Entrepreneurs working a corporate trade show booth at both local and regional events recognize that these functions have the opportunity for extensive return on investment. Personal interaction with prospective clients, ample networking connections and the opportunity to demonstrate services and wares to a captive audience embody some of the many advantages working a trade show booth offers business owners in every industry.
Manage Unexpected Costs With Your Trade Show Booth Approach
While the rewards are extensive, it’s important to note that working a trade show booth does mean incurring various costs and expenses throughout the fiscal year. Yes, as with any promotional endeavor, it’s critical to invest in the process in order to maximize rewards and benefits offered at a trade show booth. However, these live marketing events do not have to prove cost prohibitive. Knowing a few effective tips on how to cut costs with your trade show booth can help your business minimize expenses yet maximize function results.
Ready to get started on keeping a firm grip on your trade show booth finances? Consider eight strategies:
Iron out your exhibit schedule: First and foremost, outline the specific “must attend” events that your organization will exhibit at. Yes, you may have various functions that come up on an ad hoc basis; however, carefully selecting the major events during the year will help you avoid late entry fees and costs.
Plan ahead: Another major way to rack up expected costs and expenses is failure to plan ahead. Not planning carefully for coordinating the many moving parts needed for a successful exhibit year means you’ll be rushing to get everything done and may pay late fees for various services.
Purchase your trade show booth: If you attend a significant number of live encounter functions annually, it’s worth the investment to purchase your exhibit outright instead of continuously having to rent a display.
Strategize printed literature: Gone forever are the days when every visitor to an exhibit left with an armload of printed marketing material. Instead, savvy business owners are opting to print just enough materials for major leads. Everyone else that visits your stand can get online material emailed to them during the post-function follow-up.
Print once: Once you have decided on the printed materials that you’ll use throughout the year, plan to have a year’s worth of material printed at the same time; it’s far less expensive than having to print the same items several different times.
Plan travel ahead: Last minute travel can really prove cost prohibitive. Plan your staff members’ travel needs as early as possible so you won’t be charged last minute fees.
Compare shipping options: Shipping your trade show booth and other exhibit items can cost your company a bundle. Carefully research available options early to ensure you get the best price possible.
Arrive with your box of tricks: No one wants to run around spending money on hard to find items at the event itself; put together your corporate “box of tricks” with items you may need so you’re prepared for anything that happens. Packing light bulbs, extension cords and batteries can help save you money compared to buying them at or near the venue at a premium.
Xtreme Xhibits can help your business create a compelling, cost-effective Austin trade show booth that captivates audiences of every size. Don’t entrust your brand to a firm that doesn’t have what it takes to showcase you as the industry leader you are; come experience the Xtreme Xhibits difference yourself.