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How To Cut Costs With Your Austin Trade Show Booth To Maximize ROI

By November 20, 2014August 21st, 2017Trade Show Displays

austin trade show boothAs a leading provider of Austin trade show booth solutions, Xtreme Xhibits has seen the significant advantages that live encounter marketing functions can offer our business partners. Unlike other promotional tactics that only provide one-dimensional results, setting up an Austin trade show booth can deliver significant and dynamic benefits. Engaging with your company’s targeted demographic, sizing up the competition and networking with your industry’s leading affiliates are just some of the many ways that an Austin trade show booth can help your organization stand apart from other contenders vying for market share in your corporate verticals.


Make Managing Expenses With Your Austin Trade Show Booth A Top Priority


Of course, no matter how many benefits an Austin trade show booth delivers, ultimate success means reaping more results than overall investment. Many of our clients consult with us because they are concerned about the potentially significant expenses that can often be associated with their live marketing exhibits. Yes, there is a financial investment associated with navigating through the live event encounter arena; however, at Xtreme Xhibits we work with our clients to help them understand that participating in these functions does not have to prove cost prohibitive. Creating an Austin trade show booth strategy that includes a few key tips can help minimize costs and maximize overall event return on investment.


Tips For Getting The Most Value Out Of Your Live Encounter Marketing Strategy


The first tip we suggest to our partners is to create their exhibit schedule as soon as they can. Systematically going through the most critical live marketing events can prove strategically and financially prudent; not only will you ensure that you won’t miss out on any major industry events, you’ll also avoid late entry costs that can be incurred if you sign up past a deadline date.


Once you’ve created your preliminary itinerary, it’s time to flesh out the extensive list of action items (and whom is responsible for them on your team) associated with each function. Include all tasks, both big and small, to guarantee nothing falls through the cracks. Having a firm handle on all that needs to get done for each function will eliminate having to pay late fees rushing.


Additionally, reducing the amount of literature you order to store in your display can have a major impact on overall investment. Previous generations of live encounter marketers felt they needed to ply every display guest with copious amounts of promotional information. However, today’s business executives understand that it’s okay to only provide printed literature to relevant guests. All other visitors can receive online information during the post-show follow up. Bonus tip? Strategize how many copies you’ll need throughout the year so you won’t have to spend more money printing the same information several times annually.


Finally, when the time comes to start shipping your Austin trade show booth and all of its accoutrements, it’s critical to perform due diligence on your shipping options. Shipping your stand can carry with it a significant expense. Competitively pricing out at least three shipping providers can ensure you cut costs as much as possible for optimal value.


Our team of design experts can help you create a one-of-a-kind Austin trade show booth that delivers significant crowd impact. Contact the team at Xtreme Xhibits today for more information!