When your company decides to exhibit at a trade show, will any space do? At a San Antonio trade show, booth location is crucial. You may think that just getting in the door is enough, but the psychology of space selection says otherwise. Xtreme Xhibits by Skyline can help you understand what is involved in picking a booth.
What Is The Ideal Location For Your San Antonio Trade Show Booth?
There are many schools of thought about what makes for a good location. The reality is that as a newbie to a particular show, you may not get prime space as that is first offered to past exhibitors who may book the same space year after year. There may actually be an auction for remaining space. Even if you are a first-time exhibitor, you may be offered a decent space. If not, you should aim to book as early as possible in hopes of getting the best space or gamble on waiting, in hopes that a cancellation will free up a space you consider desirable.
When it comes time to select a space for your San Antonio trade show booth, what should you aim for? Common wisdom in the industry is often conflicting:
- Should you avoid the entrance? Your first thought might be that a location by the door is unbeatable. Experts say a loud “No” to this, as people often congregate at the front of the show to get their bearings about how the expo is laid out, to wait for others, or to prepare to leave. This means that people who come into your booth might just be passing the time and not interested in what you are offering. On the other hand, large players often have huge displays at the front so your small booth might get traffic.
- Should you avoid placement next to distracting booths? While you might not be able to tell when you sign up for booth space, some exhibitors use music, PA systems, or videos with loud soundtracks to pull in traffic. If they are successful, the people lurking about might dissuade those who are truly interested in getting to you or drive them away if the volume is too loud. On the positive side, some times during the day are likely to be quieter and you may benefit from extra traffic at your neighbor’s booth.
- Should you avoid booking space next to a competitor? An industry trade show is not like the state fair where vendors in adjacent booths attempt to lure away the competition. You want the presentation of your product to be viewed on its own merits. There is little debate on this!
- Should you be near seminar rooms or near restrooms or snack stations? While attendees might be focused on getting to a location, once they have attended the talk, hit the bathroom, or had their coffee or snack, they might be in a mood to focus on booths. In general, places that attract traffic could be good for you, which is why spaces at the end of a row or at the crossroads of an aisle where people have to pass can be lucrative.
What Really Determines The Best Space?
Technically, some booth spaces may seem better than others, but how you present your San Antonio trade show booth and do your pre-show marketing are the biggest determinants of pulling in traffic. If you know your location is not ideal, you need to work harder to create a successful show.
Figuring out how to do this can be challenging, even for an experienced exhibitor. Fortunately, there is help available. Xtreme Xhibits by Skyline. Not only will they help you select the best San Antonio trade show booth, but they can also help you with show preparation. Experts in the field, they know how to create a successful show. Call today!