Key Design Principles For Effective Banner Stands
Banners stands offer exhibitors a lot of flexibility in putting their messages, products, and visual branding in the spotlight. An effectively designed banner will make an imprint in the mind of the viewer, even if they don’t make a decision to stop and take the message in. Achieving a banner design that will stand out from the crowded visual environment of a trade show floor takes careful planning, beginning with three key design principles.
- Pictures Speak Louder Than Words – Banner stands create a display space that is best suited to visual messages. A standard-sized banner is a fairly large graphical image, but it’s a relatively small space for displaying a lot of text. Take advantage of the power of visual imagery by designing your banners around a professionally designed graphic or high-resolution professional photograph. Your images need to be bold and crisp, even when printed in large format, so it’s critical to begin with high-quality images, optimized for up-scaling. The images should be harmonious, both in color and theme, with your visual branding and the message of product your want to highlight. Using banner stands that support shaped or layered banners can add dimension and visual impact to your designs.
- Remember Buy Level – There is an old saying in retail merchandising: “Eye level is buy level.” This is also true when it comes to designing banners. Place the most important elements of your message at eye level, but don’t fall for the temptation of overcrowding that space. If you place too many things at eye level, your visitors won’t be left with a clean, clear impression of your brand and message. In fact, they may not register an impression at all, or they will recall it as a visual version of indistinct mumbling. That’s a missed opportunity for you.
- Show, Don’t Tell – Chances are, your marketing department has worked hard on developing great copy for your websites and brochures, to let prospects know why they should buy your products. It’s important to keep in mind that your banners serve a very different purpose from either a brochure or a website; the banners are there to draw people into the sales funnel, not to close sales. Many designers hold that a banner should have no more than seven words on it. Whether you stick to seven words or not, don’t overcrowd your banners with text or distract viewers from the simple, clear message your graphic should leave in their minds.
Skyline Banner Stands And Design
Austin exhibitors depend on Skyline Xtreme Xhibits for top quality banner stands and banners, along with experienced graphic design to help them create the most effective banners for their trade show exhibits. We’ll help you choose the best materials and design to represent your brand image and products, and whether you need 3 banner stands or 300, we’ll make sure they’re produced and delivered where you need them on time, every time.