There are several different paths you can take when you are designing a trade show display in San Antonio. So how do you know the right steps to take? The exhibiting professionals at Xtreme Xhibits share five practical ways to create a successful display.
- Define The Customer You Want To Serve
Creating a successful trade show display must begin with identifying the customer you are trying to serve. Are you targeting trendy women in their 30s? Are you targeting college age students? Whoever your target market is, your first step is always to define it and make sure your team is on the same page as to who you are trying to reach.
- Invite Your Target Customers To Join The Conversation
Once you have identified who your target customers are, the next step is to invite them in to the conversation. There is no better way to find out what your target consumers are looking for than simply asking them. Maybe this entails going to a college campus and asking people to answer a few questions. Maybe it entails like inviting individuals in your target market to participate in a focus group. These are just a couple of ways you can gain insight from your target market as you design your trade show display.
- Figure Out How To Distinguish Your Trade Show Display
Now that you have a solid understanding of your target customers and what they are looking for, your next objective is to figure out how you can make your trade show display different from everyone else. When an event attendee is walking through a room of several exhibitors, what will make them stop and visit your booth? Is it an activity? Is it a creative giveaway? Whichever method you choose, the important part is figuring out how to make your trade show display stand out from the crowd in such a way that attendees are drawn to it.
- Train Your Staffers On How To Interact With Attendees
Your display design and messaging are important, but do not forget about a key component of exhibiting success: your booth staffers. Your staffers truly have the ability to make or break an attendee’s experience. Therefore, it is extremely important to train your employees, so they know the right way to approach visitors and engage in meaningful conversations that will ideally lead to a sale.
- Set Exhibiting Goals
If you want to enhance your exhibiting ROI, then it is imperative that you set goals. Goal setting is a way to clearly define success for your team. At how many trade shows do you wish to exhibit per year? How many sales do you hope will result from each show? You must take some time to sit down and come up with practical, measurable goals. These goals will help keep you and your team focused on what is important.