Trade shows can be exciting events, but they can also be exhausting. By the end of most trade shows, everyone on your team is probably feeling a bit worn out. Unfortunately, this can result in damage to pop up displays. Austin offers many attractions and distractions, but it is important to create a set routine for wrapping up trade show events. This helps you avoid the problems associated with putting off maintenance, lost components and improper packing and storing. These three simple tips can prevent damage and excessive wear and tear, protecting your investment and ensuring a powerful performance by pop up displays at Austin and other trade shows.
1. Inspect Pop Up Displays
Austin and other area trade shows offer plenty of business opportunities. They also require effort. Tired and ready to hit the showers before dinner and drinks at the end of the event, your team needs to take a few minutes at the end of each trade show to inspect pop up displays. Austin can be dusty and there are plenty of chances for dirt and damage to detract from your marketing message. Even the highest quality pop up displays in Austin can be damaged when someone stumbles into them or spills something on them. Before packing them away, conduct a visual inspection of your pop up displays. Austin is filled with events where they can be used and you want them to be ready for use at a moment’s notice. Wiping up a small spill may seem insignificant, but the potential client who sees the coffee stain at the next trade show may wonder about your company’s commitment to product quality. Dealing with simple repairs as soon as they are needed, or as soon as possible, makes it easier to minimize the damage and it serves as a message to potential clients that you mean business.
2. Carefully Pack Pop Up Displays
Austin weather can be hard on materials and people. Packing equipment properly protects your investment. High quality pop up displays in Austin and elsewhere are sold with packing materials that make travel and storage easier. Be sure to use them. These containers are designed to protect corners and edges, as well as flat surfaces, ensuring that your materials and equipment look their best each time they are used. You may want to designate one member of the team to supervise packing everything up at the end of each trade show. It can help to develop an inventory checklist that ensures nothing is left behind. Invest in a cart or other method of moving them safely and conveniently.
3. Store Pop Up Displays Securely
Pop up displays are an investment in brand recognition and they can also represent your company’s commitment to quality. You can protect that investment by storing pop up displays in Austin in a place that is safe from moisture damage and casual collisions. Depending upon how frequently they are used, select a storage location that is safe and secure, while still convenient. Being too casual about storage can lead to irreparable damage or the embarrassing problem of being unable to find them in a big warehouse.
Designate one member of the team for each of these steps to protect your marketing investment. Pop up displays at Austin and other trade shows can transform your business and they deserve proper handling.