Trade shows, conferences, and similar events provide great opportunities for companies to present their brand to potential customers. The more that companies put into their trade show exhibits, the more return on investment they will see. For this reason, it is important to constantly improve your trade show exhibits and ensure that you are maximizing your exhibiting ROI. Below, we will share four tips for creating successful trade show exhibits in Austin.
#1 – Don’t do exactly what every other exhibitor is doing.
The first step in creating successful trade show exhibits in Austin is to avoid doing exactly what every other exhibitor is doing. Of course it is wise to learn from other exhibitors, but the most successful exhibitors are those who find a way to make their trade show exhibits stand out from the crowd. What does it look like to stand out from the crowd? It can be accomplished in a variety of ways. Coming up with an innovative marketing strategy is a great starting point. Also, it is important to partner with a trade show product provider like Xtreme Xhibits, who will work with you to design creative, custom trade show exhibits in Austin. You can also stand out from the crowd by hosting exciting activities and demonstrations at your exhibit. Try to think outside the box. What has never been done before? What will create an unforgettable experience for event attendees?
#2 – Don’t be afraid to try new things at trade show exhibits in Austin.
Falling in love with your trade show exhibit is a good thing. Just don’t fall in love with it so much so that you’re not willing to make some changes when necessary. In the world of trade shows, it is imperative to stay one step ahead in terms of equipment and exhibit content. Try to think intuitively about where your company is headed. Providers like Xtreme Xhibits make it easy for you to change out your graphics and messaging when necessary. Just don’t be afraid to make those changes when needed.
#3 – Staff trade show exhibits with employees who have great interpersonal skills.
Some exhibitors make the mistake of focusing strictly on the design of their trade show exhibits in Austin. However, one of the best ways to create successful exhibits is by staffing them with your most charismatic employees. The employees staffing your booth are selling your brand as much as, if not more than, the exhibit itself. Their level of professionalism (or lack thereof) will leave a lasting impression on visitors.
#4 – Make sure your exhibiting products are working for you, not against you.
In terms of trade show exhibits in Austin, it is essential to ensure that they are always working for you and not against you. What do we mean by this? Your exhibiting products should be high-quality and hassle-free. If you have an island exhibit, take advantage of professional installation and dismantling services. If you also use portable displays, they should be lightweight, durable, and easy to set up. For example, Xtreme Xhibits offers portable display systems that inflate with the press of a button. If your exhibiting products are causing you more headache than payoff, it’s time to look into other options.
Contact Xtreme Xhibits today to find out how we can help you create successful trade show exhibits in Austin.