You’ve probably spent many hours designing and coordinating your trade show displays knowing that the right combination of table top displays and other elements from Xtreme Xhibits can have a positive impact at industry events, trade shows and conferences. The right lighting, custom graphics, relevant information and a floor plan that’s inviting should all be part of successful trade show displays, but even the best trade show booth in San Antonio can only take your company so far at a marketing event. If you want some additional bang for your buck, consider adding another facet to your trade show booth — a great demonstration. Your employees will be interacting with visitors every day, and a demonstration gives them something specific and interesting to offer your trade show booth visitors. Product demonstrations are always popular at trade show displays in San Antonio and developing one for your trade show booth can take your trade show displays to the next level.
Is A Product Demonstration Right For Your Company?
If you have a new product or an innovative service that can easily be demonstrated at your trade show displays in San Antonio, you should definitely consider adding a demonstration to your repertoire. Can you clearly explain the benefits of your product and demonstrate its advantages in just a few minutes? Does your product demonstration address potential problems and provide solutions for your trade show booth visitors? Will the demonstration inspire visitors to purchase your product or service? If you can answer “yes” to these questions, a product demonstration set up at one of your table top displays may be a great addition to your trade show booth. There will, however, be times when demonstrating something isn’t a good choice for your company.
When Demonstrations Are More Trouble Than They’re Worth
Keep in mind that demonstrations will take up a lot of your employees’ time. If the demonstrations at your trade show displays are so complex that they require more than one person to execute properly, you may want to reconsider doing demonstrations unless you can afford to send a few extra people to man your trade show displays in San Antonio. If everyone is engaged in doing the demonstration, your employees could be missing valuable opportunities to interact with other trade show booth visitors who aren’t watching the demo.
A small trade show booth area can also be a drawback if you’re considering demonstrations. In order to demonstrate your product effectively, you’ll need a staging area that has enough space around it for visitors to stay and watch. This can suck up a lot of floor space, leaving you with very little space for other table top displays, banner stands, or a table with company brochures or promotional items. Finally, consider what you’ll do if your demonstrations don’t draw a crowd. Doing a demonstration to a sparse group or just one or two people can send the wrong message.
Creating An Effective Demonstration To Use With Your Trade Show Displays
If you’re still sure that a demonstration will be advantageous at your trade show booth, keep a few helpful tips in mind that will maximize the effectiveness of your trade show displays. If your product is relatively small, set up a few table top displays from Xtreme Xhibits so that you can put an employee at each one for individual presentations tailored to the needs and concerns of specific, potential clients. You can also let visitors hold the product, try it for themselves, and ask questions, making your demonstration more interactive and effective.
You can also have one employee circulate through your trade show displays to answer questions and discover potential customers’ concerns or needs. This way, if visitors are impressed by the demonstrations, they can immediately talk to someone at your trade show booth who can give them information packets or brochures or schedule an appointment for them.
Innovative trade show displays from Xtreme Xhibits that include a demonstration are often the most popular trade show booths in San Antonio. If you’re considering adding this effective element to your booth with table top displays, be sure you also include sufficiently trained, additional staff so that all of your trade show displays are shown to their best advantage.