At events like trade shows and conferences, attendees are bombarded with thousands of different messages and advertisements. Every brand competes for the attention and interest of event attendees. For this reason, it is more important than ever before for exhibitors to do their best to make their trade show booths truly unforgettable. They want to create positive experiences for attendees that will ideally lead to long-lasting, profitable relationships. How does a company really stand out from the crowd? What can a company do that everyone else is not already doing? What are some out-of-the-box ideas? Below, we will share three ways to make your San Antonio trade show booths truly unforgettable.
#1 – Celebrity Appearances
What could be more unforgettable than hosting a celebrity guest at your San Antonio trade show booths? Attendees will always remember the time they saw “that actress” or “that singer” at your booth. Having a face that consumers recognize and admire supporting your brand is an extremely powerful thing. Potential customers are generally more likely to trust a celebrity that is endorsing a product, rather than someone who works for the company endorsing the same product.
#2 – Fun Experiences
So many exhibitors focus on free giveaways like key chains and pens. While there is nothing wrong with these types of giveaways, they are also very predictable. They do not offer the “wow factor” that will make a brand unforgettable to trade show attendees. Instead of investing money into the types of promotional materials that everyone else is handing out, what if you put those dollars toward something a little more out of the box? Maybe what would make your San Antonio trade show booths more memorable is not necessarily the stuff people walk away with, but rather the experience they have at your exhibit. Here are a few ideas for creating a fun experience at San Antonio trade show booths:
- Have an artist making live artwork at the exhibit.
- Feature a complimentary coffee bar (the cups could have your company name on them).
- Host high-energy contests and games that get the crowd involved.
- Set up a photobooth with props and post the pictures to your company’s Facebook page after the event (this is a great plug for your social media platform).
- Give away free food items – like specialty donuts or cookies.
- Hand out cards that have a scavenger hunt challenge on them. If attendees complete all the tasks and bring the card back, they get a prize.
#3 – Amazing Customer Service
One of the best ways to make San Antonio trade show booths memorable has nothing to do with big time celebrities, games, or giveaways. That one thing that can make your exhibit genuinely impactful is amazing customer service. This seems so obvious, yet so many companies still do not put as much emphasis on customer service as they do on giveaways and other marketing campaigns. Trade show attendees are sure to remember the amazing customer service they experienced while at your booth.