Trade show booths can be much more than just a temporary venue to sell your merchandise. When designed properly, they become a powerful tool that you can use to build your brand in a short period of time. In addition, trade show displays give you a platform for meeting others in your industry and building valuable connections that can enhance both of your enterprises.
The problem is, if you don’t know what you’re doing, trade show exhibits can fall flat and miss out on a lot of their potential. You need detailed, effective planning to create targeted results for your business. Tips from our experts will help you accomplish that goal, regardless of your previous experience with trade show booths.
First Steps Toward Trade Show Displays
Before you ever give a single thought to your actual trade show exhibits, you need to research the show you’ll be attending. You should be able to get statistics and reports from previous events. Examine them thoroughly before the design process begins. If at all possible, attend the event yourself or talk to someone who attended the previous convention.
Once you’ve done this research, you are ready to start designing. Decide where you want your promotional focus to be, and don’t stretch yourself too thin. Make sure that you have a comprehensive strategy to drive traffic to your trade show booths. You should have the complete marketing and PR strategy worked out ahead of time, and everything should be ready. In addition, make sure you’ve got a strong staff team ready to impress visitors.
Find Someone To Split The Expenses
Many businesses make the mistake of thinking that every vendor setting up their trade show displays at the same show is a competitor. While some are no doubt direct competitors, you can save a lot of money and hassle if you seek out and befriend those who might be beneficial to future endeavors. You may even be able to split some of the more burdensome logistical costs with complementary companies.
Conventions Don’t End At Your Trade Show Booths
One of the most important things to do is actually step outside your trade show displays and go visit others. As a leader within your company, your ideas can grow your business just as much as your hard work. Rely on your staff to keep the booth running as you look around at your competitors and others in the field whose work might impact yours. Don’t be afraid to ask questions and dig deeply into what others have to offer.
For Every Giveaway, Get A Name
The final stage of your trade show exhibits design should be a giveaway of some form. Many marketers make the mistake of giving away trinkets like pens and key chains without asking for anything in return. These items are useful because they give your contact information, but it’s always better to get contact information from your potential customers as well. Trade show exhibits provide an excellent opportunity to reach out to new leads – make sure you have the information you need to take advantage of that.
These tips will help you grow your business at any event. Remember, look beyond the obvious sales opportunity. Short-term sales are valuable, but trade show booths can help long-term growth as well.