Exhibiting successfully requires a lot of planning and hard work. Where many companies go wrong is starting to design their trade show booth before taking some time to sit down and discuss trade show strategy. Your trade show booth should be based entirely on your trade show strategy. Therefore, if you have not taken time to define this, you cannot effectively begin to design a trade show booth. Below, strategic trade show marketing company, Xtreme Xhibits, shares five questions to discuss with your team before designing your San Antonio trade show booth.
#1 – Which events are we planning on exhibiting at?
The first, most basic question you must discuss is which trade shows, conferences, and other events your company is planning on exhibiting at. The frequency with which you will be exhibiting will probably affect what kind of products you will be using as well as whether you should rent or buy trade show products. Additionally, specifying which events you are planning to attend will help you focus on the market you will be trying to reach with your San Antonio trade show booth.
#2 – What do we hope to gain from exhibiting at these events?
This question is extremely important. You have to know what purpose you are working towards. More importantly, your team needs to know what purpose they are working towards. Without clearly defined goals, people tend to lose excitement and drive. In order to keep your team motivated, you must clearly define success for them by setting goals. For example, maybe your goal is to leave an event with X amount of sales leads. Perhaps your objective is to raise brand recognition. Whatever your goal may be, it is important to define it prior to designing your San Antonio trade show booth.
#3 – How will we capture the attention of attendees and encourage them to visit our booth?
Learning how to stand out from the crowd is something every exhibitor has to do. What is your strategy for capturing the attention of event attendees with so many other displays vying for their attention? What images, graphics, and giveaways do you envision using to draw them in? It is essential to answer this question with your target market in mind.
#4 – What information will we communicate to visitors at our San Antonio trade show booth?
Drawing visitors to your booth is half of the battle. The other half is figuring out what you’re going to say to them once they are at your booth. Some trade show experts recommend having a predetermined set of questions to ask visitors in order to keep the conversation going and gain their interest in your products and services.
#5 – How will we follow up with visitors after the events?
Finally, what is your follow-up plan? What will you do with all of the sales leads that result from the event? How can you get that information to your sales representatives as quickly as possible?
Xtreme Xhibits can help you both strategize and design your San Antonio trade show booth. Contact us today to get started.