We’ve heard it many times before: “Why is your pop-up display more expensive than the one I just found on the Internet?” The standard answer would be “Quality.” But let’s unpack that and find out why buying your Austin and San Antonio trade show booths from a consultant who really knows the industry is almost always the better choice.
There is no question that low-priced trade show displays pale in comparison in the quality department. Unfortunately, many exhibitors don’t find this out until after they buy. The materials being used are usually the biggest problem. For example, most low-end pop-up displays use low-grade aluminum frames. Xtreme Xhibits by Skyline has aluminum, composite fiberglass, and even carbon fiber composite frames – a stronger, lighter material that takes the pounding of the trade show world more efficiently. So the quality of the frame itself is different. But where the consumer sees another significant difference is in the quality of graphics. Many times, Internet sellers’ graphics are made for “one-time” use, so when you transport these exhibits, the graphics have a tendency to suffer.
Basically, if you buy on the Internet you are now responsible for the design, logistics, and install and dismantle of your exhibit. You become the fulfillment house. There is no consultant on the other end of the line. They are order takers. They will quote and ship and that’s about it. In a consultant sale you get the same level of service as if you were buying a large exhibit. The representative realizes on our end that this is the entrance into a relationship with a client that they can help grow over the years. Also with our products you get lifetime guarantees. Internet offers usually have no guarantee or are very limited in their time and scope.
Most consultant-based distributors have a full complement of designers and production artist for you use. These designers are constantly retrained on new designs and concepts that are using the best of the new products available to the exhibitor. Most importantly, they specialize in trade show exhibit design, so they know how to best attract the eye of the trade show attendee. The Internet-based sale will have you do all the lay out and the conceptual design while providing you only grids.
Trade show consultants understand your industry. Current trends, new products, shipping, storage, installation and dismantle, and most importantly, we are experts in design and spatial concepts to help assure your success at the shows and events that you attend. And even if you don’t need these types of services on the lower end of the product spectrum it’s critically important to establish relationships with consultants that can help you across the wide spectrum of activities that you company attends over time. The best consultants realize that the first sale is the gateway into a long term relationship. They are the business extension of your organization. Our job is to make you look good. That includes far more than just the product.
OUR SHARED GOAL: YOUR LONG TERM SUCCESS
Costs are only one part of your decision. When selecting your Austin trade show booths, do you want something short-term that will save you a few bucks today? Or do you want a higher quality product with better service and access to years of expertise? As your trade show consulting partner, our goal is the same as yours – your company’s long-term success.