A well-designed and constructed trade show exhibit in San Antonio is one of the most cost effective marketing tools your company can own. The versatility of many modern designs makes them the perfect solution to any number of event marketing, presentation or promotional needs. But as important as the design and implementation of these marketing powerhouses can be, taking proper care of them is just as crucial. Without continued diligence and maintenance, a damaged trade show exhibit can reflect negatively on you and your business.
With that in mind, here are a few keys to keeping your display looking its best.
Everything In Its Place
Many top quality displays come complete with custom storage containers with compartments, slots or bins for each individual component. Utilizing these cases properly is one of the easiest ways to help ensure your exhibit will look the same coming out as it did going in. Custom cases will also help to identify any missing pieces as each area will always house the same part once the display is completely disassembled.
If, for some reason, your display does not come with its own transportation case, enquire with your provider about purchasing one, or consider building one yourself. Your marketing materials will only be as safe as their containers, so it doesn’t pay to scrimp on proper packaging and storage.
Take A Closer Look
Most marketers get plenty of exposure to their marketing materials as they interact with them at each event, but proper maintenance and care takes more than a casual glance. It’s important to inspect each component before it’s packed away for storage or shipping. In the case of a properly packed, transported and stored display the majority of damage will occur during a show and the best time to seek out, discover and address problems is during teardown. Don’t risk getting ready to set up your exhibit at a show only to discover it was damaged at the previous event. Taking a few minutes each time you break down your booth to make sure everything is in good shape can save you a lot of headaches.
Weather Is The Enemy
Trade show exhibits are designed to stand up to the day-to-day wear and tear of event marketing, but unless you purchase a display specifically designed for outdoor use, the elements can wreak havoc on many components. When dealing specifically with trade show exhibits in San Antonio, the heat and humidity are of particular concern. Moisture is the age-old enemy of marketing exhibits, and nothing will result in a display needing to be replaced faster than allowing it to get wet. With that in mind, be sure that your cases are transported and stored in a neutral environment, free of extreme temperatures and any dampness.
Transporting Your Trade Show Exhibit To San Antonio Events
One last consideration to pay attention to is the way your booth, fixtures and stands will be transported from place to place. In some cases, you may be able to handle transportation yourself, especially if you’re utilizing a portable exhibit design. But, there will likely be instances in which you’ll need to hire an outside contractor to handle delivery, and perhaps even setup and disassembly, of your booth. If so, be sure to seek referrals, check references and ensure that the organization you hire is properly trained to safely transport your materials. All the careful packing in the world won’t be of any use if your cases aren’t handled with care in route to each event.
It can be nerve-wracking to properly care for a major investment like a trade show exhibit in San Antonio. Fortunately, there are companies like Xtreme Xhibits that can help you with not only your storage and transportation needs, but also with design, planning and implementation of high quality marketing materials. To find out more about all of our available services, contact Xtreme Xhibits today.