with seating can truly make everyone who comes inside your exhibit feel instantly welcome. Additionally, work with all staff members who will be manning the stand to drive home how important it is to keep the entire space clean and uncluttered at all times.

Remember to include room for product grouping: Product grouping can deliver a powerful visual message to anyone visiting your exhibit. When teaming with your chosen build team, brainstorm ideas on how to best showcase your merchandise collectively as well as how to make takeaway marketing materials as easily accessible as possible; it’s the best way to help minimize lines (aka an opportunity for guests to get bored and walk away) and ensure that your visitors have the chance to leave your stand with all the information they’ll need for future contact.

Keep these considerations in mind when planning your booths and marketing strategies to ensure that your presence is felt.

Ready for a trade show booth in Austin that commands attention? Xtreme Xhibits offers state-of-the-art exhibits, booths and banner stands that wow crowds of every size and scope. Don’t waste the chance to make a great first impression; let Xtreme Xhibits help you create a one-of-a-kind promotional experience with sustainable, long-term results.