Branded Banner Stands Boost Recognition
Banner stands are a staple in trade show marketing because of their versatility and supreme return on investment. Although they have myriad uses, their most basic use is boosting brand recognition and product familiarity. It seems like a no-brainer to use branded banner stands, but many exhibitors fail to employ some of the simplest and most effective design concepts in their bids to create something spectacular. Spectacle isn’t always what sells, or leaves the biggest impression, though, so if you’re designing new banners, or evaluating the effectiveness of your current banners, here are some ideas that can help:
- Keep It Simple – Especially with a relatively small medium like a graphical banner for a stand, simplicity in design is critical, and it’s definitely a case where less is more. If your design is cluttered with too much information, prospects aren’t likely to stand there and take it all in; they’re more likely to walk on by. What will stop them in their tracks is a clean design that gives a meaningful message in an instant. Creating that image begins with using minimal text in a large, clean font, crisp; bright graphics; and a theme that will immediately resonate with the viewer.
- Paired Design – Paired design is a highly effective way to create that instant message. Use one banner stand for your visual branding, and the other for a very short message combined with a graphic to drive the image home, or just a graphic that evokes a sensory experience. This is easily accomplished with some products, like food, but with other products, you may have to reach deeper to come up with the image that’s going to make your prospects feel, smell, taste, or wish. These images are not about logical explanation; they’re about visceral response. If you sell sprinkler controls, you want prospects to feel and smell the Perfect, green grass beneath their feet, or the delicate scent of their burgeoning orange groves in bloom.
- A Unified Front – Using your logo as the unifying visual among a series of images is another effective way to create a message with few words. One powerful example is the display Skyline designed for Solo Cup. In this case, the images are on larger panels used as a backwall, but it’s easy to see how the design concept could also work on banner stands. In an instant or viewing the display, you get the impression that Solo Cup brings you all kinds of delicious food, and they’ve got a form factor for just about any application. Note the variety in the images: there’s something there for everyone. If you’re hungry, you’ll key in on the take-out meals; if you’re tired, that giant cup of coffee is going to grab your attention, and if you’ve got a sweet tooth, you won’t fail to notice that giant milkshake. The colors are in strong contrast to the Solo logo’s soothing blue, so the images stand out from a great distance.
Expert Design For Brilliantly Branded Banner Stands
Austin exhibitors depend on Xtreme Xhibits by Skyline for expert guidance in creating branded banner stands that really work. From graphic design to marketing strategy and full-service support for rental or purchase of all your trade show display, Xtreme Xhibits has everything your company needs to achieve your trade show marketing goals.