As an exhibitor, you put a lot of time, money, and effort into your company’s trade show displays and exhibits. Sometimes your company sees a good return on this investment. Other times, you may find that event attendees seem to be walking right by your Austin trade show display without a second glance. This can be extremely frustrating, but it is important to take it as an opportunity to try to determine why those attendees did not stop at your booth. That way you can improve your Austin trade show display for the future. Below, we will explore four of the possible reasons people may not stop at a trade show display.
#1 – The display doesn’t stand out from the crowd.
The first reason attendees won’t stop at an Austin trade show display is if it does not stand out from the crowd. At trade shows and conferences there are countless other booths vying for their attention. This makes it absolutely essential that your company finds a way to design a booth that will not only capture the attention of attendees, but also intrigue them to find out more about your company. There are a variety of ways you can do this, including engaging graphics, vibrant colors, and innovative displays.
#2 – The display doesn’t effectively communicate a company’s competitive advantage.
Another reason attendees won’t stop at an Austin trade show display is when it does not clearly communicate why someone would benefit from buying a company’s products and services. With so many other exhibitors simultaneously selling their products, it is imperative that your Austin trade show display effectively communicates your company’s unique competitive advantage. Is your price the lowest? Is your quality the highest? Whatever specific benefit consumers receive when buying from you should be effectively communicated through your Austin trade show display.
#3 – The staff does not seem welcoming or engaging.
When attendees are not stopping at an Austin trade show display, the problem is not always necessarily with the display itself. Sometimes the problem is with the staffers. Put yourself in the shoes of an event attendee. You are approaching two booths that are side-by-side. One booth has a few disengaged staffers that look bored, unprofessional and unapproachable. The other booth has a few staffers who are smiling, professional, and welcoming. You are probably going to choose the second booth, and so is every other attendee. It’s important to be sure that charisma, professionalism, and great interpersonal skills are concepts that are strongly interwoven into the DNA of your company’s culture. Also, try to staff your Austin trade show display with employees that are energetic and excellent communicators.
#4 – There is no buzz about the Austin trade show display.
Another reason that prevents people from visiting an Austin trade show display is there is a lack of buzz at the exhibit. This reason can be difficult to measure at times because it is less tangible than the others. If you find that people are walking right past your booth, ask yourself if your booth has excitement or activity. An exciting, active booth is more likely to draw in visitors than a quiet, dull booth. Try to brainstorm creative ways to up the excitement factor of your booth, whether by games, contests, or giveaways.
Xtreme Xhibits can help your company maximize your exhibiting ROI. Contact us today to check out our full range of exhibiting products and services.