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Word of Advice for Overseas Exhibitors

By December 21, 2009August 21st, 2017Event Management

day1 NRT-HAN by yukop.

While it is no easy task and requires prior-proper-planning, international exhibiting will better position your company to serve the developing markets of the world (some 86% of the world’s population says Mahajan & Banga, authors of “The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century“).

  • You’ll want to ensure you’re up to date with the latest show information.  Read show books thoroughly as soon as you receive it, and adhere to the deadlines outlined.
  • Space sign-up for future shows is often held at the conclusion of the exhibition.  Come prepared and jump on opportunities.
  • Labor unions are not as prevalent in foreign countries, so you have much more freedom to do your own installation & dismantling activities should you desire.
  • The closer you get to the show, the more expensive and less convenient lodging accomodations will be.  Book your hotels up to a year in advance for major international shows.
  • Check into the possibility of obtaining value-added tax  (VAT) refunds for hotels, meals, car rentals, exhibition space, advertising, etc.
  • Ensure you have obtained any entry requirements (visas) for the country you plan to visit.
  • Photocopy your passport and keep it in separate place.  If your passport is lost or stolen, you can go to the nearest U.S. Embassy or American Consulate to get a replacement.
  • Security can be an issue in some countries, both in your booth and from a personal safety standpoint. Obtain information before leaving the US, take common sense precautions to avoid possible hazzards.
  • Credit cards are not as widely accepted overseas, so take extra cash or ensure you have an acceptable method of payment.