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Using Live Demonstrations At San Antonio Trade Show Displays

By June 5, 2011August 21st, 2017Trade Show Displays, Trade Shows

A live demonstration at a trade show stand in San Antonio might seem like a lot of work to organize. You’ll have to bring out a product, put together a presentation, and maybe even write a script to follow. Is it worth it? The answer is almost always yes. However, many San Antonio trade show displays will simply show off their products in an uninspired way that doesn’t allow visitors to interact one-on-one. Another few might have an interactive setup. To be truly memorable, consider a live demonstration.


Activity Spurs Interest At A Trade Show Exhibit In San Antonio

When people walk by a trade show exhibit in San Antonio and see activity, their interest is naturally piqued. They’ll wonder what’s going on and often stop and watch for themselves. Having someone demonstrate your product, especially if they’re outgoing and professional, will increase the chance that people will see your product and presentation. This can help increase the success of any trade show stand in San Antonio.


Make Your San Antonio Trade Show Displays Stand Out

If you’re going to have a presenter highlight your product, the first thing you need to do is design an area for the demonstration. People won’t stop to learn about your product if they can’t tell that there’s a special event going on at your trade show exhibit in San Antonio. If your display stands out from the rest, visitors will be able to instinctively tell they should stop to check out what’s going on.

To make your display stand out, make it bigger, taller or louder. If you have the space, create a small, elevated stage for your presenter. Making the stage a little taller than everyone else will help ensure the presenter is visible as attendees walk by or stop to see what’s going on. If space is limited, a podium or small stand can provide the same effect as a large stage.

You may not be able to control the amount of space you have, but you can certainly control the volume of your presentation. It’s a good idea to use some sort of microphone or PA system – a regular speaking voice just won’t cut it. Just be sure your microphone isn’t too loud or it might bother the other presenters at nearby San Antonio trade show displays.


Finding The Right San Antonio Trade Show Displays Presenter

Finding the right presenter doesn’t have to be difficult. Chances are good that you have a dynamic sales person at your disposal. If your presenter believes in your product or your service, they’ll be able to talk enthusiastically about it and make people take notice. There’s a line between enthusiasm and a hard sell, so be sure your presenter is able to deliver the presentation naturally.

If you use these tips wisely, your trade show stand in San Antonio has a great chance of bringing in extra attention and, ultimately, more sales.