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Evaluating Your Trade Show Displays

By December 28, 2017January 27th, 2018Trade Show Displays, Trade Show Marketing

As the year ends, it’s the perfect time to reflect on the past twelve months and evaluate the effectiveness and performance of your trade show marketing strategy. Answering these simple questions about your trades show displays may turn out to not be so simple, but don’t worry. If you run into trouble, you can contact the Xtreme Xhibits team in Austin and San Antonio and they can help you through any part of this evaluation and (if necessary) redesign process.

4 Questions to Ask About Your Exhibit Booth

#1 – Do my trade show displays still accurately reflect the identity and direction of my company?

Business Evaluating Trade Show DisplaysThings change. You launch new products, acquire new business, and even adopt new marketing strategies and branding. Do your trade show materials reflect your company as it actually is? Or do they reflect what it was a year or more ago? If things have changed, make sure your trade show displays change along with them.

#2 – Are event attendees visiting my booths?

Evaluate your attendance at trade shows this past year. Are your numbers dropping? You may think there’s nothing wrong with your booth, but people vote with their feet. Take time for some reflection on what may be causing the decline, and then take more time for some serious discussion on what can be done to reverse the trend. Attracting visitors is what your trade show displays are all about – you can’t fail at this one!

#3 – Is there any excitement around my exhibits?

It’s easy to get stuck in old ways or in old techniques that used to work. But generating excitement and buzz is one of the best ways for your trade show displays to stand out from the crowd. It may be time to consider something new that will really get them talking.

#4 – Are my trade show displays worn out or difficult to use?

Sometimes it’s as simple as a trade show display reaching the end of its lifecycle. Everything ages, especially equipment that’s shipped around the country, set up, taken down, and used over and over again. Although Xtreme Xhibits trade show displays are built to last, they aren’t eternal. If your exhibit is showing frayed material or faded graphics or stained carpet or stiff joints, then you’re not putting your best foot forward with customers. Time to retire that old warhorse and get something new.

Take the time to ask the tough questions about your trade show displays. You’ll thank yourself for it in 2018.