When looking at your Austin trade show booth, it’s easy to get caught up in the glitz of splashy graphics, or the cool architecture of a new modular display. As important as those factors are, there are four keys that are easy to overlook. Let’s take a closer look at what really makes your booth a success.

TRADE SHOW BOOTH KEY #1: INDIVIDUALITY

Don’t fall for the latest fad that just ends up making you look like everyone else. After all, your job at the trade show is to stand out from your competitors. Give people a reason to remember you as the unique company you are. Head-turning colors? Eye-catching props? Get creative and open-minded, and partner with folks who know what they’re doing. Your exhibit – and your success – depends on it.

TRADE SHOW BOOTH KEY #2: LIGHTING

The overhead fluorescent lighting in most exhibit halls might be the most unflattering lighting ever invented. So shake things up with lighting choices. Use lighting in different colors or different intensities to highlight areas of your trade show booth. Often lighting is a relatively inexpensive investment that makes a huge difference, so it’s worth exploring. Get dramatic, get bright, and get noticed.

TRADE SHOW BOOTH KEY #3: CONSISTENCY

Meanwhile, your messaging across all platforms must be consistent. If your booth looks great but your accompanying marketing materials are sub-par or look like they are from a different company, you might be in trouble. Make sure you pay attention to every area of your trade show marketing. Every element should work cohesively together to sell your brand and your message. Create a unified theme that will make it impossible for your customers forget you.

TRADE SHOW BOOTH KEY #4: FLOORING

Finally, look down and see what’s under your feet. The floor is often an afterthought, but it can be effective in differentiating your booth from your competitors. Use flooring to define sections of your display, or just to create a comfortable space for conversation. Attention to the details like that will set you apart.

When you’re prepping for your next event, consider these four keys for trade show booth success. And if you’re not sure how you stack up, talk to us and we’ll help you walk through it.