Skip to main content

Hosting A Convention: Considering Trade Show Installation In San Antonio And More

By June 30, 2011August 21st, 2017Trade Show Displays, Trade Show Marketing

Planning a large scale trade show installation in San Antonio can be a challenge. It takes someone who’s highly organized and a master planner. There’s a lot to think about, from scheduling to logistics to the layouts of each trade show booth in San Antonio. There’s no margin for error, so make sure to consider every possible contingency.


Consider The Layout For Your Trade Show Installation In San Antonio

Choosing the venue and designing the layout of where each trade show booth in San Antonio will go is one of the first steps when planning an event. You’ll need a space that’s big enough to handle a number of different trade show booths, as well as enough room for the vendors who will be attending the show. It’s better to plan for too few vendors than too many. That way, you can avoid empty spaces on the day of the event and create a sense of urgency for potential vendors.

When deciding where each booth will go, charge more for a trade show stand in San Antonio that will be on the corners or the ends of aisles. You can also charge more for booths that have extras such as electrical outlets.


Don’t Forget To Advertise To Maximize Profit

If potential visitors don’t know your event is happening, they can’t attend. Advertising is incredibly important and must be done effectively to bring in attendees. If you were unable to get sponsorship from local media outlets, consider paying for advertising. Other forms of advertising include posters, online ads on local websites, and direct mail flyers. If you’re concerned with making money with your event, advertise to popular companies to draw in attendees.

The fees collected from businesses that display a trade show booth in San Antonio can help cover overhead fees, but also bring in a profit for the event organizers. Some events also charge attendees an entry fee at the door, which increases the profit for the organizers.


Plan Entertainment To Bring In Visitors

Most people think of bands and music when they think of entertainment at an event. While this can work, it may not be the best choice for an expo. Instead, invite industry leaders and professional motivational speakers to come present and offer secret tips and advice. Your speaker schedule is only limited by your budget so don’t limit yourself to one speaker if you can afford multiple speakers. Make sure you have a signed contract for each speaker so you can include them in your promotional materials and advertisements. If possible, try not to let the entertainment compete with a trade show stand in San Antonio. You don’t want to anger presenters or exhibitors.


Finding Sponsorship For Your Trade Show Installation In San Antonio

Sponsorships can greatly minimize costs. Look to media outlets, such as television and radio stations as well as local newspapers and magazines. These media outlets are ideal sponsorship partners because they don’t directly compete with vendors who are showcasing their products or services at a trade show booth in San Antonio, and they’ll be able to help you promote the event with print ads or commercials on the radio or television. Sponsors often need to know what’s in it for them, so offer them a prominent trade show booth in San Antonio to show off their own displays.

Your chances of putting on a successful event will increase significantly if you keep these tips in mind.