Almost anyone can put together a visually attractive marketing display, but it takes particular skill, knowledge and expertise to design and implement San Antonio trade show booths that truly excel at delivering their desired message and optimizing ROI. At Xtreme Xhibits, we work with our clients to conceptualize and construct the perfect marketing solutions for their individual needs. While each client is different, there are a few constants that can be applied to the overall process to help you ensure success at every event you attend.
Know Your Audience
The first important aspect of a winning display design is understanding exactly who you are trying to appeal to and draw into your booth. Your prospective audience will dictate the size and style of your exhibit as well as the tone of your overall marketing strategy. The image of your ideal guest will help guide you throughout the design process and influence nearly every decision you make. Are you aiming your message at end consumers or resellers? Do you want the message to have a professional, corporate feel, or be more casual and relaxed? Ideally you’ll want to find a balance of design choices that appeals to the widest audience possible, but go into the process with a particular target client base in mind.
Gather Perspective (And Inspiration) From Your Competition
If you’re struggling to narrow down the options of all the various San Antonio trade show booths out there, pay special attention to your direct competition. While at shows, visit their booths and get a feel for the fixtures and features they’re utilizing. Just as important as assessing what you like, establishing what you feel are detractors to their overall presence is essential. Try and pick out the things you would do differently, how you could better structure traffic flow or the features and technologies that they lack and that you can utilize in your own design. Remember, standing out from the crowd is key to success at any marketing event, so ultimately the differences between your display and those of your competition will be of upmost importance.
Don’t Be Afraid Of Empty Space
Some marketers, especially those designing their first trade show exhibit, have a tendency to want to pack in as many features as possible. While you’ll certainly want to consider all of your options and utilize any features that you feel will help deliver your message, keep in mind that, ideally, any open space in your floor plan will be filled with guests. Don’t sabotage your efforts by packing your booth so full of tables and stands that attendees can’t navigate through your exhibit.
It’s also important to remember that clutter can lead to confusion. You want your visitors to know exactly where to focus and precisely what you’re trying to say. Giving them too much to see will make it difficult to deliver your message effectively.
Create A Unified Look
Along those same lines, be sure your display presents a clearly unified message. Your design should tie-in to your overall marketing strategy and be branded appropriately. Don’t be tempted to use a wide color pallet or implement multiple textures. Part of keeping your message consistent is keeping it relatively simple, and sticking to similar materials in a limited range of colors will add a certain visual focus to your design.
San Antonio Trade Show Booths: Don’t Go Overboard
In general, especially when building your very first trade show exhibit, simplicity should be your goal. With so many options it can be hard to resist the allure of piling on more and more features, but if not implemented correctly these add-ons can sometimes do more harm than good. Start by building a solid display that will help drive traffic and let you hone your marketing skills. As you gain experience, be sure to take notes on ways to improve your exhibit and think about extra features that you might consider adding in the future.
If you’re still struggling to establish a clear design plan, or have questions about the features of or differences between San Antonio trade show booths, contact Xtreme Xhibits today.