Monthly Archives

April 2013

Live Encounter Trends: How Do Your San Antonio Trade Show Displays Stack Up?

Successfully working the San Antonio trade show circuit hinges on many factors. Industry leading products and services, a professional staff manning your business booth, and a cohesive business brand are just some of the many requirements that come into play for an organization to secure maximum return on investment. While many entrepreneurs focus on the aforementioned entities when creating an execution strategy for their trade show displays in San Antonio, many fail to consider a major factor that can make or break their overall presentations: current exhibiting trends.

 Trade Show Displays In San Antonio: Consistent Changes, Trends And Evolution

Yes, live encounter marketing is a decades-old forum that has withstood the test of time because it delivers proven, tangible results. But, don’t let this advertising “classic” fool you — marketing conventions are constantly changing and requiring business owners to keep up or risk being left behind in the competitive crowd.

Are you one of the many exhibitors who may be presenting a dated display? Fortunately, an image upgrade can be a quick fix; even business owners who have tired and dated trade show displays in San Antonio can promptly get their displays up to trendsetting, 21st century snuff with help from the professionals at Xtreme Xhibits. Tapping into the some of the very latest trends and innovations before the next live encounter event can help any business present a more cutting-edge brand that is in touch with their consumer demographic.

 Which Trends Can Yield The Most Significant Return On Investment?

One of the quickest ways to ensure your trade show displays at San Antonio events hold their own with the competition is to employ a social media marketing strategy. Savvy entrepreneurs realize that social media marketing benefits extend far beyond pithy daily posts; when used appropriately, a company’s social media pages can be leveraged in a wide range of promotional forums, including trade show conventions. Use your specific online company pages to advertise every appearance, generate buzz about exciting opportunities visitors can expect, and even offer the chance for followers to win free tickets to the function. During the event itself, have your social media information displayed throughout your booth and stand to ensure that visitors have quick access to your brand once the function has ended.

 Incorporating eco-friendly exhibitor tactics has also proven one of the latest display innovations. Today’s consuming public is ever-wary of the effect businesses have on the environment around us. Exhibiting with a go-green display is a great way to show your targeting demographic that you are an organization that also holds the environment as a top priority.

 What’s another hot trend that has clearly proven it has staying power? Utilizing technology throughout trade show displays in San Antonio. While previous exhibitors could simply rely on printed handouts to distribute throughout the event, today’s convention participants should use innovative technology to get their marketing messages conveyed. Laptops, flat screens and eTablets are just some of the many ways you can incorporate innovation within your trade show displays at San Antonio expos and prove to your booth guests that you are ahead of the tech curve.