Whether you’re a new exhibitor or you’ve been in sales a long time, it’s easy to make mistakes with your San Antonio trade show stands. Before you attend your next event, learn about the top three mistakes exhibitors make — you might be surprised at how easy it is to avoid these mistakes.
Mistake #3: Focusing Solely On Giveaways At Your San Antonio Trade Show Stands
Giveaways are so common at San Antonio trade show stands — you can’t walk by a booth without seeing employees handing out small items like pens, notepads or other office supplies. However, these giveaways can create major problems for companies if employees focus too much time on giving them out and not enough energy on actually making a sale. If you have giveaways, make sure that they enhance your sales presentation instead of being the entire focus.
Mistake #2: Neglecting The Design Of Your San Antonio Trade Show Stands
It’s true that the design of your San Antonio trade show stands is vitally important. A great design can instantly attract attention to your company and draw people in, so make sure that you’re working with a professional design company like Xtreme Xhibits to ensure that you have a killer design. A professional design company will take a look at your company and seamlessly incorporate your mission statement, your company colors, your logo and your company’s culture to create a one of a kind branded message that delivers results.
The #1 Mistake Companies Make At Their San Antonio Trade Show Stands: Not Interacting Enough With Customers
The number one mistake that companies make at their San Antonio trade show stands is really easy to avoid! It’s neglecting to engage with customers at the exhibit! If your employees are spending their time looking at their phones or chatting with each other instead of engaging with customers, you’ve got a problem.
Instead, make sure that every employee who is working your San Antonio trade show stands is fully trained on greeting customers the instant a visitor enters the exhibit. If the exhibit is full of customers and all your employees are occupied, a simple wave, nod or even just a smile will acknowledge waiting customers and make them feel important and valued.
When you do finally get to verbally greet that waiting customer, thank them for waiting. A few simple words of appreciation will go a long way toward eliminating any negative feelings about a lengthy wait. Then, ask them open-ended questions that get to the bottom of why they’re visiting your San Antonio trade show stands. Are they looking for a solution to a problem? Or are they unhappy with their current service provider? Avoid questions like ‘Are you enjoying the show?’ These questions won’t help you learn anything about this customer and his or her needs.
Although the number one mistake is the most common, it’s easy to avoid making all three of these errors with your San Antonio trade show stands. Train your staff on how to avoid these mistakes and you might be surprised at how much your sales figures improve after the event.