Monthly Archives

May 2016

Social Media & Banners Stands: San Antonio’s Big Win

With Smart Pairing Of Social Media & Banners Stands, San Antonio Exhibitors Multiply Traffic

trade show banner stands san antonio

Social media has become a powerful force in all aspects of our society, especially marketing. But, how does social media overlap with trade show marketing? If you make a smart plan, your company’s social media and trade show marketing efforts will feed each other and produce an impressive upward spiral of traffic and, ultimately, sales. Large corporations have already begun pumping a great deal of money into researching and developing ways to make a profit from social media. For small and medium companies, though, social media remains underused because it can demand a lot of time and attention. Social media marketing is continually and rapidly evolving, and just keeping up on the latest trends can be a full-time endeavor. You don’t need a dedicated social media manager, though; to reap some big benefits from combining social media marketing with trade show marketing.

The Rise Of The #Hashtag

You can’t go online without seeing hashtags all over everything these days. They serve as a way for users to index social media content, either when they post or when they search. Many business owners mistakenly believe that they don’t need to worry about “that hashtag business” because their target demographic is older than the Millennials, who pepper every online conversation with them. The truth is, every business with an online presence need to learn how to wield the power of the hashtag because it’s not just Millennials who are using them, and the applications for them is growing. Some large companies are developing ways for customers to make online purchases using hashtags: Love them or hate them, they’re not going away any time soon.

Start Your Marketing Snowball

With some pretty basic background work, your company can use social media to bolster your trade show marketing efforts, and your trade show marketing campaigns can expand your presence and exposure on social media. It also allows you to see how your hashtag is being shared online, and gives you a look at who is sharing it. It’s kind of like pushing a snowball to the top of a hill, then letting it go: It will grow and gain momentum on its own after a point.

  • Be Mindful – Choosing hashtags for your business, your products, campaigns, and promotions takes some thinking. Choose as short and simple a hashtag as possible, while being distinctive. Start by searching any hashtag you are considering using on each social medium. If it’s already in use, try again. If something similar (for example, something that people might commonly mistype for your hashtag) is in use and you don’t want to be associated with that, consider choosing something different. Hashtags are not case-sensitive, but you can use capitals for readability. Just be mindful of what will happen if someone writes it without the capitals you intended (like the Swiss Hobbit hashtag which used the country code CH to poor effect: #HobbitCH), and also look at what happens if someone misinterprets where the spaces between words should have gone (like the ill-considered hashtag for Susan Boyle’s debut album party #Susanalbumparty). You want people to remember your hashtag, but not because it was accidentally profane…or worse. Poor Susan.
  • Get The Conversation Started – There are a lot of ways to expose people to your hashtag, but in the case of trade show marketing, you get a little bit of a head start. Tag your pre-show posts with your own hashtag and that of the show itself. If we were promoting our presence at South by Southwest, for example, we’d tag our posts #SkylineDisplays and #SXSW or #SXSW2016. If you’re promoting a give-away, include #EnterToWin, as well. Using established and popular hashtags alongside your own increases your hashtag’s exposure exponentially. Hashtags work on all of the most popular social media, and search engines also recognize them, so each tagged post also helps your search engine result ranking a bit.
  • Offer Something Post-Worthy – This may seem like it would be a big, expensive proposition – and it can be, but it doesn’t have to be. You can place banner stands with funny or philosophical sayings or pictures on them around the hall (with your hashtag on them) and people will take pictures and post them. An exhibitor at a show in Utah had a banner stand with a picture of a huge crocodile on it; the aisle was jammed with people waiting to take a photo with the crocodile. Just a crocodile and a hashtag: Nothing else! Depending upon your target demographic, you might choose place a related series of images or sayings on banner stands around the venue and encourage people to post photos of them all, like a scavenger hunt.

With Some Creativity And Skyline Banner Stands, San Antonio Exhibitors Get Big Results

For more creative ideas to get your company’s exposure snowball rolling using Skyline banner stands, San Antonio area exhibitors can contact Xtreme Xhibits online or by phone at 210-299-5000. Our experts can help you plan a successful and profitable marketing campaign, design custom-graphic banners, and everything else you need to help your company’s trade show marketing efforts more effective and efficient.

Attract Traffic To Your San Antonio Trade Show Exhibit

Attract The Right Traffic To Your San Antonio Trade Show Exhibit

san antonio trade show exhibit

MOSCOW – FEBRUARY 26:Exhibition hall on CPM Collection Premiere in Expocenter February 26,2010 in Moscow, Russia

Trade show marketing is all about the face-to-face opportunity to convert prospects to sales. We hear a lot of advice about how to attract visitors to your booth, but the bottom line is that you can waste a lot of time and money attracting and courting the wrong visitors. It’s true that you have to spend money to make money, but smart companies spend that money in carefully considered ways, targeted to generate sales. Think about it this way: You could take a bag of dollar bills up to the roof and throw them off. That would undoubtedly draw a crowd, but would it lead to any closed deals? Unfortunately, there are a lot of companies who are so focused on increasing traffic that their efforts are not much more effective than throwing money off the roof, because all they’re doing is bringing in warm bodies. Marketing is a numbers game, but you can give yourself a big advantage by stacking the deck with qualified numbers.

What Is The “Right” Traffic For My Company?

The answer to that question depends upon what you’re selling. Is your product or service something that any company or household could use? You’ve got an easier time of finding the right traffic and you can take a much broader approach to attracting potential buyers. Marketing and advance efforts will certainly help you succeed, but your sales team is going to do the heavy lifting here.

Is your product or service targeted to a niche market? You’ll need to work harder and plan ahead more to bring in genuine prospects. Your sales team is obviously still a key part of the process, but your ultimate success will depend more heavily upon marketing and pre-planning.

Different Avenues For Different Traffic

Here are some ideas for both broad and narrow focus approaches to bringing traffic to your San Antonio trade show exhibit:

  • Charge Them Up – One brilliant strategy for attracting a broad spectrum of traffic is to set up a charging station in your space. Using smaller, portable pieces with custom graphics, like Skyline Displays’ Mirage Case Table or Stratus table, your charging station will not only attract visitors, but keep them there for a little longer than usual, so your team gets more of an opportunity to interact with them.
  • Soothe Their Nerves – Another great way to attract all kinds of people is to set up a massage chair in your space. You can create a separate area using banner stands, or, if you’re fielding a larger display, you might consider a conference room. Either way, people will stay put longer and be in a more relaxed and receptive frame of mind.
  • Pave The Way – If you’re dealing with more of a niche market, you can do yourself a huge favor by starting to attract traffic to your booth before the show ever opens. Give qualified leads a reason to come see you – speak on a panel, offer an opportunity to see and order a pre-release item, or offer special pricing or a value-added bundle for the duration of the show – and invite them to come. In some cases, you may want to consider offering complimentary or subsidized tickets to the show itself. Whatever strategy you adopt, give them a genuine incentive to come, and present your announcement in the light of an exclusive invitation. Many trade show attendees plan ahead with a list of exhibits to see; Make sure your business is on the lists of your best prospects.
  • Smarter Give-Aways – If you’re going for those niche market prospects, don’t spend money giving items away to everyone at the show. Plan a give away of something people outside your niche are less likely to want. Sure, if you give an iPad away, you’ll get a bowl stuffed with business cards, but how many of those are going to be useful to your company? This is where you really need to understand your market; What will your buyers be excited to win, that someone outside your market would walk right past?

Use Your San Antonio Trade Show Exhibit To Attract Buyers

At the end of the day, you want to leave a trade show with buyers, not lukewarm leads and a stack of cards from people who only came to win some cool gadget from you. Use your lead time going into the show to begin warming leads and building buzz, and planning a booth space that will support your marketing goals. For more marketing strategy or help designing your San Antonio trade show exhibit, contact Xtreme Xhibits online, or by phone at 210-299-5000.

Light Your Next Trade Show Up With Banner Stands In Austin

Light Up Your Next Trade Show With Skyline Banner Stands In Austin

Lighting is a critical factor in trade show exhibit, and one that’s often given short shrift. Why? Lighting is a complex issue, and many exhibitors believe that it’s not worth the expense and planning. While lighting plans can be quite elaborate, they don’t have to be, and some pretty simple additions, like lighted banner stands, to your current booth setup can make a big impact. By learning some lighting basics and using some creativity, your company can boost the impact and effectiveness of your trade show display without spending a lot of money or time.

Banner Stands Austin

Basic Lighting For Trade Show Display

  • Watch Out For Ghouls And Aliens – The angle and color of lighting used in a display can make – or ruin – the effect. Up-lighting your product or a part of your display can be very dramatic and effective, but, as any photographer can tell you, up-lighting a person gives that person a ghoulish appearance. If you want to use up-lights, be careful to place them where your team members won’t need to be standing or walking. Similarly, colored lighting can draw attention to, and complement your visual branding, product, or packaging, but placing colored lights where they will also shine on your team can make them look like some kind of weird aliens.
  • Think In Layers – Lighting designers build the lightscape for their clients by working in layers. You can employ some of the basic principles of layered lighting on your own, though. Obviously, there’s ambient lighting – the overhead lights in the venue, plus any natural light – as a foundation. Within your own space, you can add additional layers of lighting to highlight, attract, and change the mood, depending on your marketing goals. Use accent lights to point visitors’ view to your logo and products, as well as things you want them to do or take, like literature, mailing list sign-up, or interactive displays. Cooler-colored light and moving lights tend to grab people’s attention and attract them initially, but these things are also unsettling, so think about using warm-colored light inside the booth. This is more welcoming and also more flattering to the people inside. Use cool-toned or moving lights on the front of your booth, where people can walk inside and past them.
  • Using Lights While Keeping It Simple – If your backwall is comprised of banner stands, you’ve already got a good place to put a layer of lights. Or maybe you’ve got a solid wall panel with backlights. Perfect! But what about the rest of your space? Using additional banner stands, you can place more light around the inside of your booth or on the aisle, and if your stands have shelves, like the Skyline Myriad line, you can strategically place and highlight your literature and products without having to build a huge structure, or pack and transport bulky gear.

With Smart Lighting And Skyline Banner Stands, Austin Exhibitors Get Noticed

With some small, cost-effective changes, your company’s trade show booth can attract more visitors, and give your team a better chance to turn those visitors into customers. It’s easy to improve your lighting when you begin with Skyline banner stands. Austin exhibitors can contact Skyline’s Xtreme Xhibits  online, or by phone at 512-832-1921 for help with lighting plans, banners stands, marketing strategy, and anything else your business needs to succeed at trade show marketing.

Trade Show Exhibits: Austin Rentals For Big Results

With Customized Rental Trade Show Exhibits, Austin Companies Make Bigger Impressions

trade show exhibits austin

 

 

Using customized rental trade show exhibits, Austin companies make the most of their trade show presence, showing strong returns with no long-term commitment. With Skyline Displays products from Xtreme Xhibits, companies like yours get the benefits of using larger display pieces, complete with custom graphics, for an impression as unique as your brand. Buying large-scale trade show display is a significant investment, and one, which most companies don’t make all in one step. Using rental pieces that blend seamlessly with your visual branding is a smart way to stand out from your competition while keeping your trade show marketing budget on track.

Ideal Applications For Rental Display

  • Few And Far Between – If your company only does a few shows a year, and those shows are spread out all over the country, you may find rental display a fantastic option. Xtreme Xhibits is part of a network of more than 150 locations worldwide. Once you select the display that will work best for your booths, they’ll work with you to design the custom graphics for those pieces. Your graphics can be sent to whichever Skyline office services the location of your next show, and they’ll be delivered with your rental display. Certified installers will set it all up for you, and after the show, they’ll tear it down and return it while you and your team enjoy a victory dinner.
  • Adaptability – Some companies change booth sizes from show to show or they adjust the arrangement of the booth, depending on what product or service they’re focused on in a given market. These are both good applications for rental display, because you gain access to a wide variety of pieces without having to purchase and store them all. Maybe you’re planning a special interactive multimedia campaign for one of your key shows. We’ve got everything you’ll need from structural supports to mounts, workstations, and tables. Better yet, you won’t have to worry about transporting and installing a bunch of unfamiliar gear. Xtreme Xhibits will help you plan the best display to achieve your objectives, and we’ll take care of delivery, set-up, and teardown.
  • Proof Of Concept – If your company is planning to purchase some larger display pieces for an upgraded trade show booth, it’s a wise idea to try before you buy. We’ll work with you to design a display that helps you attract the traffic you need, engage those prospects, and, ultimately, close more deals. Keep making adjustments until you are certain that you’ve got the optimum set-up for your brand, your products, and your prospects. Then you can buy with complete confidence. It’s a serious investment, and it pays to field test your plans before you are committed long-term.

For Trade Show Exhibits, Austin Businesses Depend On Xtreme Xhibits

Xtreme Xhibits is Skyline Displays’ exclusive dealer in Austin and San Antonio, Texas. We provide a total solution for sales, rentals, graphics design, asset management, logistics, certified installation: Everything you need for your trade show exhibits. Austin customers can contact us online or by phone at 512-832-1921 to learn how Xtreme Xhibits can help your business make the most of customized rental pieces from Skyline Displays.