Austin trade show stands Archives - Xtreme Xhibits

How To Turn Heads With Your Austin Trade Show Stand

Austin trade show stand There are so many things companies have to consider in today’s competitive market. One of those things is how to design their trade show exhibit to stand out from the crowd. At events like trade shows and conferences, there are a number of different products and companies vying for the attention of attendees. How does an exhibitor design a display in such a way as to capture the attention of potential customers and intrigue them to find out more about products and services? Below, we will share a few ideas for how to turn heads with your Austin trade show stand.


#1 – Strong Presence


One of the simplest ways to make your Austin trade show stand more noticeable is simply through a strong presence at your event. For example, companies that have the budget and want a presence that cannot be ignored should consider using custom island exhibits. With sizes ranging from 20′ x 20′ to 30′ x 30′, visitors can’t help but be drawn to these exhibits. Perhaps your company does not have the budget or space for an island exhibit. You can make your brand’s presence known in other creative ways. For example, you could create a fleet of banner stands to be placed throughout an event center, exposing potential customers to your brand frequently and effectively.


#2 – Strategic Marketing


In order to make your Austin trade show stand more impactful, it is essential to be intentional about your marketing strategy. This is precisely why understanding your target audience is so important. Researching your target market provides you with valuable insight into how to design your trade show stand to effectively appeal to them. You should know the demographics of your target market, such as age, family structure, ethnicity, and income. It is also best to consider the cultural, social, personal, and psychological factors that influence their behaviors as consumers. All of this knowledge can serve as a valuable filter for your company when designing your Austin trade show stand. Every detail, from graphics to messages, should be strategically designed to best reach your target market.


#3 – Added Value


Adding value for consumers is the third filter for designing your Austin trade show stand. Optimize your exhibiting success by genuinely adding value. How do you add value? There are many ways. One way to add value is to put your best people on the floor to interact with attendees. Capitalize on team members with strong interpersonal skills and a passion for exceeding customer expectations. In a world where customer service is everything, this is one of the most effective ways your company can add value for trade show visitors. There are many more ways to add value at your Austin trade show stand. You can give away promotional products, host product demonstrations, hand out free samples of your product, host games and activities, and much more. The goal is to create a positive experience with your brand that leads to a long-lasting relationship with your customers.


Contact Xtreme Xhibits today to find out more about how to turn heads with your trade show products and services.

Make The Most Of Your Space With Pop Up Displays At Austin Shows

When you’re planning for a trade show, does size matter? What size booth do you need to have an effective presence? For most shows, the smallest space is 10′ by 10′ and this is the amount that two thirds of the exhibitors sign up for. Another 18% select a 10′ by 20′ or 10′ by 30′ space. If you are part of the exhibiting majority, pop up displays at Austin shows will give you a presence. Xtreme Xhibits can offer you the most striking pop-ups in the industry.


Let’s be honest. For a small 10′ by 10′ booth, the most important attention grabber is the backwall that presents your company’s name, message, or compelling images. You may have shelves or a tablet stand attached to the backwall and may include a banner stand, table, or work stand in the area, but generally in a small booth, you endeavor to keep the area uncluttered to display your graphics. Your picture can “speak a thousand words” only if people can see it clearly.


Maximizing A 10′ Space With Pop Up Displays In Austin & Beyond


When you are looking for a display backwall that is attractive, effective, and easy to manage, look no further than the Mirage pop up system from Skyline. It’s only one option in a line of attractive pop up displays in Austin that work well in small spaces. What sets Mirage apart?


  • Durable and stable. The Mirage system offers you a choice of a fiberglass or high tech carbon frame that pops up and locks into place without additional fasteners. The frame is “triangulated” to keep the frame stable even if showroom floors are not even.


  • Eye-catching graphics that stay in place. The graphics adhere to it with magnets set on multiple strips of alternating polarization to make sure that your graphics stay put and are perfectly aligned. This allows you to position graphics at eye level or covering the entire backwall.


  • Roll it in. The system is portable enough to fit into a rolling case that you can conveniently take with you, even to small shows. The contents are light enough that the display is manageable, even for one person. There are two cases available to house your display that are no more than 41 inches high, which means they would easily fit in an SUV or a sedan with a fold-down rear seat.


  • Easy set-up. The Mirage pop up system is easy for one person to set up. With practice, it should only take about 10 minutes to unpack the frame, graphics and panels and lights and put them into place. Even if you send an inexperienced person to handle the show at the last minute, assembly is no problem as set-up directions fit right inside the case for easy access.


  • Expandable. If you display a 20′ exhibit, two Mirage panels connect effortlessly to form a curved, gull wing, or serpentine pattern. The units also coordinate well with other Skyline systems. The units are built to accommodate lights and other attachments to make them functional for your needs.


  • Double duty case. Some Skyline cases are built to do double duty as a piece of booth furniture. By wrapping it with the graphic panel, it blends into the booth and gives you some writing space. Since the case is with you, when the show is over you won’t have to wait for your cases to be brought back from exhibit storage to start dismantling your booth.


When you exhibit in 10′ booth spaces, make the most of your space with attractive pop up displays in Austin – you can’t go wrong with Mirage. Contact Xtreme Xhibits by Skyline today whether you need a pop up or other show services.

San Antonio Tradeshow Displays: Appealing To The Senses With Interactive Elements

It’s difficult to capture the attention of visitors on the trade show floor when you’re competing with hundreds of other trade show displays. If you’re looking for an innovative way to grab and keep the interest of attendees, consider adding a few interactive elements to your booths for Austin trade shows or San Antonio tradeshow displays. Show and booth designers are increasingly using various techniques to apply to all of the senses by using audio, visual and tactile demonstrations and interactive activities that turn visitors into actual participants in San Antonio tradeshow displays.


Appealing To The Senses: Moving Beyond Information

Any time you incorporate a demonstration in booths for Austin trade shows, you’re engaging the reasoning skills of attendees. They can follow the thought process behind the demonstration and understand how the product or service works. But adding other elements that appeal to their sense of hearing, sight or touch adds depth to San Antonio tradeshow displays. If they can not only watch the demo, but touch the product or listen to a comparison, they will be more inclined to linger to learn more. You can then add banner stands in San Antonio with bullet points summing up the advantages offered by your company or direct people to the next station within your San Antonio tradeshow displays or booths for Austin trade shows. Layering your information and using different types of sensory input will underline the unique qualities of your company.


How To Do An Interactive Display

Today’s consumer electronics make it easy to turn San Antonio tradeshow displays into interactive, audience participation showstoppers. You can still use elements such as banner stands in San Antonio or table top displays in booths for Austin trade shows, but you shouldn’t stop there. Instead, use them to add newer technologies. With so many people using Smart Phones, consider adding QR codes to various elements so that visitors can quickly scan and download information about your business. Touch screens that reveal additional information and interactive catalogs, quizzes or guides displayed on several iPads displayed in your San Antonio tradeshow displays or downloadable to their own tablets are also great ways to encourage increased participation by individuals at San Antonio tradeshow displays.


For a more entertaining way to encourage interaction in your San Antonio tradeshow displays, consider installing responsive flooring that is illuminated or that features images as visitors walk on them. You can even create an interactive “trail” leading them to particular stations. Some booths for Austin trade show stands incorporate tactile features that allow individuals to touch your products or taste samples. Even scent can be used to trigger powerful responses. If you’re selling lawnmowers, air fresheners or aromatherapy diffusers that carry the scent of fresh mowed grass are wonderful, subliminal elements that will improve your ROI for a relatively insignificant cost.


Add A Personal Touch To San Antonio Tradeshow Displays

Numerous studies have confirmed that appealing to the emotions as well as the senses can pull visitors more deeply into the story of your products or services. You can use an array of elements to do this. Booths for Austin trade shows might include banner stands or table top displays in San Antonio tradeshow displays to draw visitors in and send them on to each new station as they follow the story you’re telling. Adding sensory elements can make the experience even more effective.


The use of a variety of interactive features when designing San Antonio tradeshow displays is a powerful way to ensure that visitors are fully engaged in what you have to offer.

If your business needs a custom trade show display in the San Antonio or Austin area, contact Xtreme Xhibits today!

Proper Shipping Techniques For Your Trade Show Booth


Shipping your company’s trade show booth from one event to another can be difficult, particularly if you aren’t sure about the details of properly packing and shipping trade show stands. Many inexperienced business men and women have inadvertently made mistakes that cost their companies a considerable amount of money when shipping booth elements. Protect your company’s trade show booth investment by following our simple tips for efficient and secure shipping.


Pay Attention To The Weather

Adverse weather, including rain storms, hail, snow or heat waves can all do serious damage to the various parts of an event stand, so you need to make sure your San Antonio trade show booth is properly protected from the elements when it’s being prepared for shipment and while it is being loaded and unloaded at either end of the shipping route. Ask your shipper if they have the proper materials to shield your trade show booth pieces from the elements throughout the shipping process and when they are unloading your trade show stands at your destination.


Stick To The Schedule And Stay Focused When Shipping Your Trade Show Booth

Properly installing your trade show booth is crucial to presenting a professional image at any event or conference, so you need to make sure your shipment will arrive early enough to give you ample time for proper set up. One way to ensure your shipment will be on time is to use a GPS tracking system through your shipper in order to locate your trade show stands if they don’t arrive when you are expecting them. By tracking your San Antonio trade show booth with a GPS, you can be more precise with scheduling your set up. Some GPS systems allow you to check the status of your shipment anywhere along its route via your smartphone or laptop, making it simple to confirm when it will arrive even if you’re busy on the trade show floor.


Shipping Trade Show Stands Inexpensively

To some extent, you can control the cost of shipping your trade show booth if you plan ahead. Contacting a local delivery firm that regularly transports trade show stands in San Antonio can mean a lower individual cost for you since they’re already headed to that location. You can also transport your trade show stands using your own company truck or transport vehicle if you have a reliable delivery crew, but weigh the cost savings against the potential for problems. In many cases, it’s worth paying a bit more money to have a professional shipper or your trade show booth company package and ship your trade show stands and banners. Because they have more experience, they will be more efficient, saving you time and money. If you need a quote for shipping the trade show booth you ordered from us, feel free to give us a call to discuss your needs. Our professional transport team can safely deliver San Antonio trade show stands to almost anywhere.


Go With An Experienced Shipper

The more shipping experience a company has, the less likely it is that your trade show booth will damaged, lost or late to the destination venue. Professional delivery specialists understand the delicacy of trade show stands and will prepare each piece properly for shipment to prevent damage from shifting, dropping or mishandling by others along the way. Knowing how much packing to use and what kind of packing is appropriate are essential, so be sure to ask a few questions before committing to a particular delivery service for your trade show booth. At Xtreme Xhibits, we’ve been shipping trade show booths securely for years.


By carefully selecting the most effective and safe method of shipping your San Antonio trade show booth, you’ll minimize the opportunities for problems such as late delivery or the arrival of damaged trade show stands. The money you’ll save in the long run will definitely be worth the investment.

Common Storage Mistakes With Table Top Displays And Banner Stands


If you’ve invested some of your marketing budget in banner stands and table top displays in San Antonio, you know how important it is to protect them properly so that they’ll still be vibrant and professional looking the next time you use them. Unfortunately, some people make storage mistakes that can result in damage that can shorten the life of your banner stands and ruin the effectiveness of your table top displays.


Foregoing Professional Storage

Most event venues and trade show display companies offer professional storage for banner stands and table top displays between events.  At conferences and trade shows, this option protects you against possible loss or theft of your display elements. In most cases, a set storage fee is quoted and remains in place throughout the event, including during tear down and packing after the event is over. Although it may be tempting to simply store your trade show display at the hotel where you’ll be staying or stash it in your vehicle, this isn’t a good idea. For one thing, your pieces could easily be shuffled aside when space is needed, and anyone could steal or accidentally damage them. Although it may cost a bit more to have us professionally store your table top displays and banner stands, Austin businesses will tell you that your display will be carefully stored and shielded from harm at all times.


Skipping Security Measures

Properly storing your table top displays is just the beginning at most event venues. Remember, proper storage protects items from damage, but proper security protects you from theft or loss of expensive and essential trade show pieces. If there is professional security available, take advantage of the chance to have your trade show booth area guarded during off hours. If a security guard isn’t an option, invest in an inexpensive alarm system to discourage would-be thieves or vandals.


Insufficiently Insuring Your Trade Show Displays

Your company is responsible for adequately insuring your table top displays and banner stands. San Antonio event venues aren’t responsible for anything lost, damaged or stolen when you participate in a trade show. If an accident occurs or there is a breach of security and your display is stolen, proper insurance can help you recoup your losses. It would be a shame to lose professionally crafted banner stands or table top displays and not have the funds to replace them. Ask your business insurer about adding a rider to your business policy that will cover the cost of repair or replacement of banner stands, table top displays and trade show booths.


Neglecting The Environmental Conditions

The least expensive storage option isn’t always the best choice for storing banner stands and table top displays. If you store your display in a storage facility that isn’t air conditioned, temperatures can soar to the triple digits. Extremely high temperatures can do serious damage to recycled or natural materials used in many banner stands. Vulnerable materials such as certain plastics or delicate fabrics can quickly deteriorate if temperatures fluctuate between too hot and too cold while your table top displays are sitting in storage between events. Spend the extra money for a climate controlled storage unit if you’ll be storing your trade show display banner stands and table top displays in Austin for long stretches of time.


Assuming Your Table Top Displays Will Be Ready To Show

Assuming your banner stands or other display elements will come out of storage in perfect condition and ready to show can be a serious mistake. Always take the time to check every element carefully, looking for snags, tears, bent frames, or other damage. The storage area might have sustained flood damage, high temperatures or other disasters that you’re unaware of. Before setting up your banner stands and table top displays, inspect every inch of them for problems. It’s best to do this before leaving the storage facility in case you need to fill out a claim form. If you discover unexpected damage that renders your banner stands or table top displays unusable, contact us as soon as possible so we can help you put together a replacement or rental unit as soon as possible in order to minimize your loss.


If you take the time to properly store your table top displays and banner stands in San Antonio and avoid the common mistakes outlined above, you can ensure your trade show display is always in top condition and ready to represent your company properly.

Mounting A Successful Trade Show Installation In Austin


Businesses mounting a trade show installation in Austin, Texas generally have two choices when it comes to setting up their trade show stand or booth. They can hire a professional installation crew to set up their trade show installation or they can opt to do the set up and tear down themselves. One option can save you time better spent elsewhere, while the other can save you money. Both are valid choices depending on your company’s needs, knowledge, budget and time.


The Set-Up Costs Of A Trade Show Installation

here are a variety of expenditures involved in organizing, designing and setting up a trade show installation, including the cost of one or more trade show stands and any accessories you’ll need. There is also the price of set up and tear down, which is usually a pre-determined price that is agreed upon before any actual work is done. Using a team of Austin installation professionals is one way to control costs, as they are proficient at all aspects of the job and can quickly and efficiently take care of everything from assembling your trade show stand to packing up your installation after the event is over. If you’re considering this option, we’ll be glad to give you a quote on professional installation and dismantle.


We’re proud to not only offer outstanding design and manufacture of Austin trade show installations, we’re also available to do the set up and tear down of your trade show stand and other event elements from banner stands to flooring. Because we’re already familiar with the design, materials and lay-out of your trade show installation, we can quickly assemble and disassemble your entire display in the fastest time possible without compromising on the quality or safety of the installation.


If you decide not to out-source the assembly of your trade show installation, take the style and size of your trade show stand into consideration when estimating the set up time needed by your employees. If you’re using simple pop-up displays this may be a good option, but if your staff isn’t experienced at booth assembly or your trade show installation is complex, you may want to reconsider the time and effort involved and go with a professional team. If you are sure your employees can do the job proficiently, make sure you allow them some extra time and give them clear, precise instructions in order to minimize glitches.


Do-It-Yourself Requires Preparation

If your company has decided to handle the assembly and disassembly of your trade show installation internally, you’ll want to prepare a detailed checklist of what you need to do in order for things to run smoothly. Get copies of the floor plan and your individual booth layout prior to arriving at the venue and make sure all measurements are clearly marked, including the width, depth and height of your available space. Determine how you’ll get the actual exhibit pieces to the venue safely and when you’ll need them delivered. Double check for obstacles such as narrow stairwells, escalators, or elevators. Determine what tools you’ll need to help you with assembly and make sure those tools will be available the day of the event. Finally, double check everything one last time before starting the set-up of your trade show installation.


Experienced installation and dismantle crews usually appoint a team leader who will be responsible for the set up and tear down. This person will give other members of the crew individual instructions and organize their efforts. He can also answer any questions that arise in order to ensure a seamless Austin trade show installation with little or no stress.

How Banner Stands In Austin Can Help Add Impact And Flair To Your Trade Show Booths

Business owners and managers of large corporations and small companies alike know that using professional, eye-catching and informative trade show booths in Austin is an easy way to make an impact at conventions. A trade show display in Austin can be extremely portable or require professional assistance with the installation. No matter what type of trade show display in Austin you’ve chosen to use, you’ll be able to engage current and prospective clients, as well as show them why your company is the best choice to fill their need.


Banner Stands In Austin: Consider These A Must Have

Most trade show booths in Austin can stand alone, but adding something like banner stands in Austin just enhances the overall look and experience. Banner stands in Austin come in a variety of models, so it’s important to understand the differences between each type. Understanding the basic terminology and the differences in designs and features can help decide between the different types of banner stands in Austin.

X Design: X design banner stands in Austin have an X shaped frame. The graphic clips onto the frame and is held tightly on all four sides.

Retractable Design: These banner stands in Austin can also be called a ‘roll-up’ banner stand. These are a little like window shades, and they roll up quickly and easily. These types of banner stands in Austin come in a variety of sizes and display options. Because they are extremely portable, this type is a popular choice for companies around the world. It’s possible to find retractable stands with interlocking, retractable frames so that companies can connect multiple units to further the promotional message’s impact.

L Design: These banner stands in Austin have an L shaped frame that showcases the final marketing displays.

Pole Tension Designs: These banner stands in Austin come with a stand that uses tension and pressure to adjust to different heights. Because it’s easy to adjust the height, graphics can be changed to ensure a customized message for each venue.

Scrolling Options: Some models have ceiling and floor mount designs that can convey messages, images and graphics. Users can chose to use different heights to make sure that the impact can be customized for each different marketing event.


Choose A Reputable Company For Graphics For Your Trade Show Booths In Austin

The options for your banner stands in Austin are limitless. If you’re interested in doing more than just the same old boring design, consider teaming up with a company that can provide you with some ideas. These professionals can help you determine if you should use dual sided imaging, a simple retractable banner stand or interchangeable components.

When choosing a company to work with, make sure to use one that can create a visually stunning final product, but also work tirelessly to ensure you receive the product you’re expecting. You want to make sure you’re receiving a finished product that maintains your brand’s image and directly complements your overall trade show booths in Austin.

Portable Exhibits On A Budget: Getting More While Spending Less

In an ideal world, every company would have the best professional designers creating customized portable displays on an unlimited budget. In the real world, your company has constraints that need to be considered. No matter how tight your budget may be, you can still use banner stands and other portable displays to create a strong, mobile exhibit – you just need to think a little outside the box.


An Inexpensive Temporary Option: Rent Portable Exhibits

If your company doesn’t plan to use the portable displays often, you can feel free to rent them rather than buying. Rental portable exhibits have a lot more customizability options today than ever before, making them a great choice for any business. Today’s convention attendees can’t tell rented banner stands from purchases because of the advanced customizability and seamless integration. Renting portable displays becomes even more cost effective when you focus on reusable graphics, which can be recycled on other banner stands and portable exhibits in years to come.

Renting is also useful for individual situations even if your company normally maintains one or more portable exhibits. For example, you might want to test out a new design or take a risk before deciding to ultimately purchase or not. Alternatively, you might want a presence at two conventions happening over the same time period. Renting banner stands for one and showing your usual portable exhibits at the other is a great way to be strong at both.


Banner Stands Are The Ultimate Budget-Friendly Option

Banner stands are an economical and yet highly dynamic addition to your convention presence. They are quite cost effective for several reasons. First, their initial purchase price is low, allowing you to buy as many as needed without rising costs. Secondly, they are very adaptable. The same banner stand’s base can be re-used with different graphics, cutting down on your costs if you want to change the theme. Banner stands can be placed alone, but they can also be lined up to create one continuous image. In addition, after the convention is over, banner stands can often have a use back in the office, especially in a lobby or conference room.

Although banner stands are inexpensive, you should be wary of prices that seem too good to be true. Banner stands still require a minimum level of quality in order to be a good investment. Shop around and take time to find the best option for your needs.


Table Top Displays Can Be Cost Effective

 Table top portable displays are also inexpensive and portable exhibits, although a single table top unit will typically cost more than single banner stands. Their biggest advantage is that they have a lot of variety while being tremendously easy to set up. These portable displays are typically ready to go in less than 10 minutes, and they look very professional and polished. There are also many different options to choose from, including small banner stands and pop up portable displays. Because they sit atop a table, they provide natural space for small items like business cards or brochures to be displayed.


Can You Save By Updating Your Current Portable Displays?

In some cases, you don’t need to buy a new unit at all – your old one simply needs a facelift to get it back to optimal functioning. This isn’t something you should try to do alone, as it may require making some changes to your current portable exhibits. Find a company that has done a lot of portable displays in the past, and that understands your budget needs.

Just because your budget is tight doesn’t mean you have to settle on subpar portable displays. These money-saving tips will help you get a great result, even on a shoestring budget.

What You Need To Know About Promoting Your Trade Show Exhibit With Social Marketing

Today’s top marketing agencies are turning toward social media and social marketing as the next stage in marketing and branding. It’s no surprise; after all, millions of people visit Facebook and check Twitter every day. Social media reaches into every corner of our lives, even beyond our computers onto mobile phones. Even though marketing companies jump on social media, many trade show exhibit designers have been a bit slower with their adoption. If your company has not used social media to boost your trade show booths, you could be missing out on hundreds or thousands of new attendees and potential leads.


Blogs Help Boost Your Company And Your Trade Show Booths

Blogs are one of the easiest elements of social marketing for a company to implement. Creating a blog is as simple as creating a page on your website that is set up for frequent updates. From this page, you can easily stay connected with a large consumer base, helping them feel strong ties to your company. Blogs work particularly well for any company that produces Internet or computer products, or deals primarily with high-tech customers.

Once your blog is established, it becomes an amazing tool for promoting your trade show exhibit. It will instantly tell your regular readers about your trade show booths, but it also gives them a link they can send to any friends who might want to attend. One of the greatest strengths of good social media is that it can easily spread far beyond the initial exposed group with zero additional effort. That means more people visiting your trade show exhibit – and that’s always a good thing!


You Can Connect Via Facebook And Twitter At Your Trade Show Exhibit

Most companies think that it is prohibitively difficult to get new visitors hooked up on Facebook and Twitter at the trade show exhibit. In fact, it’s not hard at all. Most people who rely heavily on Facebook and Twitter are likely to have some kind of phone or mobile tablet PC which can connect to those services remotely. All you need to do is provide your Facebook and Twitter information at your trade show booths, and point out that you’re available through social networking. Your interested visitors will do the rest.


Social Marketing Is Best Set Up Well Before The Convention

Connecting your social marketing with your trade show exhibit is pretty easy. What’s more difficult is navigating social marketing without experience in the field. Because social marketing is such a cutting edge marketing technology, it’s really wise to seek the advice of an expert, and seek that advice early. Social media has many quirks that an expert will easily help you work out. At a bare minimum, however, you should have a Facebook page, a blog, and a Twitter feed ready to go several weeks in advance. For best results, set them up months or even years in advance so they can get a substantial following.

Using social media to your advantage can put you ahead of the other trade show booths at your convention, and ahead of the other companies in your industry. Combine these two advantages, and it’s no surprise that social media is such a powerful tool for promotion. With these tips, you’re ready to use its power for your own success.

Matching Your Trade Show Stands To The Type Of Convention

Not all conventions are created equal. There are three distinct types of conventions that you might attend, and the type of trade show exhibits that will be most effective are different at every one of them. Although you shouldn’t shy away from a convention simply because your current trade show stands are not perfectly suited, understanding the differences will help you make all practical adjustments to have the best chance of success.


Convention Type #1: Events Catering To The Industry

These are the toughest type of convention for trade show exhibits designers because industry experts are almost always the most demanding. Trade show booths for this kind of convention need to offer copious information. Remember, industry events are not about selling. Your trade show stands should not be full of merchandise, because you simply won’t be able to move it. The goal of trade show stands at this kind of event is to present your efforts to your fellow industry experts, and to see their efforts in return. Don’t expect much in the way of sales.


Convention Type #2: Events Catering To Customers

This kind of convention is the exact opposite of an industry-targeted event. Here, the general public is not just allowed to attend, they’re encouraged to come in. You’re free to make your trade show exhibits much more promotional at this kind of event, and you should keep some product on hand to sell during the convention. Expect to see consumers with little or no knowledge of your product, and expect them to be looking to purchase. Make sure that your trade show stands are inviting, or you risk losing out on business.


Convention Type #3: Events That Cater To The Industry And Consumers

Designing trade show stands for this kind of event requires a balance between promotional sales and informative industry notices. It’s best to choose a focus on either consumers or industry. Most people will choose consumers simply because they offer the best chance of turning a profit, and thus help offset the cost of your rented trade show booths space. However, appealing to industry is very valuable in the long term. Make sure to spend some time looking around; don’t forget that you’ll be getting a chance to observe competitors here just as you would at an industry-only show.


Common Types Of Industry-Specific Conventions

In addition to these broad categories, there are some industries known for particular types of conventions. They’re very characteristic, and knowing about them in advance can help you plan for them more effectively.

Automotive Showcases: these are consumer-focused, but without a lot of purchasing. It’s primarily a venue for automakers to communicate with their customers.

Home and Garden Shows: There are many businesses that can find good clientele at these highly customer-driven shows. While people may not go there seeking a contractor immediately, your business can build its reputation directly with consumers while showcasing itself within the industry.

Technology Shows: If you specialize in gadgets, this kind of show is for you. These shows can be consumer focused or industry focused depending on the event, but they’re always a fun place to show off the latest technology.

Understanding what kind of convention you’re likely to attend can help you plan your trade show booths to maximize your audience. However, if your company doesn’t presently have the budget to create new trade show stands for every new event, don’t worry – being there matters a lot more than having the most ideal booth for that particular occasion.