While it is no easy task and requires prior-proper-planning, international exhibiting will better position your company to serve the developing markets of the world (some 86% of the world’s population says Mahajan & Banga, authors of “The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century“).
- You’ll want to ensure you’re up to date with the latest show information. Read show books thoroughly as soon as you receive it, and adhere to the deadlines outlined.
- Space sign-up for future shows is often held at the conclusion of the exhibition. Come prepared and jump on opportunities.
- Labor unions are not as prevalent in foreign countries, so you have much more freedom to do your own installation & dismantling activities should you desire.
- The closer you get to the show, the more expensive and less convenient lodging accomodations will be. Book your hotels up to a year in advance for major international shows.
- Check into the possibility of obtaining value-added tax (VAT) refunds for hotels, meals, car rentals, exhibition space, advertising, etc.
- Ensure you have obtained any entry requirements (visas) for the country you plan to visit.
- Photocopy your passport and keep it in separate place. If your passport is lost or stolen, you can go to the nearest U.S. Embassy or American Consulate to get a replacement.
- Security can be an issue in some countries, both in your booth and from a personal safety standpoint. Obtain information before leaving the US, take common sense precautions to avoid possible hazzards.
- Credit cards are not as widely accepted overseas, so take extra cash or ensure you have an acceptable method of payment.