Banner Stands – On A Mission To Deliver Your Targeted Message
Few companies have infinite amounts to spend on trade shows. Live marketing is just one type of promotion that must come out of the budget, and even if your ROI from expos is high as the sky, you can’t spend every company dime on planning your display, booking shows, promoting them, and attending them. You can, however, increase the impact of your booth by investing in banner stands to use in your space.
Consider The Value Of Banner Stands
Banner stands have many built-in features, but they mainly serve as professional signs. Available in various sizes, they can expand on your existing message of text and graphics used in headers or can even add something new. Usually measuring about two feet wide for a single unit, they are also available in double or triple wide sizes too. Since they are smaller and more compact than your backwall and other signage you use in your booth, changing out the graphics and text is so economical that you can update it frequently.
What’s great about these small signs is that the frames themselves don’t cost an arm and a leg to buy. This enables you to have one or more on hand without feeling compelled to use them every time since you made the investment. Even if you have multiple signs, you can choose how many you use, depending on the size of your space and your booth layout.
Hone In On Attendee Psychology
Dispensing small snippets of your overall message is good psychology on the showroom floor. Especially at larger shows, attendees get immediately overwhelmed by the number of booths. Many of them have already decided on the exhibitors they must visit, and as they roam through the show in pursuit of those destinations, they look at other booths. Statistics show that they are likely to spend more than two minutes at only 26 booths. All exhibitors scramble to make sure that their booth is among the chosen few, but having these little signs can increase the likelihood that yours will be among them.
Why? Banner stands offer attendees a small bit of information, often presented in an interesting way. At a big show, everything forms a blur after a while, but distinct pieces of information stick out. The same principle is at play as when you go to a play or presentation that lasts for a couple of hours; despite the larger array of things you remember, you make come away with a couple lines of a song or a few catchy phrases. A sign with an effective message can be like the lyric fragment that won’t go away.
Given the power of placards with a message, you should carefully craft the messages that you choose to display at an expo. If you have a catchy slogan or a message about the benefit of your newest product, those may be the first things that attendees remember after the show. You hope the rest of your stunning display, demonstration, or presentation comes back too, but what’s on the banner stand is often the take away!
Xtreme Xhibits Can Help Deliver The Right Message
Xtreme Xhibits, a leading supplier of trade show displays and banner stands at San Antonio shows, is a full-service exhibit, graphic design, and trade show marketing communications firm with 50 years of industry expertise. For more information about their products and services, visit xtremexhibits.com.