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January 2011

Scale Models Will Draw The Crowds To Your Trade Show Exhibit

Exhibiting large products can be difficult when you have only a small trade show booth area to work with. It can make marketing an oversized item difficult, since the ‘hands on’ approach to marketing is so popular. If you’ve brought a great new product to market that takes up a large amount of space, it won’t be feasible to drag your product into your trade show booth in a crowded convention hall. Having a few scale models of your product made is an excellent solution to this sticky problem. If you invest in a working scale model that functions just like the actual product, you should soon see increased interest and better sales from your trade show booth.

Why A Scale Model Is So Important For Your Trade Show Booth

Consumers are savvier now than ever; they have access to the Internet, where three dimensional modeling of products can show them much more than photos did just a few decades ago. If you want to impress these customers, a scale model at your next trade show exhibit will certainly help. It gives visitors to your trade show booth the opportunity see, touch, and feel your product and examine how it functions up close.

The typical guest at a convention or trade show is no longer satisfied with a schematics or photographs. A functioning scale model of the product will impress them when nothing else will. Being able to look at your product from all angles and examine the various components will lead to increased interest in your trade show booth and product, and that can lead to increased sales.

Scale Models: Scaling Them Down To An Appropriate Size

Although it’s tempting to go with the largest scale model you can afford, it’s not always your best choice. If the scale model doesn’t fit comfortably into your trade show booth area or simply overwhelms the look and feel of everything else in your trade show exhibit, it isn’t adding value.

To choose the best scale, ask yourself some questions about the model and your trade show exhibit. How much free and clear area will you need in order for the scale model to work properly in your trade show booth? Can it function with minimal clearance, or will you need extra space around it in all directions? Will there be other scale models or demonstrations in your trade show booth area as well? Determine how much trade show exhibit space is needed for other displays, take into consideration the need for some clearance, and then figure out how big or small your scale model should be. Don’t forget to leave enough room for your visitors to maneuver comfortably throughout your trade show booth.

Putting Your Scale Models Center Stage

Be sure any advertising that refers to your trade show booth includes information about your scale model. Visitors are usually interested in demonstrations, and knowing you’ve invested the time and money in a scale model so potential customers can see your product in action will be a definite draw. For added impact, supplement your demonstration with multimedia components to reinforce your message. Animation is a great tool for explaining your product in simple, easy to understand language and pictures. Computer generated schematics are also a good way to let visitors see the inner workings of your scale model. Finally, be sure these different forms of advertising tie together to give visitors a complete and cohesive impression of the product you’re marketing.

While some visitors may be disappointed that they can’t see “the real thing,” most of them will quickly realize that it wouldn’t have been feasible. They’ll be thankful you took the time to create a working model for their benefit, which might even generate some added buzz for your trade show exhibit as word spreads that you have an interesting, working scale model.

Market Your Food Products Using Innovative Trade Show Exhibits

Using trade show exhibits to market food products has never been easy. It can be difficult to coordinate and keep your food samples fresh and attractive throughout the day, but with more food and wine events every year drawing record crowds, you can’t afford to miss an opportunity. New technologies and improved designs mean today’s food product producers can now set up San Antonio trade show exhibits that will stimulate new interest and draw chefs to your booth for increased sales.

Are Trade Show Exhibits Important For Food Products?

The answer is, quite simply, YES. Trade show exhibits should be an integral part of the marketing plan for your food products. Conventions give you the freedom to make an in-person first impression followed up with an excellent demonstration or food tasting that will pique the interest of visitors. San Antonio trade show displays with a strong visual appeal will draw potential customers to your trade show exhibit, and your food samples or product demonstrations can seal the deal for you.

Preparing signature cuisine at your booth is a sure-fire way to attract more visitors, including intrigued chefs and restaurant owners. Take advantage of their interest by using your booth as a place to not only demonstrate, but educate visitors and get them to follow through with an order while they are still at your trade show display.

Wine Tasting Started It All

Vintners and wine and spirits shop owners were the first segment of the food and beverage industry to fully take advantage of the benefits of trade show exhibits. Many would set up trade show displays at culinary and wine tasting events around the country, offering free samples of their wines and reinforcing their brand by prominently displaying their labels.

The food industry became interested in trade show exhibits more recently, due in part to the difficulty of displaying or cooking food all day long in a setting that wasn’t conducive to serving foods at the best temperature. Recent developments now make it feasible to do so, and food products companies are quickly jumping on the trade show display band wagon. The current interest in international and ethnic foods has spurred the growth of trade show displays featuring food products.

Food Samples And Your Trade Show Display

San Antonio food buffs will tell you, if you aren’t offering food samples at your trade show display, you need to rethink your strategy. Chefs, restaurant owners, and cooking enthusiasts visit food and wine shows hoping to taste a variety of foods and be introduced to some new and exciting dishes. For maximum effect, choose foods that are simple to prepare and easy to replace as visitors to your trade show exhibit deplete your samples.

You’ll quickly realize that a counter type trade show display offers just what you need to display your food samples attractively. Be sure to have servers available to stand behind the counter and serve samples. They should also be able to answer questions about the product, so be sure they’re knowledgeable about your product. Keep food samples close to the serving area of your trade show display, but tucked out of sight until they are needed to replenish the displays on top of the counter.

Display Your Food Products Properly

Don’t get overly fancy with your food products. Your trade show exhibit should be attractive and simple. You don’t want a background or set up that distracts from the real star of your trade show display – the food! Label all samples clearly and be sure to note any possible restrictions, such as peanuts or shellfish; both of these can cause allergic reactions in unsuspecting convention visitors, so do take the time to post a caution at your trade show display if needed.

Be willing to edit your trade show display; if a particular food item is wilting under the hot lights or melting, shift to a product that can hold up better under the lights. If your trade show display offers samples of various dips or sauces, be sure to have an appropriate medium for tasting them, such as crackers, tortillas or small chunks of bread.

Be sure that the staff members who are manning your trade show exhibit are familiar with your product so they can answer questions and pitch the many advantages of your produce. Visitors at food or wine shows are devoted “foodies,” and they will have high standards. They will quiz the staff at your booth about anything from the proper temperature for serving the dish to what organic farm raised the tomatoes. Play up the advantages of the foods at your trade show display, including local production or organic status.

If it’s possible, stock your trade show display with food products that can be purchased on the spot so that you can cater to the impulse shoppers who want to take home that fabulous food they just sampled. Also have brochures ready with ordering information at your trade show display so people can re-order your products easily from home.