Are you thinking about your next trade show design? Need inspiration? Try looking in a few places to get started with new trade show display ideas.
That might seem like an obvious suggestion, but you’d be surprised how many people don’t look at what their competition is doing. Walk the floor before a convention and take note of what catches your eye. Then take a few minutes during the show to see which displays really draw the crowds. Compare notes with your team – why is that booth drawing attention? What can we learn from it? If you really want to get outside your box, attend a trade show outside your industry and get radical new ideas from an entirely different vertical segment. You’ll walk away with loads of new trade show display ideas to consider.
The secret of billboard advertising is delivering the most important message as quickly as possible. And isn’t that a bit like a trade show booth? People pass by your booth pretty quickly, and you must catch their attention and deliver a message before they’re gone. If you’re struggling with a wordy message or a busy design, get some inspiration from billboards and see what you can cut out. How far can you simplify and still keep your branding and message? Pushing that limit will make your booth stand out.
Retailers spend a lot of money on displays, and they spend a lot of time considering and testing the best placement and positioning. Take a few minutes in your local mall and learn from their investment! Which colors pop? How do they use a variety of materials to give their displays visual interest? How do they manage traffic flow and interaction with the public? Pay particular attention to the stores you imagine your customers might shop in.
This is just a start. Keep your eyes open and look for any type of environment where a lot of intentional thought has gone into communicating with the public. Study closely, ask questions, and you might just get more trade show display ideas than you ever imagined.