The average trade show has over 400 exhibitors. The average attendee visits 21 exhibits at any given show. To ensure your San Antonio trade show stands are among the 21 exhibits each attendee visits; they need to stand out and draw attendees in. This can be best achieved by utilizing the creative services team of your chosen marketing company.
The following key points will highlight the best use of creative solutions within your overall marketing strategy for your San Antonio trade show stands.
Increase Intentional Traffic With Pre-Show Marketing
What are you doing before the upcoming trade show to make attendees want to visit your booth? Don’t limit your marketing strategy to the exhibit
experience alone. Creative teams, like the Skyline 360 division of Xtreme Xhibits by Skyline, Inc., can develop and implement a clear marketing strategy that will get your product in the minds of clients before you meet them face-to-face.
One proven tool is to create a pre-show mailer that makes a professional, yet unforgettable, first impression on your targeted clients. In addition to using a mailer, don’t overlook the importance of leveraging social media to your advantage. The marketing teams, like Xtreme Xhibits by Skyline, Inc., can customize an online campaign that will have potential clients buzzing about your company long before they see your San Antonio trade show stands.
Sorting through pre-show promotional ideas, such as giveaway and gift offers, can be daunting. The best strategy is to select your pre-show giveaway offers by analyzing those that would best appeal to your target audience, rather than anyone and everyone at the event. This focused strategy will benefit the company by narrowing the intended recipients of your trade show freebies. Getting a limited amount of strategically chosen giveaways into the hands of your target audience will keep costs lower, yet boost profitability.
Standout Video, Animation, And Photography
It may come as a surprise that a trade show design and production company can also meet your need for videos, animation, and photography. What’s more, understanding how to use these tools will increase your San Antonio trade show stands’ exposure and influence; unlocking the key to more revenue. These services are can create video infographics, product demo videos, and 3D animation all with the goal of promoting your brand through powerful motion graphics and live action videos.
An attendee will stay an average of two minutes longer at an exhibit when they watch a video as part of a display. The benefits of video marketing at your San Antonio trade show stands include drawing people into your booth and keeping them there. Your investment in a video marketing piece can extend beyond your event. Using this creative content on your website and on social media will increase social engagement and start better conversations about your company online.
A creative expert can also meet your needs for photography as part of your promotional plan. Your promotional materials will stand out among the rest with professional portraits, product shots and brand asset shots. The best creative studios offer in-house photography and full-post production capabilities.
Your Brand At Its Best
Whether you already have existing trade show stands or you are just getting started, your brand can be its best through the addition of creative solutions. New companies may need help building a strong logo and an established company may seek to better incorporate that logo into their banners, brochures, and catalogs. Whatever the task, seeking the help of a professional is a worthy investment.
Marketing professionals determine what’s appropriate for your company and the market. Your brand may benefit from a bold refresh, or may need to be more consistently applied throughout your promotional materials. The job of a creative services team is to distinguish your company from the competition.
Xtreme Xhibits by Skyline, Inc. is a top producer of San Antonio trade show stands. The logistical planning of your trade show stand is just one piece of puzzle. A focused marketing strategy, including creative solutions, will boost your ROI to the top. The creative services professionals at Xtreme Xhibits by Skyline, Inc. can help with all of your marketing needs and incorporate your brand with the latest in video, animation, and photography. Contact them today and ask how creative services can make your trade show exhibit the leader of the pack.