Monthly Archives

May 2011

Xtreme Xhibits Tips For Growing Your Business With Trade Show Displays

Trade show booths can be much more than just a temporary venue to sell your merchandise. When designed properly, they become a powerful tool that you can use to build your brand in a short period of time. In addition, trade show displays give you a platform for meeting others in your industry and building valuable connections that can enhance both of your enterprises.

The problem is, if you don’t know what you’re doing, trade show exhibits can fall flat and miss out on a lot of their potential. You need detailed, effective planning to create targeted results for your business. Tips from our experts will help you accomplish that goal, regardless of your previous experience with trade show booths.


First Steps Toward Trade Show Displays

Before you ever give a single thought to your actual trade show exhibits, you need to research the show you’ll be attending. You should be able to get statistics and reports from previous events. Examine them thoroughly before the design process begins. If at all possible, attend the event yourself or talk to someone who attended the previous convention.

Once you’ve done this research, you are ready to start designing. Decide where you want your promotional focus to be, and don’t stretch yourself too thin. Make sure that you have a comprehensive strategy to drive traffic to your trade show booths. You should have the complete marketing and PR strategy worked out ahead of time, and everything should be ready. In addition, make sure you’ve got a strong staff team ready to impress visitors.


Find Someone To Split The Expenses

Many businesses make the mistake of thinking that every vendor setting up their trade show displays at the same show is a competitor. While some are no doubt direct competitors, you can save a lot of money and hassle if you seek out and befriend those who might be beneficial to future endeavors. You may even be able to split some of the more burdensome logistical costs with complementary companies.


Conventions Don’t End At Your Trade Show Booths

One of the most important things to do is actually step outside your trade show displays and go visit others. As a leader within your company, your ideas can grow your business just as much as your hard work. Rely on your staff to keep the booth running as you look around at your competitors and others in the field whose work might impact yours. Don’t be afraid to ask questions and dig deeply into what others have to offer.


For Every Giveaway, Get A Name

The final stage of your trade show exhibits design should be a giveaway of some form. Many marketers make the mistake of giving away trinkets like pens and key chains without asking for anything in return. These items are useful because they give your contact information, but it’s always better to get contact information from your potential customers as well. Trade show exhibits provide an excellent opportunity to reach out to new leads – make sure you have the information you need to take advantage of that.

These tips will help you grow your business at any event. Remember, look beyond the obvious sales opportunity. Short-term sales are valuable, but trade show booths can help long-term growth as well.

What You Need To Know About Promoting Your Trade Show Exhibit With Social Marketing

Today’s top marketing agencies are turning toward social media and social marketing as the next stage in marketing and branding. It’s no surprise; after all, millions of people visit Facebook and check Twitter every day. Social media reaches into every corner of our lives, even beyond our computers onto mobile phones. Even though marketing companies jump on social media, many trade show exhibit designers have been a bit slower with their adoption. If your company has not used social media to boost your trade show booths, you could be missing out on hundreds or thousands of new attendees and potential leads.


Blogs Help Boost Your Company And Your Trade Show Booths

Blogs are one of the easiest elements of social marketing for a company to implement. Creating a blog is as simple as creating a page on your website that is set up for frequent updates. From this page, you can easily stay connected with a large consumer base, helping them feel strong ties to your company. Blogs work particularly well for any company that produces Internet or computer products, or deals primarily with high-tech customers.

Once your blog is established, it becomes an amazing tool for promoting your trade show exhibit. It will instantly tell your regular readers about your trade show booths, but it also gives them a link they can send to any friends who might want to attend. One of the greatest strengths of good social media is that it can easily spread far beyond the initial exposed group with zero additional effort. That means more people visiting your trade show exhibit – and that’s always a good thing!


You Can Connect Via Facebook And Twitter At Your Trade Show Exhibit

Most companies think that it is prohibitively difficult to get new visitors hooked up on Facebook and Twitter at the trade show exhibit. In fact, it’s not hard at all. Most people who rely heavily on Facebook and Twitter are likely to have some kind of phone or mobile tablet PC which can connect to those services remotely. All you need to do is provide your Facebook and Twitter information at your trade show booths, and point out that you’re available through social networking. Your interested visitors will do the rest.


Social Marketing Is Best Set Up Well Before The Convention

Connecting your social marketing with your trade show exhibit is pretty easy. What’s more difficult is navigating social marketing without experience in the field. Because social marketing is such a cutting edge marketing technology, it’s really wise to seek the advice of an expert, and seek that advice early. Social media has many quirks that an expert will easily help you work out. At a bare minimum, however, you should have a Facebook page, a blog, and a Twitter feed ready to go several weeks in advance. For best results, set them up months or even years in advance so they can get a substantial following.

Using social media to your advantage can put you ahead of the other trade show booths at your convention, and ahead of the other companies in your industry. Combine these two advantages, and it’s no surprise that social media is such a powerful tool for promotion. With these tips, you’re ready to use its power for your own success.

Matching Your Trade Show Stands To The Type Of Convention

Not all conventions are created equal. There are three distinct types of conventions that you might attend, and the type of trade show exhibits that will be most effective are different at every one of them. Although you shouldn’t shy away from a convention simply because your current trade show stands are not perfectly suited, understanding the differences will help you make all practical adjustments to have the best chance of success.


Convention Type #1: Events Catering To The Industry

These are the toughest type of convention for trade show exhibits designers because industry experts are almost always the most demanding. Trade show booths for this kind of convention need to offer copious information. Remember, industry events are not about selling. Your trade show stands should not be full of merchandise, because you simply won’t be able to move it. The goal of trade show stands at this kind of event is to present your efforts to your fellow industry experts, and to see their efforts in return. Don’t expect much in the way of sales.


Convention Type #2: Events Catering To Customers

This kind of convention is the exact opposite of an industry-targeted event. Here, the general public is not just allowed to attend, they’re encouraged to come in. You’re free to make your trade show exhibits much more promotional at this kind of event, and you should keep some product on hand to sell during the convention. Expect to see consumers with little or no knowledge of your product, and expect them to be looking to purchase. Make sure that your trade show stands are inviting, or you risk losing out on business.


Convention Type #3: Events That Cater To The Industry And Consumers

Designing trade show stands for this kind of event requires a balance between promotional sales and informative industry notices. It’s best to choose a focus on either consumers or industry. Most people will choose consumers simply because they offer the best chance of turning a profit, and thus help offset the cost of your rented trade show booths space. However, appealing to industry is very valuable in the long term. Make sure to spend some time looking around; don’t forget that you’ll be getting a chance to observe competitors here just as you would at an industry-only show.


Common Types Of Industry-Specific Conventions

In addition to these broad categories, there are some industries known for particular types of conventions. They’re very characteristic, and knowing about them in advance can help you plan for them more effectively.

Automotive Showcases: these are consumer-focused, but without a lot of purchasing. It’s primarily a venue for automakers to communicate with their customers.

Home and Garden Shows: There are many businesses that can find good clientele at these highly customer-driven shows. While people may not go there seeking a contractor immediately, your business can build its reputation directly with consumers while showcasing itself within the industry.

Technology Shows: If you specialize in gadgets, this kind of show is for you. These shows can be consumer focused or industry focused depending on the event, but they’re always a fun place to show off the latest technology.

Understanding what kind of convention you’re likely to attend can help you plan your trade show booths to maximize your audience. However, if your company doesn’t presently have the budget to create new trade show stands for every new event, don’t worry – being there matters a lot more than having the most ideal booth for that particular occasion.

Using Banner Stands To Create Strong Portable Displays

If your marketing staff is like most, you think of banner stands as a useful addition to other portable displays, or as a small component of a larger booth. Many companies make use of banner stands, but few use them to their fullest potential.


Banner Stands Offer Unmatched Convenience

Anyone who has worked with banner stands in the past knows how easy they are to set up, take down, and transport. Banner stands are probably the single most easily handled unit at the average trade show event. They are able to roll or fold into a small carrying case. They are easy to ship. They fit in virtually any vehicle, even a small passenger car. Their cases keep them safe, yet aren’t bulky and unwieldy to handle. Finally, they’re inexpensive, which makes them available even to the smallest of companies.


Building Portable Displays From Banners

Although banner stands are excellent additions to larger units, they can be just as dynamic when used alone. The trick is learning to use them in the right way, so that they have maximum impact. To do this, you’ll need to take a look at what banner stands have to offer, and how you can best use that to your advantage.

First, remember that banner stands are usually tall and narrow. Most portable displays built of banner stands combine two, three, or four of these tall and narrow units to create one unified display space. This combination allows you to have a very stylized display that presents strongly to your visitors. Some companies choose to have one cohesive image across the disparate banner stands, while other will split it up somewhat. Ultimately the choice is yours; either of these design strategies will make a bold statement when done well.


Placement Of Text Matters

Unlike many other portable displays, banner stands can have messages printed anywhere on them, from foot level to eye level. The sheer size of these units can lead to some easily avoided design blunders. When you have so much room to work with, using that space wisely is really critical. You don’t want to put important information in a place where people will rarely be able to see it. The very bottom of your banner stands is better used for a bold graphic or other interesting – but not overly important or informative –design feature.

Ideally, the crucial information should be at eye height, if not slightly higher. This will place it at the perfect level to catch the attention of most visitors, without being so high that no one will be able to see it. More detailed information can be placed below that, but should not be any lower than mid-chest. People won’t want to bend their heads too much to see the text.


Use Banner Stands Outside Conventions Too

One of the best features of portable displays composed of banner stands is that each stand can be used outside the trade show as well. Design them properly and they have a place at corporate events, in reception areas, and in many other business settings.