Hot Marketing Tech Trends For Your Trade Show Display
It’s truly dizzying to think about the number of marketing technologies available to use in a trade show display these days. How do you know which one will work best for your specific brand and products? The folks at Exhibitor magazine have undertaken research project into marketing technology, including a biennial survey of trade show exhibitors, to learn more about which technologies exhibitors are using and planning to use, and how they’re applying those technologies on the trade show floor. The 2016 Marketing Technology Survey results yield some interesting insights.
Hot, Hot, Hot! – It will probably come as no surprise that mobile apps and tablets are two of the hottest technologies trade show marketers are using today. Other leading marketing technologies among the survey respondents are event-specific micro-sites, touchscreens and interactive displays, augmented reality (AR) demos and displays, digital signage, and webinars and other video-based presentations. One notable pair of statistics: although 79 percent of the participants reported that the technology they used in their trade show exhibits met or exceeded their expectations and that technology helped increase their traffic, brand recognition, and lead collection, slightly less than a third said they’d established a way to quantify the success of those technologies.
- Down, But Maybe Not Out – Use of QR-codes and marketing text messages showed a decline between the 2014 and 2016 surveys. It’s not a given that these technologies are dead, though; there are some marketing heavy-hitters who are still using them effectively. They’ve lost their novelty, in general, but developing more creative ways to use these technologies may still bring significant results because they are both low-cost tools.
- Prepare For Take-Off – Although the survey results show that RFID, NFC, and projection-based marketing tech like interactive projection hit a plateau between 2014 and 2016, this is probably more indicative of a lag in development time for applications and products marketers find helpful and cost-effective, using these technologies. Systems like Skyline’s inTouch solutions make it easier for exhibitors to collect qualified leads, produce and use branded tablet-based interactives and digital brochures, and integrate digital signage and wall displays. Using the tracking data and analytics from inTouch, exhibitors have a more effective way to follow up with leads after the show.
Add The Hottest Marketing Tech To Your Austin Trade Show Display
At Xtreme Xhibits, our team helps exhibitors from San Antonio to Austin create a trade show display that incorporates the right technology to achieve their specific goals, and represent their brand and products. We’ll work with you to create the apps, micro-sites, interactive displays, and digital brochures that will help your booth team bring home more and better-qualified leads, while expanding your brand reach and recognition in the markets that matter most to your success. Skyline’s inTouch solutions make it simple for you to track and evaluate the performance of the marketing technology you integrate, so you know you’re making a solid investment.