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New Year, New Trade Show Marketing Resolutions

2018 is in full swing already, but it’s a great time to evaluate your trade show marketing and make a few resolutions for the upcoming year. Here are a few we think might help make 2018 your best year yet.

Resolve to Evaluate Your Current Displays

Sit down with your trade show marketing team whether internally or through a service like Xtreme Xhibits, and honestly assess the state of your equipment. Does anything need refreshing, repair, or even replacement? Make a plan now to keep your displays not only on the cutting edge, but simply functioning and looking their best as well. Experts like the Xtreme Xhibits team are a vital part of this evaluation. Make sure to access their years of experience to help you make the best decisions possible. Your business depends on it!

Resolve to Invest More Time in Training

Your booth staff is an absolutely key component of your trade show marketing strategy. Resolve now to increase the time you spend training staff. Selling at a trade show is different than any other environment, so don’t expect your people to pick it up naturally. Help them with training, tips, and resources so they can do their best.

Resolve to Evaluate Your Trade Show Schedule

Now is the time to honestly consider your calendar. Are any events fading from importance or not delivering the audience your company needs? Are there new events in your industry that you should be at? Don’t just keep to the same schedule because you did it two years ago, make intentional plans that will maximize your trade show marketing investment.


You know that trade show marketing in San Antonio and Austin is a competitive, exciting challenge. You need to be your best to beat the competition. By making these resolutions and following through with them, you’ll stay one step ahead and make 2018 a great year.