The large majority of exhibitors use different kinds of promotions at their trade show exhibits. Promotions like giveaways, demonstrations, and sales materials have proven to be valuable. However, perhaps these exhibitors are not making the most of these promotions. Xtreme Xhibits has the answer. Here are five ways to maximize promotions at trade show exhibits in San Antonio.
- Develop An Exciting Product Demonstration.
One of the most powerful things exhibitors can do is develop exciting product demonstrations. Product demos are one of the most effective ways to, not only attract the attention of event attendees, but to keep their attention as well. An excellent demo should include interaction with the audience, should inform attendees about how your product or service works, and should initiate meaningful conversations with visitors.
- Choose Giveaways That Are Specific To Your Target Market.
Giveaways are generally a dime a dozen at trade shows. While they can be extremely effective in many cases, research shows that if giveaways are too generic, they will not be effective. That is why it is important to put a lot of thought into the giveaways you choose for trade show exhibits in San Antonio. Think about who your target market is and what they would appreciate. It doesn’t necessarily mean you have to spend more money on giveaways, but it does mean you have to put more thought into them.
- Arrange Special Gifts For Top Prospects.
Beyond having a giveaway available for anyone who visits your booth, it is extremely beneficial to prepare special gifts for your top prospects. Putting extra thought into giving them a special gift, or arranging a special meeting, can go along way. Additionally, it could provide you with time to interact with them and give them access to exclusive offers.
- Use Giveaways To Initiate Conversations.
Your company is being cheated out of an opportunity, if trade show attendees simply walk up to your booth, grab a giveaway, and then walk away. Obviously, you can’t force an attendee to stop and converse with your staffers. However, you can help train and equip your staffers to try to start a conversation with event attendees. Giveaways and other promotions should always lead to conversations with attendees at trade show exhibits in San Antonio.
- Prepare A Discount
Prepare a discount in advance that your team can “keep in their back pockets” for attendee who show an active interest. A lot of companies offer potential discounts to try to persuade customers to give them their business. However, a discount does not seem as special when it is offered to everyone. However, you can give your employees a discount they can keep “in their back pockets” for when they are conversing with a desired client. If a potential customer is seriously considering purchasing your products or services, offering an exclusive discount could be just the thing to help push them over the edge.
These are just a few of the ways you can maximize promotions at trade show exhibits in San Antonio. Contact Xtreme Xhibits today to find out how we can help you maximize your exhibiting success.