Exhibiting is hard work. Lots of blood, sweat, and tears go into making your trade show display the best it can be. Unfortunately, in spite of all of your team’s hard work, you may be finding that people seem to walk right by your booth at every event you exhibit at. Few things are more discouraging for an exhibitor. One way you can make the most of this kind of situation is by using it as an opportunity to objectively evaluate your trade show display to try to figure out why those individuals did not feel drawn to visit your booth. Doing this allows you to make improvements to your booth for future shows and conferences. In this review, we will discuss four of the things that can prevent attendees from visiting your booth.
#1 – Your trade show display does not capture their attention.
The most important thing your booth must do is effectively capture the attention of event attendees and make them want to find out more about your company. Trade shows and other events are filled with exhibitors that are competing for the attention of every attendee. This makes it more important than ever for you to find creative ways to make your booth stand out from the rest. You can use a variety of methods to make your exhibit stand out. Use striking graphics that are geared toward your target market. Use intriguing text. Choose an innovative exhibit design. Whatever method you choose, the goal is that people will be drawn to visit your exhibit.
#2 – Your booth does not clearly present why an individual should buy from you.
The second thing that can prevent people from visiting your trade show display is if it does not effectively present why an individual should buy from you rather than from one of your competitors. Since there are so many companies competing for the business of event attendees, your trade show display must communicate the unique advantages provided by your company. Do you have the best customer service? Do you offer the lowest prices? These are the types of competitive advantages that should be presented in order to help people understand why they should purchase your products and services.
#3 – Your staffers are unprofessional and unapproachable.
Your first thought in reading this reason may be – surely not my company! However, it is important to keep a pulse on this topic. After all, no matter how amazing your trade show display is, the employees you staff it with have the power to make or break the experience for visitors. If you were attending an event and had to choose between visiting an exhibit with unapproachable, pre-occupied employees versus an exhibit with warm, welcoming, energetic employees, you are probably going to choose the latter. The way your staffers interact with potential customers is of utmost importance. One of the best things you can do for your trade show display is teach your employees how to be engaged, genuine, and charismatic.
#4 – Your booth is not full of life.
Finally, something that can prevent people from visiting your exhibit is if it lacks vibrancy. There should be an intangible element of excitement about your exhibit. This can be accomplished in a variety of ways. You can host games or activities. Launch a new product. Feature a product demonstration. Give free samples away. The more your booth is buzzing, the more likely attendees are to pay you a visit.
The next time you notice people walking past your booths, keep these factors in mind.
Xtreme Xhibits is the select Skyline dealer for Austin and San Antonio, Texas. We offer a full range of exhibiting products and services, including graphic design, portable displays, island exhibits, inline exhibits, and more. We also provide event marketing and exhibit management services.