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You don’t get a second chance to make a first impression, and this couldn’t be truer than when you’re preparing to exhibit at a trade show. There’s no avoiding it – effective trade show branding is key to your success.

Trying to convince “the powers that be” to spend a little extra on branding may sometimes feel like an uphill battle, but if you’re after better financial results it’s worth it, guaranteed.

Here are 3 reasons why effective branding is key:

1. Time is not on your side.

It takes the average trade show-goer 3-5 seconds to decide whether or not they will enter your booth, and usually they’ve already planned ahead where they want to focus their time. So that first impression really is everything. Making sure your branding is clear and effective, and having a stall that is clutter free and to the point will make all the difference.

2. Perceived value. 

Trade Show Branding: Building Your Brand is Key

Trade Show Branding: Building Your Brand is Key

Branding is about more that just creating a look and feel. It’s about positioning yourself in a way that instantly displays what potential clients can expect from their experience with you and your product.  It shows them what you represent and how you do business. Get this right, and you’re halfway there!

3. Your trade show branding is about more than just your booth. 

As important as it is to create that killer first impression, your brand is nothing without confident and well-trained staff. Their appearance, branding and interpersonal skills is what will keep your visitors engaged and, ultimately, win their business. Don’t neglect this important part of your trade show branding!


Less than half of today’s exhibitors maintain trade show branding as their top objective when planning an exhibition. Make sure you’re one of them! Understanding these 3 reasons why effective branding is key is a sure way to draw in more feet and increase your chances of financial success at your next trade show. Contact Xtreme Xhibits today to talk more about how we can help your next show be the best ever.