If you are designing a new Austin trade show booth, or perhaps redesigning an existing booth, there are several factors you should take into consideration. You should know who your target market is as well as what goals you hope to achieve as a result of exhibiting. When you are designing a booth, you need to think about it through the eyes of trade show visitors. There are questions they will have in their minds as they explore the event and visit different booths. It is extremely helpful to anticipate the questions they will have and then proactively answer them with your Austin trade show booth. We at Xtreme Xhibits want to share four frequently asked consumer questions that your exhibit should answer.
- Who Is Your Company?
Most importantly, your Austin trade show booth should give event attendees a clear picture of who your company is. This involves more than providing them with information about your company. In fact, more and more consumers want you to tell them a story. Why do you exist? Who are the individuals that make up your business? What do you stand for? Not only will answering these questions give visitors a good idea of who your company is, but it will make your brand more memorable to them as well.
- Why Do Your Products Or Services Exist?
Another way to phrase this question is – what problems do your products and services solve. The best inventions and startups are simply a result of someone offering a solution to a problem. This is why it is essential for you to communicate to visitors what problem your company is addressing and what specific solution you are offering.
- What Makes Your Products Or Services Unique From Your Competitors?
This question is important because chances are your company is not the only one who is offering a solution for the problem at hand. Your Austin trade show booth should show potential customers why they should choose your product or service over the competitors’. What do you offer that your competitors don’t? Maybe it is affordable pricing. Maybe it is extreme attention to detail. Perhaps it is superior customer service. Whatever that element is that makes your company unique, make sure it is evident in the design and messaging of your Austin trade show booth.
- What Action Step(s) Can I Take?
Lastly, your booth should make it clear to visitors what their next action step(s) should be. Most of the time, their action step will probably be to talk to one of your booth staffers and get more information about pricing. Other times, the action step may be something different. For example, let’s say an attendee does not stop to talk to anyone at your booth, but they do pick up a promotional item, such as a giveaway. In that case, there should also be an obvious action step for them clearly presented somewhere on the item. Perhaps it is visiting your website or entering a contest on social media. Obvious action steps will help turn more of your leads into sales.