San Antonio Trade Show Booth: Rent Or Buy?
Are you getting ready to attend an upcoming industry convention, or planning to market at expos in the future? Then you need a fantastic display. At conventions in San Antonio, a trade show booth that catches people’s eyes and tells a clear story is essential. First impressions are everything, after all, and you want a booth that will make people want to stop and find out more about your business.
But what is the best way to get that fabulous display? Should you buy or rent? Well, it depends. Each solution has its pros and cons, and what’s right for one company could be completely wrong for another. It’s important to evaluate the benefits and drawbacks of renting vs. buying and make the decision that’s appropriate for your business. Ask yourself a few questions to figure out what your solution should be.
How Often Will You Use Your Display?
A big part of the renting vs. buying decision comes down to simple economics. In general, the cost to rent a San Antonio trade show booth is about 25-35% of the cost of purchasing it. So if you only plan to use your display once or twice in the next year or so, then renting is the most economical option. If you attend conventions more often than that, however, you should consider purchasing, since that will save you a significant amount of money in the long term. On the other hand, by renting each time, you save the cost of storing and maintaining the display, so it will be in mint condition each time you use it.
How Big Should Your San Antonio Trade Show Booth Be?
If your typical display area is only ten square feet, then purchasing your stand probably makes more sense. If you’re usually exhibiting in larger spaces, though, then give some thought to renting. Not only are larger displays more expensive, but they’re also more difficult to store. Additionally, if you’re renting a large San Antonio trade show booth, the rental company can even help you set up the booth when you get the convention, saving your team a lot of work.
Would You Like To Redesign Your Display?
One major benefit to renting rather than buying is that it’s very easy to change your display. Especially when you’re just venturing into the world of industry conventions, you’ll probably want to adjust your marketing strategy each time. After you’ve had a chance to see what works for your business and what doesn’t, it only makes sense to redesign your approach using that new information. When you’re renting, it’s very easy to change your approach and your booth up as needed. If you’ve bought a stand, however, you’re locked in to that design. While you can certainly change the modules of the stand and rearrange the materials, it’s just not as flexible as a rented stand. On the other hand, if you’re a seasoned convention pro, you know what marketing strategies work for you and you might not need to revisit your strategy very often.
Since expos are such a fantastic marketing and sales opportunity, it’s essential that your San Antonio trade show booth stands out from the crowd. Whether you choose to rent or buy your display, Xtreme Xhibits will help you design the perfect stand for your business. To learn more about what we can do for you, give us a call at 210-299-5000.