Exhibiting Your First Trade Show Booth in San Antonio: Secrets Of Success
Industry conventions are a very effective way to market a product or service, as well as to learn about new trends and innovations in the field. With a potential audience of tens of thousands of people, it’s an opportunity that you just can’t pass up! However, if you’ve never exhibited a trade show booth in San Antonio before, the idea can be very intimidating. Knowing what to expect before you head in will make the experience much less stressful.
- Know The Location Of Your Trade Show Booth
The location of a trade show booth can make a huge difference in how successful it is. Being shunted off into a dark corner with little traffic is a huge disadvantage, whereas being in the middle of the action means that your display will have many more visitors. Find a floor plan of the convention center and book the space early to make sure you get your choice! After the space has been assigned, make sure to do plenty of research on it. Find out the dimensions, whether there are electrical outlets nearby, what the lighting will be like, and what other exhibitors are around. The more knowledge you have in advance, the more you can prepare the trade show booth.
- Conservation Is Key
Especially for your first expo, it’s very important to keep costs as low as possible without looking cheap. Many first-time exhibitors never attend another trade show, so it really doesn’t make sense to make a heavy investment in display equipment you’ll only use once or twice. But at the same time, you don’t want to look like you taped some cardboard together and called it a day! All of the components of a great trade show booth in San Antonio can be rented and there is a wealth of options for exhibits of all shapes and sizes. Go for lightweight, collapsible display options to minimize shipping costs. And don’t forget to secure any valuables at the show! Never leave a laptop or phone lying out in the open. You never know when it might just disappear.
- The Rules Of Attraction
As mentioned above, the potential audience for a trade show booth could number in the thousands! To attract those visitors and keep them engaged, plan the display carefully. Don’t close it off the more open the space is, the more likely people are to enter it. Also, don’t design the display with too many colors. Two or three will be sufficient to promote a professional, unified image. Keep the trade show booth tidy and uncluttered so that the product will stand out and attract attention. Consider planning a small activity to draw people in, perhaps a trivia question or a short game, if it can be tied in to your business. Be very careful about using branded products as incentives, though. Unless it’s truly unique, chances are that a pen or key chain with your company’s logo on it will just end up in the trash.
- Learn From The Competition
It’s true that the other exhibitors at the convention will likely be your competitors. However, you can still learn a lot from them! Spend some time strolling around the convention hall and get a good look at what other businesses are doing to promote themselves. Take notes, so if you see something that will work well in your next trade show booth at a San Antonio convention, you won’t forget it. Keep your ear to the ground when it comes to new developments in the industry as well, so you can stay ahead of the curve!
The idea of presenting your company to such a huge crowd can really be overwhelming. But don’t worry! With enough preparation and the right plan of attack, your trade show booth in San Antonio is bound to be a success. Call Xtreme Xhibits today at (210) 299-5000 to get started!