san antonio trade show displays Archives - Xtreme Xhibits

New Year, New Trade Show Marketing Resolutions

Trade Show Marketing in San Antonio and Austin

2018 is in full swing already, but it’s a great time to evaluate your trade show marketing and make a few resolutions for the upcoming year. Here are a few we think might help make 2018 your best year yet.

Resolve to Evaluate Your Current Displays

Sit down with your trade show marketing team whether internally or through a service like Xtreme Xhibits, and honestly assess the state of your equipment. Does anything need refreshing, repair, or even replacement? Make a plan now to keep your displays not only on the cutting edge, but simply functioning and looking their best as well. Experts like the Xtreme Xhibits team are a vital part of this evaluation. Make sure to access their years of experience to help you make the best decisions possible. Your business depends on it!

Resolve to Invest More Time in Training

Your booth staff is an absolutely key component of your trade show marketing strategy. Resolve now to increase the time you spend training staff. Selling at a trade show is different than any other environment, so don’t expect your people to pick it up naturally. Help them with training, tips, and resources so they can do their best.

Resolve to Evaluate Your Trade Show Schedule

Now is the time to honestly consider your calendar. Are any events fading from importance or not delivering the audience your company needs? Are there new events in your industry that you should be at? Don’t just keep to the same schedule because you did it two years ago, make intentional plans that will maximize your trade show marketing investment.


You know that trade show marketing in San Antonio and Austin is a competitive, exciting challenge. You need to be your best to beat the competition. By making these resolutions and following through with them, you’ll stay one step ahead and make 2018 a great year.

Where to Look for Trade Show Display Ideas

Trade Show Display Ideas


Are you thinking about your next trade show design? Need inspiration? Try looking in a few places to get started with new trade show display ideas.

Trade Shows

Trade Show Display IdeasThat might seem like an obvious suggestion, but you’d be surprised how many people don’t look at what their competition is doing. Walk the floor before a convention and take note of what catches your eye. Then take a few minutes during the show to see which displays really draw the crowds. Compare notes with your team – why is that booth drawing attention? What can we learn from it? If you really want to get outside your box, attend a trade show outside your industry and get radical new ideas from an entirely different vertical segment. You’ll walk away with loads of new trade show display ideas to consider.


The secret of billboard advertising is delivering the most important message as quickly as possible. And isn’t that a bit like a trade show booth? People pass by your booth pretty quickly, and you must catch their attention and deliver a message before they’re gone. If you’re struggling with a wordy message or a busy design, get some inspiration from billboards and see what you can cut out. How far can you simplify and still keep your branding and message? Pushing that limit will make your booth stand out.

The Mall

Retailers spend a lot of money on displays, and they spend a lot of time considering and testing the best placement and positioning. Take a few minutes in your local mall and learn from their investment! Which colors pop? How do they use a variety of materials to give their displays visual interest? How do they manage traffic flow and interaction with the public? Pay particular attention to the stores you imagine your customers might shop in.

This is just a start. Keep your eyes open and look for any type of environment where a lot of intentional thought has gone into communicating with the public. Study closely, ask questions, and you might just get more trade show display ideas than you ever imagined.


Effective Ways To Engage Visitors At Trade Show Displays: San Antonio Trade Show Stands That Entice

trade show displays san antonio

Businesses have always known that mingling with potential clients at industry events is a great way to promote their products and services to a ready-made pool of customers. Because industry events such as trade shows are so popular, companies can count on there being several shows and conferences each year regardless of the industry they’re in. Austin and San Antonio businesses have long known that trade show displays from Xtreme Xhibits reap impressive results because they offer face-to-face opportunities to network and promote.

trade show displays san antonioTrade Show Displays In San Antonio Are Just The Start

Many companies regularly attend events and set up impressive trade show displays, but they may not be getting the ROI they’d hoped for from their trade show stands in San Antonio and other cities. Disappointing results may simply be the result of ineffective planning or insufficient investment in the right tools for genuine marketing success. If you simply set up your trade show stands and expect them to perform for your business, you’ll be disappointed. In order to truly connect with potential customers and fully engage them, you need to take things a step further. The best trade show displays in San Antonio are the ones that are compelling enough to entice visitors, engage them in a dialog and leave a lasting impression.


Establish A Compelling Plan For Your Trade Show Displays

San Antonio event planners will tell you that it’s crucial to have a plan in place at least a few weeks before any event where you’ll be using trade show displays. This requires some extra time and effort by your team, but it’s well worth it if you come up with a few fresh ideas and have the opportunity to refine them before your trade show stands in San Antonio are assembled. Make sure the employees manning your booth understand your company’s main goals for the event. Rehearsing some scenarios for how to interact with customers at trade show displays will mean better coverage and will minimize the chance that key items in your plan will be overlooked.


Offer Enticing Giveaways If People Visit Your Trade Show Stand

It may seem like giveaways have been done to death, but nearly everyone likes to get “something for nothing.” It’s why so many businesses continue to offer incentives or prizes at their trade show displays. San Antonio events always feature several trade show displays offering free gifts because they remain one of the most effective ways to lure visitors to your trade show stands in San Antonio if the gift is a good one. To make sure potential visitors do show up, choose your giveaway wisely. Avoid cheap or uninteresting items and pick something that will truly excite people.


With advance planning and creative thinking for your trade show displays in San Antonio, you’ll stand out from the crowd.

5 Ways To Make A Successful Trade Show Display In San Antonio

trade show display San Antonio There are several different paths you can take when you are designing a trade show display in San Antonio. So how do you know the right steps to take? The exhibiting professionals at Xtreme Xhibits share five practical ways to create a successful display.


  1. Define The Customer You Want To Serve

Creating a successful trade show display must begin with identifying the customer you are trying to serve. Are you targeting trendy women in their 30s? Are you targeting college age students? Whoever your target market is, your first step is always to define it and make sure your team is on the same page as to who you are trying to reach.


  1. Invite Your Target Customers To Join The Conversation

Once you have identified who your target customers are, the next step is to invite them in to the conversation. There is no better way to find out what your target consumers are looking for than simply asking them. Maybe this entails going to a college campus and asking people to answer a few questions. Maybe it entails like inviting individuals in your target market to participate in a focus group. These are just a couple of ways you can gain insight from your target market as you design your trade show display.


  1. Figure Out How To Distinguish Your Trade Show Display

Now that you have a solid understanding of your target customers and what they are looking for, your next objective is to figure out how you can make your trade show display different from everyone else. When an event attendee is walking through a room of several exhibitors, what will make them stop and visit your booth? Is it an activity? Is it a creative giveaway? Whichever method you choose, the important part is figuring out how to make your trade show display stand out from the crowd in such a way that attendees are drawn to it.


  1. Train Your Staffers On How To Interact With Attendees

Your display design and messaging are important, but do not forget about a key component of exhibiting success: your booth staffers. Your staffers truly have the ability to make or break an attendee’s experience. Therefore, it is extremely important to train your employees, so they know the right way to approach visitors and engage in meaningful conversations that will ideally lead to a sale.


  1. Set Exhibiting Goals

If you want to enhance your exhibiting ROI, then it is imperative that you set goals. Goal setting is a way to clearly define success for your team. At how many trade shows do you wish to exhibit per year? How many sales do you hope will result from each show? You must take some time to sit down and come up with practical, measurable goals. These goals will help keep you and your team focused on what is important.


Contact us at Xtreme Xhibits for help designing or enhancing your trade show display in San Antonio. We also offer a wide range of helpful trade show services.

9 Places To Take Your Portable Displays In San Antonio This Year

Are you ready to show off your portable displays in San Antonio? Xtreme Xhibits can help! Consider exhibiting at one of these local trade shows this year.


  • Wedding Fair
    • When: June 7th 2015
    • Industry: Wedding & Bridal
    • If your company offers products and services related to weddings, this is the perfect place to take your portable displays in San Antonio. The expo will showcase a variety of products, as well as feature a bridal fashion show.


  • Learning Express Toys
    • When: June 28th – July 1st 2015
    • Industry: Sporting Goods, Toys & Games
    • This four-day event will showcase toys like Lego, Hot Wheels, toy trains, and more. If your company offers small toys, take advantage of this opportunity to bring your portable displays to San Antonio.


  • Southwest Music Summer Exhibition
    • When: July 23rd – 26th 2015
    • Industry: Musical Instruments
    • This four-day event will take place at the Henry B. Gonzalez Convention Center. It will highlight products such as musical instruments, orchestral instruments, and other products related to the music industry.


  • Summer Family Train Show
    • When: July 25th – 26th 2015
    • Industry: Railway, Shipping & Aviation
    • This event will feature trains and products related to the railway industry. It is a family friendly event, which allows exhibitors an opportunity to appeal to families with kids.


  • Your Weight Matters National Convention And Healthy Living Expo
    • When: August 13th – 16th 2015
    • Industry: Medical & Pharmaceutical
    • If your company is centered on healthy living or nutrition, this is the one place that you must exhibit. The expo is a four-day event that will take place at the San Antonio Marriott Rivercenter.


  • Cornerstone Leadership Conference And Expo
    • When: September 10th – 12th 2015
    • Industry: Business Services
    • This event will be geared toward team building and leadership. It will focus on communication skills, as well as showcase products and services related to this field.


  • Digital Marketing And Social Media
    • September 21st – 22nd 2015
    • Industry: Scientific Instruments
    • This event will focus on the fields of computer vision, social media, graphics, and digital marketing. Don’t miss the opportunity to be a part of the digital marketing conversation.


  • International Flower Show
    • When: September 29th – 30th 2015
    • Industry: Industrial Products
    • This two-day event will take place at the San Antonio Grand Hyatt and is geared toward scientists, scholars, engineers, and college students. It will discuss research activities related to the floral industry.


  • Comfort Village Fall Antiques Show
    • When: October 17th – 18th2015
    • Industry: Gifts & Handicrafts
    • Do you sell handmade specialty items such as jewelry, stoneware, textiles, country furniture, quilts, and more? If so, this two-day event is perfect for you.


Wherever you choose to exhibit, know that Xtreme Xhibits is available to help your company succeed. Contact us to find out how we can help you maximize exhibiting ROI.

Xtreme Xhibits Goes Beyond Table Top Displays In San Antonio

Xtreme Xhibits Goes Beyond Table Top Displays In San AntonioAs the designated Skyline Exhibits provider for San Antonio and Austin, Xtreme Xhibits offers a full range of trade show products, including island exhibits, back wall displays, table top displays, banner stands, pop up displays, air powered displays, and more. Although Xtreme Xhibits does provide a wide selection of exhibiting products, that is not all we offer. In this review, we will discuss how Xtreme Xhibits goes beyond island exhibits, modular inline booths, and table top displays in San Antonio.


Xtreme Xhibits Helps You Showcase Your Company


Offering exhibiting products is only part of what Xtreme Xhibits does. We also work on the bigger picture – helping you showcase your company. Our goal is to create engaging displays that effectively capture the attention of trade show attendees and intrigue them to find out more about your company. Not only that, but we want visitors at your booth to realize why they need and want to buy your products or services today.


Xtreme Xhibits Offers Graphic Design


One of our services at Xtreme Xhibits is graphic design. Our team of designers will work with you to create engaging graphics that will make your exhibit extremely impactful. The benefit of using our graphic design services is that we can customize the graphics for your specific size and style of display or exhibit. This provides ideal congruency between the graphics and hardware of your exhibits, pop up displays, and table top displays in San Antonio.


Xtreme Xhibits Enhances Your ROI


At Xtreme Xhibits, not only do we provide trade show products such as table top displays in San Antonio, but we also provide strategic trade show marketing services. We will help you develop and enhance your trade show marketing strategies. We will discuss with you what events you will exhibit at as well as what you hope to gain from these events. We will also examine how you will effectively capture the attention of event attendees. We will strategize about what you will tell visitors once you have drawn them to your booth. Finally, we will come up with a plan of action for after the event. The way we design your booth and promotional materials will reflect these strategies.


Xtreme Xhibits Offers Trade Show Services


  • Free Educational Seminars – Our seminars cover a variety of topics based around helping you showcase your company.
  • Rental Options – There are many advantages to renting trade show products. We offer a wide rental selection.
  • Global Network – Do you exhibit nationally or internationally? No problem. Xtreme Xhibits is part of the global network of Skyline Exhibits.
  • Exhibit Consulting – Our industry experts can provide you with insight and knowledge that will help take your company’s exhibiting strategies to the next level.
  • Global I&D – Not only can we store your exhibits but we can offer global installation and dismantling services.


For more information about how Xtreme Xhibits can help you showcase your company, contact us today.

5 Questions To Ask Before Designing Your San Antonio Trade Show Booth

austin tx trade show exhibitsExhibiting successfully requires a lot of planning and hard work. Where many companies go wrong is starting to design their trade show booth before taking some time to sit down and discuss trade show strategy. Your trade show booth should be based entirely on your trade show strategy. Therefore, if you have not taken time to define this, you cannot effectively begin to design a trade show booth. Below, strategic trade show marketing company, Xtreme Xhibits, shares five questions to discuss with your team before designing your San Antonio trade show booth.


#1 – Which events are we planning on exhibiting at?

The first, most basic question you must discuss is which trade shows, conferences, and other events your company is planning on exhibiting at. The frequency with which you will be exhibiting will probably affect what kind of products you will be using as well as whether you should rent or buy trade show products. Additionally, specifying which events you are planning to attend will help you focus on the market you will be trying to reach with your San Antonio trade show booth.


#2 – What do we hope to gain from exhibiting at these events?

This question is extremely important. You have to know what purpose you are working towards. More importantly, your team needs to know what purpose they are working towards. Without clearly defined goals, people tend to lose excitement and drive. In order to keep your team motivated, you must clearly define success for them by setting goals. For example, maybe your goal is to leave an event with X amount of sales leads. Perhaps your objective is to raise brand recognition. Whatever your goal may be, it is important to define it prior to designing your San Antonio trade show booth.


#3 – How will we capture the attention of attendees and encourage them to visit our booth?

Learning how to stand out from the crowd is something every exhibitor has to do. What is your strategy for capturing the attention of event attendees with so many other displays vying for their attention? What images, graphics, and giveaways do you envision using to draw them in? It is essential to answer this question with your target market in mind.


#4 – What information will we communicate to visitors at our San Antonio trade show booth?

Drawing visitors to your booth is half of the battle. The other half is figuring out what you’re going to say to them once they are at your booth. Some trade show experts recommend having a predetermined set of questions to ask visitors in order to keep the conversation going and gain their interest in your products and services.


#5 – How will we follow up with visitors after the events?

Finally, what is your follow-up plan? What will you do with all of the sales leads that result from the event? How can you get that information to your sales representatives as quickly as possible?


Xtreme Xhibits can help you both strategize and design your San Antonio trade show booth. Contact us today to get started.

3 Reasons Your Company Needs San Antonio Trade Show Displays

3 Reasons Your Company Needs San Antonio Trade Show DisplaysIn an effort to keep costs low and profits high, every company has to evaluate what products are worth investing in prior to making purchases. For example, companies must determine if trade show products provide a valuable return on investment. Trade show products such as island exhibits, modular inline booths, and portable displays can serve a variety of purposes for your company. Below, we will discuss three reasons your company needs San Antonio trade show displays.


#1 – San Antonio trade show displays draw visitors at trade shows, conferences, and other events.


The first reason your company needs San Antonio trade show displays is simply because they are great tools to draw event attendees at industry expos, conferences, and other events. You can take these displays with you virtually wherever you go, even using them at businesses, sporting events, concerts, and other community events. Effective trade show displays will capture the attention of people passing by and intrigue them enough to visit your booth. It is important to design your San Antonio trade show displays with your target market in mind. Choose images, graphics, text, and hardware that you think will appeal most effectively to those consumers you are trying to reach with your products and services.


#2 – Trade show displays communicate important information about your company.


Not only do your San Antonio trade show displays serve the purpose of drawing visitors to your booth, but they also communicate important information about your company to event attendees. When any given attendee visits your booth, they probably have some basic questions in mind. What does your company do? What products and services do you offer? Who are those products and services intended for? What are your prices? Since you have anticipated these basic questions, you can use San Antonio trade show displays to provide pertinent information that consumers want to know. When your booth gets busy, there may be moments where you don’t have enough staffers to interact with every visitor. This makes it more important than ever that your display clearly communicates the benefits of buying from your company.


#3 – Trade show displays provide physical places for your employees to interact with potential customers.


The third reason your company needs San Antonio trade show displays is that they provide tangible places for your team members to interact with potential customers and ideally walk away with a hefty number of sales leads. Imagine if you were promoting your company at an event and you didn’t have a display or booth. Your team members were simply walking around handing out materials and initiating conversations with event attendees. This method may prove to be fairly ineffective. Attendees may view the interactions as intrusive and unwelcomed. On the other hand, if you have a professional, high-quality exhibit, staffed with energetic, bright employees and stocked with promotional materials and free samples, that is something that will add value to event attendees. Instead of walking away from the event thinking your company was intrusive, they will ideally walk away thinking you are professional and trustworthy.


If you are interested in finding out more about what San Antonio trade show displays can do for you, contact Xtreme Xhibits today. Our services include exhibit hardware and design services, exhibit consultation, asset management, and more.

3 Ways To Make San Antonio Trade Show Booths Unforgettable

San Antonio trade show booths At events like trade shows and conferences, attendees are bombarded with thousands of different messages and advertisements. Every brand competes for the attention and interest of event attendees. For this reason, it is more important than ever before for exhibitors to do their best to make their trade show booths truly unforgettable. They want to create positive experiences for attendees that will ideally lead to long-lasting, profitable relationships. How does a company really stand out from the crowd? What can a company do that everyone else is not already doing? What are some out-of-the-box ideas? Below, we will share three ways to make your San Antonio trade show booths truly unforgettable.


#1 – Celebrity Appearances


What could be more unforgettable than hosting a celebrity guest at your San Antonio trade show booths? Attendees will always remember the time they saw “that actress” or “that singer” at your booth. Having a face that consumers recognize and admire supporting your brand is an extremely powerful thing. Potential customers are generally more likely to trust a celebrity that is endorsing a product, rather than someone who works for the company endorsing the same product.


#2 – Fun Experiences


So many exhibitors focus on free giveaways like key chains and pens. While there is nothing wrong with these types of giveaways, they are also very predictable. They do not offer the “wow factor” that will make a brand unforgettable to trade show attendees. Instead of investing money into the types of promotional materials that everyone else is handing out, what if you put those dollars toward something a little more out of the box? Maybe what would make your San Antonio trade show booths more memorable is not necessarily the stuff people walk away with, but rather the experience they have at your exhibit. Here are a few ideas for creating a fun experience at San Antonio trade show booths:


  • Have an artist making live artwork at the exhibit.
  • Feature a complimentary coffee bar (the cups could have your company name on them).
  • Host high-energy contests and games that get the crowd involved.
  • Set up a photobooth with props and post the pictures to your company’s Facebook page after the event (this is a great plug for your social media platform).
  • Give away free food items – like specialty donuts or cookies.
  • Hand out cards that have a scavenger hunt challenge on them. If attendees complete all the tasks and bring the card back, they get a prize.


#3 – Amazing Customer Service


One of the best ways to make San Antonio trade show booths memorable has nothing to do with big time celebrities, games, or giveaways. That one thing that can make your exhibit genuinely impactful is amazing customer service. This seems so obvious, yet so many companies still do not put as much emphasis on customer service as they do on giveaways and other marketing campaigns. Trade show attendees are sure to remember the amazing customer service they experienced while at your booth.


Xtreme Xhibits can help you make your trade show exhibit unforgettable. Contact us today to find out more.

Selecting the Best Location for Your San Antonio Trade Show Booth

Selecting the Best Location for Your San Antonio Trade Show BoothWhen your company decides to exhibit at a trade show, will any space do? At a San Antonio trade show, booth location is crucial. You may think that just getting in the door is enough, but the psychology of space selection says otherwise. Xtreme Xhibits by Skyline can help you understand what is involved in picking a booth.


What Is The Ideal Location For Your San Antonio Trade Show Booth?


There are many schools of thought about what makes for a good location. The reality is that as a newbie to a particular show, you may not get prime space as that is first offered to past exhibitors who may book the same space year after year. There may actually be an auction for remaining space. Even if you are a first-time exhibitor, you may be offered a decent space. If not, you should aim to book as early as possible in hopes of getting the best space or gamble on waiting, in hopes that a cancellation will free up a space you consider desirable.


When it comes time to select a space for your San Antonio trade show booth, what should you aim for? Common wisdom in the industry is often conflicting:


  • Should you avoid the entrance? Your first thought might be that a location by the door is unbeatable. Experts say a loud “No” to this, as people often congregate at the front of the show to get their bearings about how the expo is laid out, to wait for others, or to prepare to leave. This means that people who come into your booth might just be passing the time and not interested in what you are offering. On the other hand, large players often have huge displays at the front so your small booth might get traffic.


  • Should you avoid placement next to distracting booths? While you might not be able to tell when you sign up for booth space, some exhibitors use music, PA systems, or videos with loud soundtracks to pull in traffic. If they are successful, the people lurking about might dissuade those who are truly interested in getting to you or drive them away if the volume is too loud. On the positive side, some times during the day are likely to be quieter and you may benefit from extra traffic at your neighbor’s booth.


  • Should you avoid booking space next to a competitor? An industry trade show is not like the state fair where vendors in adjacent booths attempt to lure away the competition. You want the presentation of your product to be viewed on its own merits. There is little debate on this!


  • Should you be near seminar rooms or near restrooms or snack stations? While attendees might be focused on getting to a location, once they have attended the talk, hit the bathroom, or had their coffee or snack, they might be in a mood to focus on booths. In general, places that attract traffic could be good for you, which is why spaces at the end of a row or at the crossroads of an aisle where people have to pass can be lucrative.


What Really Determines The Best Space?


Technically, some booth spaces may seem better than others, but how you present your San Antonio trade show booth and do your pre-show marketing are the biggest determinants of pulling in traffic. If you know your location is not ideal, you need to work harder to create a successful show.


Figuring out how to do this can be challenging, even for an experienced exhibitor. Fortunately, there is help available. Xtreme Xhibits by Skyline. Not only will they help you select the best San Antonio trade show booth, but they can also help you with show preparation. Experts in the field, they know how to create a successful show. Call today!