San Antonio Trade show display Archives - Xtreme Xhibits

Evaluating Your Trade Show Displays

Business Evaluating Trade Show Displays

As the year ends, it’s the perfect time to reflect on the past twelve months and evaluate the effectiveness and performance of your trade show marketing strategy. Answering these simple questions about your trades show displays may turn out to not be so simple, but don’t worry. If you run into trouble, you can contact the Xtreme Xhibits team in Austin and San Antonio and they can help you through any part of this evaluation and (if necessary) redesign process.

4 Questions to Ask About Your Exhibit Booth

#1 – Do my trade show displays still accurately reflect the identity and direction of my company?

Business Evaluating Trade Show DisplaysThings change. You launch new products, acquire new business, and even adopt new marketing strategies and branding. Do your trade show materials reflect your company as it actually is? Or do they reflect what it was a year or more ago? If things have changed, make sure your trade show displays change along with them.

#2 – Are event attendees visiting my booths?

Evaluate your attendance at trade shows this past year. Are your numbers dropping? You may think there’s nothing wrong with your booth, but people vote with their feet. Take time for some reflection on what may be causing the decline, and then take more time for some serious discussion on what can be done to reverse the trend. Attracting visitors is what your trade show displays are all about – you can’t fail at this one!

#3 – Is there any excitement around my exhibits?

It’s easy to get stuck in old ways or in old techniques that used to work. But generating excitement and buzz is one of the best ways for your trade show displays to stand out from the crowd. It may be time to consider something new that will really get them talking.

#4 – Are my trade show displays worn out or difficult to use?

Sometimes it’s as simple as a trade show display reaching the end of its lifecycle. Everything ages, especially equipment that’s shipped around the country, set up, taken down, and used over and over again. Although Xtreme Xhibits trade show displays are built to last, they aren’t eternal. If your exhibit is showing frayed material or faded graphics or stained carpet or stiff joints, then you’re not putting your best foot forward with customers. Time to retire that old warhorse and get something new.

Take the time to ask the tough questions about your trade show displays. You’ll thank yourself for it in 2018.

Put the Product at the Center of Your Trade Show Design

Majorica 10x10 Display

Most companies that exhibit at trade shows are selling a physical product. In fact, it’s one of the best things about trade shows – your potential clients can see your product, up-close, in-person, and possibly even in action. However, unfortunately, their trade show design doesn’t always reflect the importance of the product.

Trade Show Design: Majorica 10x10 DisplayHave you seen a booth that’s so cluttered it looks more like a flea market than a trade show? Or have you seen a big lump of machinery in the middle of a display with no explanation of what it does? Avoid these mistakes and others like them with these tips for product displays at your next trade show. And if you need help with new design ideas to feature your products better, you can always ask us. We love to help!

Product-Centered Trade Show Design Tips:

Don’t bring too many products. Perhaps consider featuring only your best or your newest products. Simpler is often the better approach. With too many things to look at, you risk your customers not being able to focus on anything and they’ll simply move on.

Demonstrate your products. Show it in action! If it’s too big or noisy or it’s just plain impractical to display a fully-working product, consider animated video or cutaway models that will still give the customer an idea of what your product does. If it’s a personal demo, practice that demo over and over to get smooth. Your booth staff should not be struggling to figure out how to use the product while demonstrating.

Think about scale. If the product is huge, support it with other graphic and design elements to make it almost part of your booth architecture. If the products are small, consider using things like large-scale graphics or dramatic lighting to draw attention to them.

Build a set. Create an environment similar to where the products will actually be used, whether it’s with the architecture of the booth, images on graphics, or additional props beyond your products that help signal to the buyer that they are “home.”

Tell why you’re better. We’d all like to think our products sell themselves, and it’s tempting to think that once your products are on display, they will. Give yourself more visual proof by supporting your products with graphics that make your products’ benefit obvious. Do your products last longer? Do more, faster? Cost less over time? Take less energy? Tell your products’ story with graphics and/or AV tech.

If your business is all about the product, make sure your trade show design reflects that. A better product display means more eyeballs, which means more conversations, which leads to more sales.

Lightweight Trade Show Display Is Economical & Eco-Friendly

Lightweight Trade Show Display Is Economical And Eco-Friendly

Many exhibitors in today’s trade show market are looking for ways to reduce the costs of shipping and drayage for their trade show displays, and to reduce Install & Dismantle (I&D) costs with simplified installation. Companies across the board are responding to public sentiment toward sustainable business practices and they’re looking for more eco-friendly solutions for everything from product packaging to trade show exhibits that reduce waste and the demand for truck space, which contributes to pollution and carbon emissions. Lightweight trade show display components offer exhibitors a way to save significantly on costs like freight, drayage, and I&D, while supporting more sustainable, eco-friendly trade show displays.

  • San Antonio Trade Show DisplayInflatable Displays – Inflatable trade show display materials have come a long way since the noisy, kitschy flailing-arm-tube-man. In fact, Skyline’s Windscape system includes towers of up to 16 feet (no flailing, please!), and a conference room. All of the pieces are delivered with custom graphics already in place, and I&D takes a small fraction of the time needed to build a comparable display from traditional materials. Because the inflatable components don’t depend on an internal frame, they’re much lighter in weight and can pack into much smaller spaces than their traditional counterparts, so you’ll save significantly on freight and drayage.
  • Custom Modular Displays – Custom modular displays offer the structural support of a traditional custom display, but by using lighter materials and smart engineering, they can cut I&D and transport costs dramatically. Replacing fabric graphics is an economical and eco-friendly way to update your exhibit whenever you need, and the flexible configuration of modular pieces allows you to scale your exhibit up or down easily from one trade show to the next. For even greater savings, Skyline’s entire catalog of modular trade show display is available for rental, and delivered with top-quality graphics, custom-designed to fit your brand image.
  • Savings Without Sacrifice – One Skyline client cut their I&D time from 40 hours to just 16 hours by switching to the SkyRise system for their 50-foot by 50-foot two-story exhibit. In addition to chopping their I&D budget by 60 percent, the client saved significantly on transportation costs, and improved the functionality of their exhibit design with the addition of a large, private meeting space. You’re not limited to small exhibits or a small set of design options when you choose lightweight trade show display from Skyline.

Cut Costs And Environmental Impact

Skyline Xtreme Xhibits offers San Antonio exhibitors a wealth of design options and exhibit configurations in lightweight trade show display components. As part of Skyline’s international network, Xtreme Xhibits helps clients keep their eco-friendly commitments by delivering exhibits from a regional office near the exhibitor’s venue, so there’s shipping-related pollution involved. Many of the materials used in our trade show display products can also be recycled when their useful life is over.

Use A Tower In Your Next San Antonio Trade Show Display

Make A Bigger Splash: Use A Tower In Your Next San Antonio Trade Show Display

san antonio trade show display


For exhibitors in San Antonio, trade show display products from Xtreme Xhibits can help improve traffic, gain more notice, and create a bigger impression with less labor for transportation, set-up, and tear-down. If you’re considering your company’s next-phase trade show display, tower displays are a smart idea because they give huge visual impact without having to expand your booth space and without making a significant change to your set-up and tear-down budget.

Why Choose A Tower Display?

  • Lighten The Load – A tower display allows to you reap the benefits of a large display without the expense of a massive, labor-intensive setup. In fact, Skyline’s inflatable Windscape tower display offers an impressive 16-foot-tall display, yet it comes in one container the size of a suitcase, and can be completely set up by one person. Check it in as luggage on a plane, ship it at minimal expense, or have Xtreme Xhibits deliver it directly to the show for you.
  • Make The Most Of Your Space – How do you get more from your booth space, without paying for additional space? Go vertical! Not only do you gain additional display space for your message by using towers, but you also raise your message in a more prominent space that more people are likely to notice. The standard booth backwall is eight feet high; with a 16-foot tower display, people will notice your booth before they even enter your aisle.
  • Bright Lights, Big Impact Skyline’s backlit tower displays also make your message shine – literally. In addition to drawing people’s attention to the graphics and visual branding you place on your tower display, backlighting can make your message readable from a greater distance. When people can spot your tower from across the hall, they’re more likely to come check it out, and they’re more likely to use it as a landmark, which means you’ll have people meeting up at your booth, giving you an opportunity to interact with them, and more people will be mentioning your company’s name throughout the show.
  • Competitive Edge – Multimedia and interactive displays are a big draw at a trade show. If you place your multimedia message above that eight-foot average backwall height, it’s going to get a lot more notice. Using a tower system that is made for tech displays gives you a serious advantage over the competition. At ground level, surrounding your tower display with interactive media helps not only attract prospects to your booth, but engages them in a way that gives you a better opportunity to talk to them and establish that face-to-face connection. Isn’t that what trade show marketing is all about?

San Antonio Trade Show Display From Xtreme Xhibits

If you’re making plans to exhibit this season in San Antonio, trade show display from Xtreme Xhibits can help your company realize a better return on your marketing investment. We’re here to help with everything from choosing the right Skyline Displays tower for your purposes, graphic design, and even storage, shipment, and set-up and teardown. Call us today at 210-299-5000 or contact us online to learn how Xtreme Xhibits can make your trade show marketing efforts more effective and profitable.

5 Ways To Make A Successful Trade Show Display In San Antonio

trade show display San Antonio There are several different paths you can take when you are designing a trade show display in San Antonio. So how do you know the right steps to take? The exhibiting professionals at Xtreme Xhibits share five practical ways to create a successful display.


  1. Define The Customer You Want To Serve

Creating a successful trade show display must begin with identifying the customer you are trying to serve. Are you targeting trendy women in their 30s? Are you targeting college age students? Whoever your target market is, your first step is always to define it and make sure your team is on the same page as to who you are trying to reach.


  1. Invite Your Target Customers To Join The Conversation

Once you have identified who your target customers are, the next step is to invite them in to the conversation. There is no better way to find out what your target consumers are looking for than simply asking them. Maybe this entails going to a college campus and asking people to answer a few questions. Maybe it entails like inviting individuals in your target market to participate in a focus group. These are just a couple of ways you can gain insight from your target market as you design your trade show display.


  1. Figure Out How To Distinguish Your Trade Show Display

Now that you have a solid understanding of your target customers and what they are looking for, your next objective is to figure out how you can make your trade show display different from everyone else. When an event attendee is walking through a room of several exhibitors, what will make them stop and visit your booth? Is it an activity? Is it a creative giveaway? Whichever method you choose, the important part is figuring out how to make your trade show display stand out from the crowd in such a way that attendees are drawn to it.


  1. Train Your Staffers On How To Interact With Attendees

Your display design and messaging are important, but do not forget about a key component of exhibiting success: your booth staffers. Your staffers truly have the ability to make or break an attendee’s experience. Therefore, it is extremely important to train your employees, so they know the right way to approach visitors and engage in meaningful conversations that will ideally lead to a sale.


  1. Set Exhibiting Goals

If you want to enhance your exhibiting ROI, then it is imperative that you set goals. Goal setting is a way to clearly define success for your team. At how many trade shows do you wish to exhibit per year? How many sales do you hope will result from each show? You must take some time to sit down and come up with practical, measurable goals. These goals will help keep you and your team focused on what is important.


Contact us at Xtreme Xhibits for help designing or enhancing your trade show display in San Antonio. We also offer a wide range of helpful trade show services.

3 Ways To Make San Antonio Trade Show Booths Unforgettable

San Antonio trade show booths At events like trade shows and conferences, attendees are bombarded with thousands of different messages and advertisements. Every brand competes for the attention and interest of event attendees. For this reason, it is more important than ever before for exhibitors to do their best to make their trade show booths truly unforgettable. They want to create positive experiences for attendees that will ideally lead to long-lasting, profitable relationships. How does a company really stand out from the crowd? What can a company do that everyone else is not already doing? What are some out-of-the-box ideas? Below, we will share three ways to make your San Antonio trade show booths truly unforgettable.


#1 – Celebrity Appearances


What could be more unforgettable than hosting a celebrity guest at your San Antonio trade show booths? Attendees will always remember the time they saw “that actress” or “that singer” at your booth. Having a face that consumers recognize and admire supporting your brand is an extremely powerful thing. Potential customers are generally more likely to trust a celebrity that is endorsing a product, rather than someone who works for the company endorsing the same product.


#2 – Fun Experiences


So many exhibitors focus on free giveaways like key chains and pens. While there is nothing wrong with these types of giveaways, they are also very predictable. They do not offer the “wow factor” that will make a brand unforgettable to trade show attendees. Instead of investing money into the types of promotional materials that everyone else is handing out, what if you put those dollars toward something a little more out of the box? Maybe what would make your San Antonio trade show booths more memorable is not necessarily the stuff people walk away with, but rather the experience they have at your exhibit. Here are a few ideas for creating a fun experience at San Antonio trade show booths:


  • Have an artist making live artwork at the exhibit.
  • Feature a complimentary coffee bar (the cups could have your company name on them).
  • Host high-energy contests and games that get the crowd involved.
  • Set up a photobooth with props and post the pictures to your company’s Facebook page after the event (this is a great plug for your social media platform).
  • Give away free food items – like specialty donuts or cookies.
  • Hand out cards that have a scavenger hunt challenge on them. If attendees complete all the tasks and bring the card back, they get a prize.


#3 – Amazing Customer Service


One of the best ways to make San Antonio trade show booths memorable has nothing to do with big time celebrities, games, or giveaways. That one thing that can make your exhibit genuinely impactful is amazing customer service. This seems so obvious, yet so many companies still do not put as much emphasis on customer service as they do on giveaways and other marketing campaigns. Trade show attendees are sure to remember the amazing customer service they experienced while at your booth.


Xtreme Xhibits can help you make your trade show exhibit unforgettable. Contact us today to find out more.

Expert Advice For Planning Your San Antonio Trade Show Display

Expert Advice For Planning Your San Antonio Trade Show DisplayIt takes a village to run a trade show, especially your first one. When your company wants to make its first move into the trade show arena, there is a lot to comprehend. The process involves a lot more than picking out your San Antonio trade show display and sending it on to the show. Instead, you must pre-plan your marketing strategy for the show and determine what your objectives are. Rather than trying to do all of this internally, rely on the experts at Xtreme Xhibits by Skyline. You’ll be able to buy or rent a state-of-the-art booth, and also work with trained trade show exhibit consultants to help you get started.


How Can A Trade Show Exhibit Consultant Help You?


Your trade show consultant wants to develop a relationship with you to help you get started, and they’ll also be on hand as your needs grow.


  • Forming a plan. Before you commit to a show, you have undoubtedly researched appropriate exhibits, considered your own experiences attending shows, and talked to other businesses about how effective particular shows were in delivering good leads. You’ve read about best practices regarding pre-show engagement of prospects, giveaways, advertising, and of course, the best ways to design and utilize your booth space. As you try to assimilate all this knowledge, your Xtreme Xhibits consultant can help you turn great ideas into a plan that will work for your company.


  • Selecting a booth. Acquiring your San Antonio trade show display is a step you should take only after you have thought about the type of shows that seem to be a good fit for your company. Displays come in every size – from tabletop models to huge constructs that take up a few thousand feet of the showroom floor. On your maiden trade show voyage, you do not want to buy a large custom booth. Even though making a good impression with a well-designed booth is important, you don’t want to overbuy before you know how much you’re going to use it, nor buy something you don’t like working with. There are many exciting types of displays available to you, so you should choose the San Antonio trade show display you like.


  • Buy or rent? For many companies, renting a booth for the first show is a better investment than buying one. If you decide to make a purchase, there are several styles of portable equipment to choose from that can be incorporated into a larger design or a different system. For example, if you choose a popular Mirage pop up or one of the new WindScape™ inflatable booths, the backwall that shows off the graphics will find a place in any other system you ultimately buy. Your trade show consultants will assist you in making your decision.


Making The Most Of Your San Antonio Trade Show Display


  • Marketing your booth. When you have the exhibit secured, promoting it through pre-show mailings, advertising, and social media is the next step. Your consultant will share what has worked with other customers and even offer suggestions on giveaways and training your booth staff.


  • Show services. Getting your booth to the show and setting it up properly can be a hassle. Your trade show consultant can help you arrange shipping and take care of the install and dismantle (I&D) for your exhibit. If you are renting equipment, all of this will be included in the fee to make your set-up trouble-free. A company representative is on hand at most shows in case you have an equipment problem.


Don’t Go It Alone


When you are planning out a San Antonio trade show display, especially your first one, don’t be shy about using the resources of Xtreme Xhibits by Skyline. We’re your village, and we are happy to offer our exhibit expertise. Contact us today to see how we can help you get started.

Boost Customer And Team Loyalty With Your San Antonio Trade Show Display

trade show displays san antonioDesigned for impact, polish and branding, your San Antonio trade show display can also be used to promote loyalty among existing customers and employees. Often seen as an afterthought, or not considered at all, employee and customer loyalty are what make most companies successful. Loyalty is what brings customers back and what allows you to hang on to valuable employees, regardless of what the competition has to offer. These simple design and management tips will transform your San Antonio trade show display into a tool for showing customers and staff just how much they are appreciated.

Designing A San Antonio Trade Show Display For Loyalty

The design process for any San Antonio trade show display will normally focus on individuality, lighting, messaging and flooring. These are critical aspects of any event exhibit. Event goals, staff scheduling and travel logistics are also important. When designing your San Antonio trade show display with an eye for boosting loyalty, however, you will want to also consider the personalities, interests and desires of existing customers and employees. This helps managers shift their focus from the product to the people who make selling the product possible.

Appreciating Existing Customers

Industry exhibits are noisy, busy and more than a little demanding of our attentions. Distractions and appeals are on every side. One way you can design your San Antonio trade show display to promote customer loyalty is to make it familiar and welcoming. Even if you have new products or services that you wish to promote, they can be an aside to the tried and true recipe for your current success. Familiar colors, signs and products can be reassuring to attendees who may be feeling more than a little overwhelmed. Provide a quiet place to sit and some simple refreshments. A pre-event social media campaign can be used to collect photographs of customers using your products and used to make a Wall of Fame. Your San Antonio trade show display will feel like an oasis in the storm and customers will remember feeling appreciated.

Build Team Spirit

Your San Antonio trade show display can boost team spirit by appealing to your employees’ need to feel valued and challenged. Anyone worth hiring is not going to want a free ride. Worthy employees want to feel both challenged and appreciated, and your exhibit can showcase not only the company’s goods or services, but the people who make it all happen. This is especially true for the individuals staffing your San Antonio trade show display. Make sure their accommodations are comfortable, meals are paid for, and scheduling provides enough time for rest and relaxation.

Designing your San Antonio trade show display to boost customer and employee loyalty is an excellent way of investing in the people who make your business successful. Xtreme Xhibits can help you with this and all of your trade show needs.

To learn more about designing your San Antonio trade show display for improved customer loyalty, contact Xtreme Xhibits today.

Enhancing Your Trade Show Displays With Demonstrations


You’ve probably spent many hours designing and coordinating your trade show displays knowing that the right combination of table top displays and other elements from Xtreme Xhibits can have a positive impact at industry events, trade shows and conferences. The right lighting, custom graphics, relevant information and a floor plan that’s inviting should all be part of successful trade show displays, but even the best trade show booth in San Antonio can only take your company so far at a marketing event. If you want some additional bang for your buck, consider adding another facet to your trade show booth — a great demonstration. Your employees will be interacting with visitors every day, and a demonstration gives them something specific and interesting to offer your trade show booth visitors. Product demonstrations are always popular at trade show displays in San Antonio and developing one for your trade show booth can take your trade show displays to the next level.


Is A Product Demonstration Right For Your Company?

If you have a new product or an innovative service that can easily be demonstrated at your trade show displays in San Antonio, you should definitely consider adding a demonstration to your repertoire. Can you clearly explain the benefits of your product and demonstrate its advantages in just a few minutes? Does your product demonstration address potential problems and provide solutions for your trade show booth visitors? Will the demonstration inspire visitors to purchase your product or service? If you can answer “yes” to these questions, a product demonstration set up at one of your table top displays may be a great addition to your trade show booth. There will, however, be times when demonstrating something isn’t a good choice for your company.


When Demonstrations Are More Trouble Than They’re Worth

Keep in mind that demonstrations will take up a lot of your employees’ time. If the demonstrations at your trade show displays are so complex that they require more than one person to execute properly, you may want to reconsider doing demonstrations unless you can afford to send a few extra people to man your trade show displays in San Antonio. If everyone is engaged in doing the demonstration, your employees could be missing valuable opportunities to interact with other trade show booth visitors who aren’t watching the demo.


A small trade show booth area can also be a drawback if you’re considering demonstrations. In order to demonstrate your product effectively, you’ll need a staging area that has enough space around it for visitors to stay and watch. This can suck up a lot of floor space, leaving you with very little space for other table top displays, banner stands, or a table with company brochures or promotional items. Finally, consider what you’ll do if your demonstrations don’t draw a crowd. Doing a demonstration to a sparse group or just one or two people can send the wrong message.


Creating An Effective Demonstration To Use With Your Trade Show Displays

If you’re still sure that a demonstration will be advantageous at your trade show booth, keep a few helpful tips in mind that will maximize the effectiveness of your trade show displays. If your product is relatively small, set up a few table top displays from Xtreme Xhibits so that you can put an employee at each one for individual presentations tailored to the needs and concerns of specific, potential clients. You can also let visitors hold the product, try it for themselves, and ask questions, making your demonstration more interactive and effective.


You can also have one employee circulate through your trade show displays to answer questions and discover potential customers’ concerns or needs. This way, if visitors are impressed by the demonstrations, they can immediately talk to someone at your trade show booth who can give them information packets or brochures or schedule an appointment for them.


Innovative trade show displays from Xtreme Xhibits that include a demonstration are often the most popular trade show booths in San Antonio. If you’re considering adding this effective element to your booth with table top displays, be sure you also include sufficiently trained, additional staff so that all of your trade show displays are shown to their best advantage.

Matching Your Trade Show Stands To The Type Of Convention

Not all conventions are created equal. There are three distinct types of conventions that you might attend, and the type of trade show exhibits that will be most effective are different at every one of them. Although you shouldn’t shy away from a convention simply because your current trade show stands are not perfectly suited, understanding the differences will help you make all practical adjustments to have the best chance of success.


Convention Type #1: Events Catering To The Industry

These are the toughest type of convention for trade show exhibits designers because industry experts are almost always the most demanding. Trade show booths for this kind of convention need to offer copious information. Remember, industry events are not about selling. Your trade show stands should not be full of merchandise, because you simply won’t be able to move it. The goal of trade show stands at this kind of event is to present your efforts to your fellow industry experts, and to see their efforts in return. Don’t expect much in the way of sales.


Convention Type #2: Events Catering To Customers

This kind of convention is the exact opposite of an industry-targeted event. Here, the general public is not just allowed to attend, they’re encouraged to come in. You’re free to make your trade show exhibits much more promotional at this kind of event, and you should keep some product on hand to sell during the convention. Expect to see consumers with little or no knowledge of your product, and expect them to be looking to purchase. Make sure that your trade show stands are inviting, or you risk losing out on business.


Convention Type #3: Events That Cater To The Industry And Consumers

Designing trade show stands for this kind of event requires a balance between promotional sales and informative industry notices. It’s best to choose a focus on either consumers or industry. Most people will choose consumers simply because they offer the best chance of turning a profit, and thus help offset the cost of your rented trade show booths space. However, appealing to industry is very valuable in the long term. Make sure to spend some time looking around; don’t forget that you’ll be getting a chance to observe competitors here just as you would at an industry-only show.


Common Types Of Industry-Specific Conventions

In addition to these broad categories, there are some industries known for particular types of conventions. They’re very characteristic, and knowing about them in advance can help you plan for them more effectively.

Automotive Showcases: these are consumer-focused, but without a lot of purchasing. It’s primarily a venue for automakers to communicate with their customers.

Home and Garden Shows: There are many businesses that can find good clientele at these highly customer-driven shows. While people may not go there seeking a contractor immediately, your business can build its reputation directly with consumers while showcasing itself within the industry.

Technology Shows: If you specialize in gadgets, this kind of show is for you. These shows can be consumer focused or industry focused depending on the event, but they’re always a fun place to show off the latest technology.

Understanding what kind of convention you’re likely to attend can help you plan your trade show booths to maximize your audience. However, if your company doesn’t presently have the budget to create new trade show stands for every new event, don’t worry – being there matters a lot more than having the most ideal booth for that particular occasion.