WHAT’S THE BEST WAY TO MAKE YOUR BRAND IMPRESSION LAST? GET THEM TO SEE IT, HEAR IT, TOUCH IT, TASTE IT AND SMELL IT Marketing to all five senses is…
Read More
There’s nothing quite like a difficult Installation & Dismantle (I&D) experience before, during, or after a trade show. It’s the stuff of nightmares. But it doesn’t have to be! Here…
Read More
Are you feeling like it’s the right time for an overhaul of your business’ trade show strategy? Getting buy-in from leadership and decision makers is frequently the biggest roadblock to…
Read More
In Giveaways Are Out – Experiences Are In! - Part 1 we talked about when the traditional “free giveaway” works, and when it doesn’t. We also discuss how creating a…
Read More
With our extensive experience in trade show marketing, we’re often asked for suggestions on what giveaways are most popular at trade shows. Event managers often feel the need to offer…
Read More
You don’t get a second chance to make a first impression, and this couldn’t be truer than when you’re preparing to exhibit at a trade show. There’s no avoiding it…
Read More
If you are merchandising a product at a trade show, you may be wondering what your focus should be when creating the appearance of your display. After all, it’s not…
Read More
What is it that makes a good trade show booth stand out from the crowd? Effective marketing and a good-looking table are important, of course. But when you’re aiming for…
Read More
“Why isn’t anyone stopping at my booth?” It’s one of the most common questions we hear from trade show exhibitors year after year. But what have they done to promote…
Read More
We’ve heard it many times before: “Why is your pop-up display more expensive than the one I just found on the Internet?” The standard answer would be “Quality.” But let’s…
Read More