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October 2016

Uniquely Designed Banner Stands Stop Visitors In Their Tracks

Uniquely Designed Banner Stands Stop Visitors In Their Tracks

Uniquely Designed Banner StandsWhether you’re using them in your own offices or storefront, or as part of your trade show display, uniquely designed banner stands can make visitors slow down and take in your message, and leave with a favorable and memorable impression. There are many ways to design banner stands, for a wide variety of uses: Getting people to share a message on social media, announcing a new product or service, or creating a visual connection between your visual branding and an image that induces positive feelings and confidence in your products. Even as you set out to design something creative and different, it’s important to maintain the integrity of your visual branding by sticking to key elements in your branding package, most notably colors and fonts. You can vary the colors around your logo and slogan, for example, but those foundational elements should always be in their “official” colors and fonts.

•    Groupings – One way to make a big impact with a group of banner stands is to create a design that runs across a series of banners, like a triptych. Every banner in the grouping should include your company name and logo, but you can play with the arrangement of other elements, for example, splitting one large image between banners, or using related images on each banner.

•    Special Effects – Use some photographic tricks to create banners that stand out from the crowd. Photographs shot with a shallow depth-of-field (DOF) tend to give the impression of a three dimensional image by tricking the viewer’s eye. Another attention-grabbing effect is selective color, in which only certain elements of the image are in color. On a banner, your logo should be in full color, the rest of the image could be in black-and-white, or a tonal scale of another color that complements your branding colors. For example, if your logo is bright yellow, you could use a black and white photo with selective color in blue, or use an image done completely in shades of blue (instead of black, white, and shades of gray).

•    Visual Unity – When you’re designing banner stands in groups, there has to be some theme tying the grouping together. Your visual branding is one unifying factor, obviously, but beyond that, the banner images should work together in some fashion, either telling a cumulative story, or presenting a set of snapshots that each add a layer of understanding in the viewer’s mind. Working with color harmonies can be very effective, as can splitting an image across banner, or using an image theme, like tasty food, or thrilling adventures involving your products. The images your banner stands connect will either connect in series to form a story in the viewer’s mind, or they can build on each other, like layers, to leave one complete and detailed impression on the visitor.

Grab More Attention With Uniquely Designed Banner Stands

Using uniquely designed banner stands in a grouping gives you more options to tell a more detailed story, and leave a bigger and more complete impression. Grab attention with effective use of color, then guide that attention through the process of absorbing the message you want visitors to remember. At Skyline Xtreme Xhibits, we’ve got all the resources you’ll need – from professional photography to graphic design, and premium printing and materials – to help your company make the best visual impact with your banner stands.

Do You Need Installation For Trade Show Events?

Does Your Display Need Professional Installation For Trade Show Events?

Installation For Trade Show Events

When you design your company’s trade show exhibit, it’s a good idea to take into account whether the exhibit you want will require professional installation for trade show events. It’s not as simple as choosing an exhibit your booth team is able to transport and set up on their own; most U.S. trade show venues have very specific regulations regarding drayage and set up. If you want your booth team to set up the exhibit themselves, choose portable display that packs into small, wheeled containers and requires no tools or ladders to set up. If you want a larger and more elaborate set-up than portable display can provide, you can help streamline and economize the freight, drayage, Installation and Dismantle (I&D) costs you’ll incur by understanding these regulations in general, learning from each specific venue what will be required for each show, and taking advantage of savings you can get by planning in advance.

  • Certified Installers – If your booth size is greater than 10′ by 10′, or taller than 8 feet, you’re probably going to have exhibit materials that require tools or ladders to set up. Nearly all U.S. venues require certified installers handle these tasks, and others like cabling and setting up electrical connections. Other venues limit how much exhibit material you can bring into the venue yourself, whether you’re using a cart or dolly (if the venue allows this at all), or carrying your materials by hand.
  • I&D Oversight – Some venues not only require certified installers, but installers who are union laborers. In these venues, exhibitors are often given no choice but to hire labor through the show’s General Services Contractor. If you’re planning to exhibit at a show that has this requirement, it’s wise to hire your own contractor to supervise those laborers. Hiring I&D Supervision through Skyline ensures that your exhibit will be built efficiently and correctly, and without damages that can result from contractors who are working with unfamiliar equipment.
  • Accountability – Whether you’re talking about I&D labor or I&D supervision, it’s to your advantage to have an advocate on the show floor who is directly accountable to you, unlike the GSC laborers, who are really only accountable to the GSC and show organizers. Skyline’s I&D teams are familiar with every piece of equipment we offer, and their work is covered by our on-time and performance guarantees. You get seamless assistance and coordination for every stage of your exhibit, from planning to set-up, and an I&D team that has all the experiences and resources they need to adapt to any unforeseen circumstances efficiently.

Skyline Installation For Trade Show Events

Xtreme Xhibits by Skyline offers full support for everything exhibitors need to succeed at trade shows in Austin and San Antonio, plus a worldwide network of Skyline field offices to give the same flawless service, no matter where you need to exhibit.