Giveaways at your San Antonio trade show displays are a great way to attract attention, but some companies are hesitant to do use them. If you’re not sure why you should give away items at your San Antonio trade show exhibits, consider these points.
Why Bother Giving Away Freebies At Your Austin Trade Show Display
It’s well known that certain giveaways bring in traffic to San Antonio trade show displays. These giveaways can help improve exposure to your brand, as well as strengthen your company’s image in the eyes of current customers. Giveaway items will also work alongside your promotional literature and samples.
What Items Should You Give Away?
The right giveaway can make or break an Austin trade show display. When determining what types of items you should use, consider these points:
- Image – Consider your company’s image before choosing a promotional giveaway for your San Antonio trade show displays. The items should be consistent with the image you want to convey.
- Price – Many companies look through the catalog of promotional materials and choose the cheapest item possible to give away at their San Antonio trade show exhibits. Sure this can save your company money up front, but what happens if a client gets a pen that doesn’t work and throws it out immediately when they leave your Austin trade show display? This item hasn’t done you any good. Spend a little more for a quality product that will last and keep your name in the front of your client’s mind.
- Utility – Giving away a one of a kind item attracts attention and ensures extended exposure. Right or wrong, people feel like an exclusive product is valuable. When choosing your giveaway, look for someone that’s unique, but also useable. Things like pens and notepads are usable and can be unique if you choose one that stands out from the rest. Other things you can give away include portfolios, calendars and notepads, but consideration should be given to high-tech items like USB drives and WiFi finders. Other unique and useful items include tote bags and hand sanitizer.
- Contact information – Handing out a pen, notepads or other items will do you no good if they’re not branded. Make sure everything you’re handing out has your logo or business name on it, as a bare minimum. It’s better if you can add in a website, phone number or other contact information so clients won’t have to go far to find you.
Using Your San Antonio Trade Show Displays To Distribute Giveaways
Giveaways need to be handed out in a productive manner. You want to get your gifts in the hands of the decision makers at the companies you’re talking with. Also, don’t leave your gifts piled on the table for people to take from your San Antonio trade show displays. If you do this, customers will see little to no value in something you’re will to hand out so easily. Instead, make it a point to hand a gift to each customer personally.
One way to do this is to use an attention getting device like a prize wheel. A prize wheel will let your visitors spin a wheel at your Austin trade show display to win one of your prizes. Afterwards, consider asking visitors what they thought of your prizes and how you could improve the next time you take your San Antonio trade show displays somewhere else.
There’s definite value in handing out free gifts at your San Antonio trade show exhibits, especially if you choose a product that people want, you could see a great return on your investment.