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Trade show display San Antonio Archives - Xtreme Xhibits

5 Ways To Make A Successful Trade Show Display In San Antonio

trade show display San Antonio There are several different paths you can take when you are designing a trade show display in San Antonio. So how do you know the right steps to take? The exhibiting professionals at Xtreme Xhibits share five practical ways to create a successful display.

 

  1. Define The Customer You Want To Serve

Creating a successful trade show display must begin with identifying the customer you are trying to serve. Are you targeting trendy women in their 30s? Are you targeting college age students? Whoever your target market is, your first step is always to define it and make sure your team is on the same page as to who you are trying to reach.

 

  1. Invite Your Target Customers To Join The Conversation

Once you have identified who your target customers are, the next step is to invite them in to the conversation. There is no better way to find out what your target consumers are looking for than simply asking them. Maybe this entails going to a college campus and asking people to answer a few questions. Maybe it entails like inviting individuals in your target market to participate in a focus group. These are just a couple of ways you can gain insight from your target market as you design your trade show display.

 

  1. Figure Out How To Distinguish Your Trade Show Display

Now that you have a solid understanding of your target customers and what they are looking for, your next objective is to figure out how you can make your trade show display different from everyone else. When an event attendee is walking through a room of several exhibitors, what will make them stop and visit your booth? Is it an activity? Is it a creative giveaway? Whichever method you choose, the important part is figuring out how to make your trade show display stand out from the crowd in such a way that attendees are drawn to it.

 

  1. Train Your Staffers On How To Interact With Attendees

Your display design and messaging are important, but do not forget about a key component of exhibiting success: your booth staffers. Your staffers truly have the ability to make or break an attendee’s experience. Therefore, it is extremely important to train your employees, so they know the right way to approach visitors and engage in meaningful conversations that will ideally lead to a sale.

 

  1. Set Exhibiting Goals

If you want to enhance your exhibiting ROI, then it is imperative that you set goals. Goal setting is a way to clearly define success for your team. At how many trade shows do you wish to exhibit per year? How many sales do you hope will result from each show? You must take some time to sit down and come up with practical, measurable goals. These goals will help keep you and your team focused on what is important.

 

Contact us at Xtreme Xhibits for help designing or enhancing your trade show display in San Antonio. We also offer a wide range of helpful trade show services.

3 Time Saving Tips For Your Trade Show Stand In San Antonio

austin tx trade show exhibitsTime is of the essence. And sometimes it flat out feels like life is a race against the clock. This is exactly why people are so attracted to products and services that save us time. Our time is extremely valuable, therefore we want to do things as quickly and efficiently as possible. When it comes to exhibiting, time really is of the essence. In this review, exhibiting experts from Xtreme Xhibits share three time saving tips for your trade show stand in San Antonio.

 

#1 – If you install your exhibit yourself, choose trade show products that can be set up easily.

Many exhibitors choose to install their own trade show stand in San Antonio. If that is the case for your company, the best time saving practice is to use trade show products that are designed to be convenient. Xtreme Xhibits offers a wide range of trade show products that are incredibly easy to set up. There is even a line of air-powered products that inflate in just a few minutes with the press of a button.

 

Xtreme Xhibits’ portable displays, including banner stands and table top displays, can be set up quickly without the use of any special tools. This makes the set up process as easy and fast as possible for your trade show stand in San Antonio. Even the inline exhibits are user-friendly, requiring minimal tools to set up. Easy and quick installation means that your team will have more time to focus on preparing for the show.

 

#2 – If you use custom island exhibits, hire an installation and dismantling team that can get the job done quickly and correctly.

If your company uses island exhibits, setting up and tearing down yourself isn’t an option (nor do you want it to be). These exhibits are best left to the professionals. That being said, it is important that you choose an installation and dismantling crew that you can trust. Xtreme Xhibits offers superb installation and dismantling. They are experienced and efficient, meaning they will be able to complete the set up and tear down process quickly. This allows your team to arrive at an event to an exhibit that has already been set up and is ready for action.

 

#3 – Take advantage of technology when both gathering and following up with sales leads.

The third way to save time at your trade show stand in San Antonio is by having a quick and efficient method to gather sales leads. There are many programs and apps available to help you do just that. The ideal scenario is that you can scan an attendee’s badge with your phone or device to automatically receive their contact information. Not only will this save you the time it would take to manually enter all of the information, but it will also allow you to follow up with sales leads quickly after the show.

 

Contact Xtreme Xhibits today to find out more about how our products and services can help you save time at your trade show stand in San Antonio.

Xtreme Xhibits: Helping Your Trade Show Display In San Antonio Achieve Optimal Marketing ROI

Marketing Trade Show BoothHere at Xtreme Xhibits, we firmly believe that live marketing events can play a major role in every business’ overall promotional mix. We know that when we create a trade show display in San Antonio for one of our clients, we are helping them achieve far more than simply expanding their brand’s exposure; we are also providing them with invaluable resources that help establish their organization as a legitimate force in their industry. Our state of the art trade show display options can also play a critical hand in helping our partners broaden their affiliation network as well as provide a forum for live product demonstration and social media engagements.

Successfully Designing Your Trade Show Display In San Antonio

Yes, there are ample opportunities to reap unparalleled promotional benefits at any given live encounter engagement. However, at Xtreme Xhibits we understand that exhibiting just any trade show display in San Antonio is not enough to maximize return on investment. Our team of creative specialists recognizes that truly capitalizing on a live engagement requires a strategically outlined, innovative, informative and compelling trade show display.

What’s the first step in creating a trade show display in San Antonio to dominate live functions and events? Partnering with Xtreme Xhibits. As part of the internationally renowned Skyline network, Xtreme Xhibits offers clients access to a superlative team of design experts with the training, skills and experience needed to bring your live marketing approach to the next level. While many firms may claim to be “industry leaders,” Xtreme Xhibits truly has an established reputation as the go-to resource for clients seeking a cutting-edge trade show display in San Antonio.

Working With Xtreme Xhibits For Your Trade Show Display In San Antonio

When teaming with Xtreme Xhibits to design your trade show display in San Antonio, we will work closely with you throughout the process to understand not only what your business does, but what your company’s biggest goals are with its live marketing campaign. Our staff of creative minds will work with your team to answer important questions such as:

  • What are your specific objectives at every event?
  • How important are live product demonstrations?
  • What type of atmosphere do you want your visitors to enjoy inside your booth?
  • What best captures the essence of your business brand?
  • What is the standard floor plan at the events you’ll be attending?
  • Will your team be giving out handouts during each function?
  • Will you be conducting client meetings within your booth?
  • How important is technology (flat screens, moving parts, etc.)?

Answering these questions (and more!) will help us gain a firm focus on exactly what type of results you’re hoping for with your trade show display in San Antonio. Once we’ve strategically outlined your company’s specific live marketing objectives, we will work hard to bring your promotional vision to life.

Want to hear more about Xtreme Xhibits’ innovative trade show displays in San Antonio? Contact us today.

Xtreme Xhibits Tips For Growing Your Business With Trade Show Displays

Trade show booths can be much more than just a temporary venue to sell your merchandise. When designed properly, they become a powerful tool that you can use to build your brand in a short period of time. In addition, trade show displays give you a platform for meeting others in your industry and building valuable connections that can enhance both of your enterprises.

The problem is, if you don’t know what you’re doing, trade show exhibits can fall flat and miss out on a lot of their potential. You need detailed, effective planning to create targeted results for your business. Tips from our experts will help you accomplish that goal, regardless of your previous experience with trade show booths.

 

First Steps Toward Trade Show Displays

Before you ever give a single thought to your actual trade show exhibits, you need to research the show you’ll be attending. You should be able to get statistics and reports from previous events. Examine them thoroughly before the design process begins. If at all possible, attend the event yourself or talk to someone who attended the previous convention.

Once you’ve done this research, you are ready to start designing. Decide where you want your promotional focus to be, and don’t stretch yourself too thin. Make sure that you have a comprehensive strategy to drive traffic to your trade show booths. You should have the complete marketing and PR strategy worked out ahead of time, and everything should be ready. In addition, make sure you’ve got a strong staff team ready to impress visitors.

 

Find Someone To Split The Expenses

Many businesses make the mistake of thinking that every vendor setting up their trade show displays at the same show is a competitor. While some are no doubt direct competitors, you can save a lot of money and hassle if you seek out and befriend those who might be beneficial to future endeavors. You may even be able to split some of the more burdensome logistical costs with complementary companies.

 

Conventions Don’t End At Your Trade Show Booths

One of the most important things to do is actually step outside your trade show displays and go visit others. As a leader within your company, your ideas can grow your business just as much as your hard work. Rely on your staff to keep the booth running as you look around at your competitors and others in the field whose work might impact yours. Don’t be afraid to ask questions and dig deeply into what others have to offer.

 

For Every Giveaway, Get A Name

The final stage of your trade show exhibits design should be a giveaway of some form. Many marketers make the mistake of giving away trinkets like pens and key chains without asking for anything in return. These items are useful because they give your contact information, but it’s always better to get contact information from your potential customers as well. Trade show exhibits provide an excellent opportunity to reach out to new leads – make sure you have the information you need to take advantage of that.

These tips will help you grow your business at any event. Remember, look beyond the obvious sales opportunity. Short-term sales are valuable, but trade show booths can help long-term growth as well.

What You Need To Know About Promoting Your Trade Show Exhibit With Social Marketing

Today’s top marketing agencies are turning toward social media and social marketing as the next stage in marketing and branding. It’s no surprise; after all, millions of people visit Facebook and check Twitter every day. Social media reaches into every corner of our lives, even beyond our computers onto mobile phones. Even though marketing companies jump on social media, many trade show exhibit designers have been a bit slower with their adoption. If your company has not used social media to boost your trade show booths, you could be missing out on hundreds or thousands of new attendees and potential leads.

 

Blogs Help Boost Your Company And Your Trade Show Booths

Blogs are one of the easiest elements of social marketing for a company to implement. Creating a blog is as simple as creating a page on your website that is set up for frequent updates. From this page, you can easily stay connected with a large consumer base, helping them feel strong ties to your company. Blogs work particularly well for any company that produces Internet or computer products, or deals primarily with high-tech customers.

Once your blog is established, it becomes an amazing tool for promoting your trade show exhibit. It will instantly tell your regular readers about your trade show booths, but it also gives them a link they can send to any friends who might want to attend. One of the greatest strengths of good social media is that it can easily spread far beyond the initial exposed group with zero additional effort. That means more people visiting your trade show exhibit – and that’s always a good thing!

 

You Can Connect Via Facebook And Twitter At Your Trade Show Exhibit

Most companies think that it is prohibitively difficult to get new visitors hooked up on Facebook and Twitter at the trade show exhibit. In fact, it’s not hard at all. Most people who rely heavily on Facebook and Twitter are likely to have some kind of phone or mobile tablet PC which can connect to those services remotely. All you need to do is provide your Facebook and Twitter information at your trade show booths, and point out that you’re available through social networking. Your interested visitors will do the rest.

 

Social Marketing Is Best Set Up Well Before The Convention

Connecting your social marketing with your trade show exhibit is pretty easy. What’s more difficult is navigating social marketing without experience in the field. Because social marketing is such a cutting edge marketing technology, it’s really wise to seek the advice of an expert, and seek that advice early. Social media has many quirks that an expert will easily help you work out. At a bare minimum, however, you should have a Facebook page, a blog, and a Twitter feed ready to go several weeks in advance. For best results, set them up months or even years in advance so they can get a substantial following.

Using social media to your advantage can put you ahead of the other trade show booths at your convention, and ahead of the other companies in your industry. Combine these two advantages, and it’s no surprise that social media is such a powerful tool for promotion. With these tips, you’re ready to use its power for your own success.

Why Traffic Flow Matters At Displays For Trade Shows

All good trade show booths are designed to catch the eye of visitors and educate them about the products inside, but the best trade show exhibits are designed with an additional goal in mind: achieving a good flow of traffic. Traffic flow can be an easy thing to overlook, but it is a vital element. Traffic flow ensures that people feel comfortable entering displays for trade shows. It ensures that staffers at trade show booths can reach visitors and communicate the company message and keeps visitors from being lost in the shuffle. While it may seem overwhelming to tackle problems with the flow of pre-existing trade show exhibits, the task is less difficult than you’d think. All it takes for new and old trade show booths alike is a little bit of planning.

Your Displays For Trade Shows Can Become Traffic Friendly

If you have already designed and manufactured your trade show booths without an eye for traffic, don’t worry: it’s almost certainly not too late to ensure that you get the right flow. Even if your displays for trade shows are not modular, you can still adapt them with a few simple changes. Flow happens in the middle of the displays for trade shows; the edges of your unit act as a boundary for visitors, but do not typically act as an impediment to traffic flow. The only things that do impact it are mobile, rather than pre-determined elements attached to the trade show booths. For example, you might have chosen to place a table or chairs in the middle. They might presently be impeding the traffic flow in your trade show exhibits, but they are an easy thing to move.

The Solution For Good Trade Show Booths Isn’t Always More Empty Space

In a theoretical world, you would be able to fill every inch of available space inside displays for trade shows. People would be willing to cram themselves in as tightly as possible, and no one would ever be bothered by it. In the real world, there is a certain amount of personal space that will remain between individuals no matter how tightly packed the crowd may be. The key to good space planning is to maximize the useable space and minimize the awkward areas that stop people from experiencing everything your displays for trade shows can offer.

One of the best ways to achieve this is to structure your trade show booths around a “guided tour”. This tour would have a defined starting point and an endpoint, and tell the story of your product or service along the way. It helps guide the flow of traffic while also ensuring that your staff has an opportunity to speak with virtually everyone who comes through your trade show exhibits.

Create Traffic Maps For Trade Show Exhibits

Whenever you are examining flow, by far the best way to conceptualize it is with a scale model of your trade show booths. This model should account for things like personal space, and allow you to move individuals around as well as moving features of your displays for trade shows around the space. Planning things out on paper beforehand will help you ensure that there are no mistakes, while also ensuring that you get the results you’re hoping for at your trade show booths.