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December 2015

Designing Pop Up Displays For Austin Trade Shows

Designing Pop Up Displays For Austin Trade Shows

You’ve probably been to plenty of trade shows full of boring booths. Simple tables draped with plain fabric and dark backdrops, with maybe a company logo here and there? That’s not for you. Pop up displays at Austin conventions are a great way to make an impression and stand out from the crowd.

Rent Or Buy?

The first point to consider is whether to rent a display or buy a display. Consider your long-term plans: If you think you’ll be attending several trade shows over the years, buying your own pop up displays for Austin conventions could be a wise investment. But if you’re just starting out and not sure what your future looks like in terms of industry conventions, it may be a better idea to rent instead. Don’t worry that you’ll be stuck with boring stock displays, rental equipment is fully customizable and will look just as good as if you’d bought it.

Designing Pop Up Displays In Austin

But what should that display look like? First of all, it should be very clear that the display belongs to your company. It should be instantly recognizable, not generic and drab. Bright colors, your distinctive logo, and maybe some nice, shiny chrome will draw plenty of attention. Also, keep in mind that you only have a split second to get people’s attention. Anyone walking by should be able to see at a glance what your company is and what you do. So put the logo front and center. Try to use as few words as possible, since too much text will make people walk right on by instead of reading it. Use blue, black, or maybe red lettering – avoid drab, lifeless colors.

And don’t forget about lights! Good lighting is crucial to making your booth look its best. If you’re not sure what the lights at the convention center will be like, look into bringing your own. Just make sure to find out whether there will be electrical outlets near your assigned space so you know how to set up once you get there.

pop up displays austinArranging The Booth

But what should go around that gorgeous, eye-catching pop up display? Austin trade shows are such a great sales opportunity, you don’t want to squander it with a careless arrangement. Keep it as open as possible and avoid putting a table across the front. You don’t want any barriers between you and the audience. If you do have a table and chairs, make them high so that you’re still at eye level with the people passing by. Avoid clutter and keep the space as clean and tidy as possible.

It also helps to use a gimmick of some sort to draw people in. One great tactic is a raffle. Put a jar at the front of your booth and ask people to drop in their business cards for a chance to win a prize, and this will also give you some great leads, too!

But don’t feel like you have to come up with a great display on your own! Xtreme Xhibits is here to take the design work off your hands. For great pop up displays in Austin, contact us at (512) 832-1921.

Bring Your Table Top Displays To Austin: Preparing For A Trade Show

Bring Your Table Top Displays To Austin: Preparing For A Trade Show

The team at Xtreme Xhibits knows that, just like with any presentation, when it comes to trade shows, preparation is everything. The last thing you want is to be scrambling at the eleventh hour to get everything done or, worse, showing up at the convention with no real plan. Start preparing well in advance so you have plenty of time to get all of your ducks in a row!

Budgeting For A Convention

The first step is to decide how much you can afford to spend on a convention. In addition to the registration fee for the show itself, the costs will include travel and accommodation for your staff, extra labor to help set up and take down your booth, and designing your table top displays. Austin conventions also may require you to have insurance coverage, so be sure to budget for that as well. It’s a good idea to set aside more money than you think you’ll need in case of unexpected expenses.

Designing A Table Top Display In Austin

When you’re first starting out in the trade show arena, it’s best to start small. Table top displays at Austin conventions are a great way to get started without spending too much. Lightweight and easy to pack, they also save you a bundle on shipping costs. Also, bigger is not always better, some convention halls won’t be able to accommodate larger displays, but a table top display at Austin trade shows will always fit.

Researching The Options

Once you have your display squared away and you know how much more you can spend, do some careful research on what conventions are appropriate for your business and work with your budget. Especially for a first-time exhibitor, you should consider attending a show that you’ve already been to as a customer so you’ll have some firsthand experience of what the convention will be like. Also, take a good look at the target market of each convention you’re researching and make sure you’ll fit in well. A large, elaborate booth will stick out like a sore thumb in a hall full of smaller companies with simple table top displays in Austin, and vice-versa. You also stand a much better chance of making some sales if you choose an expo that’s appropriate for your market.

table top displays AustinFilling Out The Paperwork

After you’ve chosen a convention, the first thing to do is to completely fill in the contract and send it in. Make sure you read it thoroughly so you know exactly what you’re agreeing to. You’ll also need to send your deposit to reserve your space at the show. At this point, you should also decide whether you’d like to use sponsorship or advertising to promote your presence at the convention. Sometimes the convention manual will include sponsorship opportunities. If it doesn’t, talk to your trade show rep to find out what is available.

Setting Goals

It’s pointless to exhibit at a convention without having some clear goals in place. Avoid spinning your wheels and come up with a strategy in advance. Are you demonstrating a new product line? Are you finding new sales leads and making connections? Make a plan and choose your staff accordingly. Make sure you send people who know the product thoroughly and know how to land a sale.

Pack Up And Go

Once you have all the advance work done, it’s time to pack your things and leave! Be sure to take plenty of promotional materials such as brochures and business cards so you don’t run out halfway through the show, as well as your booth decorations and any promotional products you’ll be using. Choose your clothing carefully, since you’ll want to be both appropriate and comfortable.

After you’ve finished all of the prep work, enjoy the show! When you’re fully prepared, the convention will be a breeze. Demonstrate your product, make some connections, and be sure to keep careful records so you can follow up later. But there’s no need to do all that preparation yourself, contact Xtreme Xhibits and let us help you!

Four Brilliant Ways Trade Show Stands In San Antonio Build Your Brand

Four Brilliant Ways Trade Show Stands In San Antonio Build Your Brand

Are you looking for an effective marketing resource to add to your current promotional mix? Consider implementing trade show stands in San Antonio. Working the trade show arena offers business owners in every industry an impressive list of benefits that rival other traditional formats as well as online strategies. When used as part of a diverse and comprehensive marketing solution, trade show stands in San Antonio can help any organization systematically and effectively build brand momentum with long-term, sustainable results.

Make A Great First Impression With Your Trade Show Stands In San Antonio

Are you feeling a bit leery about including trade show exhibits into your marketing initiatives? Many business owners initially feel the same way; a live event strategy means investing in an exhibit, training, potential traveling fees and more. However, understanding some of the key ways that trade show stands in San Antonio can build your brand can make the choice a simple one. These live exhibits offer:

trade show stands san antonioAccess To Decision Makers

It’s hard to make a connection via voicemail and emails. Getting a face-to-face meeting with decision makers in your industry can instantly propel your brand ahead of other industry leaders. Live marketing exhibits offer you the opportunity to personally engage with buyers and partners throughout the entire event.

Mass Marketing Benefits

Every business owner dreams of getting her services and products out to the consuming masses; however, many assume that they don’t have the budget needed to do so. Trade show stands in San Antonio puts your brand in front of entire venue audiences for mass publicity in one fell swoop. You can achieve maximum marketing results without wasting precious time promoting your brand in other formats that simply don’t work.

Gain Invaluable Product Feedback

Launching a new line or product can mean spending money, and potentially wasting time with focus groups to determine what your targeted demographic will like and dislike about your merchandise. Working an exhibit means that you will have access to a live crowd throughout the function. Host product demonstrations, offer consumer surveys, and simply talk one-on-one with various passersby to gain insight on how your brand is faring within your niche as well as how it compares to the competition.

A Live First Impression Of Your Brand

Best of all, working trade show stands in San Antonio means you don’t have to cold call faceless consumers to tell them about your brand; you actually get the opportunity to give every guest at your booth an up close and personal look at what your brand is all about. This goes far beyond outlining your product line, although it is a major perk; your stand actually offers passersby the ultimate live first impression of your organization. After meeting with your team, visitors will have experienced your corporate culture vibe which can make an impact that lasts long after the function ends.

Do you want to hear more about building your brand using trade show stands in San Antonio? Contact Xtreme Xhibits today.