Exhibiting large products can be difficult when you have only a small trade show booth area to work with. It can make marketing an oversized item difficult, since the ‘hands on’ approach to marketing is so popular. If you’ve brought a great new product to market that takes up a large amount of space, it won’t be feasible to drag your product into your trade show booth in a crowded convention hall. Having a few scale models of your product made is an excellent solution to this sticky problem. If you invest in a working scale model that functions just like the actual product, you should soon see increased interest and better sales from your trade show booth.
Why A Scale Model Is So Important For Your Trade Show Booth
Consumers are savvier now than ever; they have access to the Internet, where three dimensional modeling of products can show them much more than photos did just a few decades ago. If you want to impress these customers, a scale model at your next trade show exhibit will certainly help. It gives visitors to your trade show booth the opportunity see, touch, and feel your product and examine how it functions up close.
The typical guest at a convention or trade show is no longer satisfied with a schematics or photographs. A functioning scale model of the product will impress them when nothing else will. Being able to look at your product from all angles and examine the various components will lead to increased interest in your trade show booth and product, and that can lead to increased sales.
Scale Models: Scaling Them Down To An Appropriate Size
Although it’s tempting to go with the largest scale model you can afford, it’s not always your best choice. If the scale model doesn’t fit comfortably into your trade show booth area or simply overwhelms the look and feel of everything else in your trade show exhibit, it isn’t adding value.
To choose the best scale, ask yourself some questions about the model and your trade show exhibit. How much free and clear area will you need in order for the scale model to work properly in your trade show booth? Can it function with minimal clearance, or will you need extra space around it in all directions? Will there be other scale models or demonstrations in your trade show booth area as well? Determine how much trade show exhibit space is needed for other displays, take into consideration the need for some clearance, and then figure out how big or small your scale model should be. Don’t forget to leave enough room for your visitors to maneuver comfortably throughout your trade show booth.
Putting Your Scale Models Center Stage
Be sure any advertising that refers to your trade show booth includes information about your scale model. Visitors are usually interested in demonstrations, and knowing you’ve invested the time and money in a scale model so potential customers can see your product in action will be a definite draw. For added impact, supplement your demonstration with multimedia components to reinforce your message. Animation is a great tool for explaining your product in simple, easy to understand language and pictures. Computer generated schematics are also a good way to let visitors see the inner workings of your scale model. Finally, be sure these different forms of advertising tie together to give visitors a complete and cohesive impression of the product you’re marketing.
While some visitors may be disappointed that they can’t see “the real thing,” most of them will quickly realize that it wouldn’t have been feasible. They’ll be thankful you took the time to create a working model for their benefit, which might even generate some added buzz for your trade show exhibit as word spreads that you have an interesting, working scale model.