Three Ways To Get Best Value From Your Trade Show Stands
Trade show stands are one of the most versatile tools for any trade show marketer. They’re lightweight and compact, initial cost is low, and anyone can set the up without tools in no time flat. You can use them as a backwall in your booth, or place them near displays to call out the features and benefits of your new products. Used indoors or out, trade show stands can direct traffic to your booth or let them know when you’ll be hosting special events like product demos or giveaways. They’re also the perfect medium for creating photo opportunities your visitors can share on social media, broadcasting your branding among their followers. When your company is ready to try trade show stands or replace older ones, there are three things you can do to maximize your benefits and return on investment.
- Don’t DIY – Vertical trade show banners like the ones that are displayed on banner stands are a fairly compact medium, and many exhibitors try to design their own banners. It seems like it should be a simple project, but the truth is, there are a lot of ways to go wrong. Your company’s banners will be displayed alongside your competitor’s professionally designed banners. Spring for professional design to ensure that your banners will stand out from the crowd in a positive way and represent your brand image as part of a polished presentation.
- UV Protection – Because banner stands have so many uses, you may want to use them outdoors, or in the windows at your facilities between shows. Think beyond your trade show exhibit and give yourself as much flexibility as possible by purchasing high quality banner fabric, treated for UV protection, so you can use them indoors and out, with no worries about fading.
- Advance Planning – Some trade show stand systems work with banners that can be printed on both sides. If you plan ahead before ordering your banners, you can save money by having double-sided printing, instead of ordering a new banner for each campaign or placement you’re going to use them for. If you’ll only be using them at trade shows, have each side printed for a different campaign or product. If you want to use them in your storefront or offices in between shows, think about what messages you’ll need for those applications: promotions, brand marketing, employee inspiration, or seasonal messages, for example.
Get Best Use And Value From Your Trade Show Stands
Skyline Xtreme Xhibits helps exhibitors in San Antonio create the perfect image and message for their unique brands. From design to material selection, asset management and logistics, we’ll work with you to ensure that your company is poised to take advantage of every opportunity to increase your sales and make the most of your investment in trade show stands.