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June 2017

4 Things You Need To Know When Creating A Trade Show Booth

trade show booth Austin

Are you gearing up to create your customized trade show booth for a corporate live marketing campaign, but aren’t quite sure where to start? The first step to success includes partnering with the right design firm. While many trade show booth design firms claim to offer expert skills and services, only a few reputable and qualified companies can actually support these claims with relevant experiences and client recommendations. Finding a competent trade show booth design team can quickly put you on the road to success with your live encounter marketing initiatives.

Top Considerations When Creating Your Final Trade Show Booth Design

trade show booth AustinOf course, teaming with the right trade show booth design firm is only the first step toward success. In order to truly capture the crowd’s attention and broaden the breadth of your brand, it’s critical to keep a few key considerations in mind throughout the design process. Knowing these four important design considerations can help ensure that you create final trade show booth that will truly resonate with any live crowd:

Make your brand a top priority: First and foremost, always make your brand your number one priority when creating your final trade show booth design. A qualified vendor will be able to work with you to include your branding information (logo, slogan, color schemes, etc.) throughout the stand in a way that compels and informs without overwhelming visitors. The end result should be that all guests know exactly who you are as soon as they see your exhibit.

Determine an exhibit focal point: Beyond your brand, your exhibit should also have a strategically determined focal point that also gets prime visual real estate on your stand. Once you’ve chosen your focal point, it’s important to place it in an esthetically compelling way to entice the crowds to walk across the room to see what you’re about.

Create a space that feels welcoming to visitors: When working with your chosen trade show booth vendor, it’s important to always keep the comfort of your guests on the design radar. Having open space to roam and a guest area with seating can truly make everyone who comes inside your exhibit feel instantly welcome. Additionally, work with all staff members who will be manning the stand to drive home how important it is to keep the entire space clean and uncluttered at all times.

Remember to include room for product grouping: Product grouping can deliver a powerful visual message to anyone visiting your exhibit. When teaming with your chosen build team, brainstorm ideas on how to best showcase your merchandise collectively as well as how to make takeaway marketing materials as easily accessible as possible; it’s the best way to help minimize lines (aka an opportunity for guests to get bored and walk away) and ensure that your visitors have the chance to leave your stand with all the information they’ll need for future contact.

Keep these considerations in mind when planning your booths and marketing strategies to ensure that your presence is felt.

Ready for a trade show booth in Austin that commands attention? Xtreme Xhibits offers state-of-the-art exhibits, booths and banner stands that wow crowds of every size and scope. Don’t waste the chance to make a great first impression; let Xtreme Xhibits help you create a one-of-a-kind promotional experience with sustainable, long-term results.

3 Ways To Make Your Trade Show Stand More Impactful

Austin trade show stand

In today’s competitive marketplace, exhibitors must take so many factors into account. For example, they have to strategize about how to make their trade show stand most impactful. With so many different brands and products trying to capture the attention of event attendees, it has never been more important for a company’s booth to stand apart from the rest. How can exhibitors design their booths in order to maximize the ability to capture the attention of potential customers and lead them to a positive experience with the brand? Below, we’ll discuss three specific ways to increase the impact of your trade show stand.

Austin trade show stand#1 – Maximize the presence of your trade show stand.

One very basic way to boost impact is to maximize your presence at events. For example, island exhibits are perfect for exhibitors that have ample space and budget. These exhibits range in size from 20′ x 20′ to 30′ x 30′. With such sizes, potential customers are sure to notice these exhibits and will determine that the particular company is probably an industry leader. Companies that don’t have the budget or space for large island exhibits still have other options for creatively maximizing their brand’s presence at events. For example, a company could design a number of banner stands and place them throughout an event space. This exposes visitors to the brand professionally and consistently.

#2 – Strategize your marketing efforts in order to reach the target market.

An exhibitor that wants to optimize the success of its booth must strategize about marketing and promotional efforts. For this reason, it is absolutely necessary for an exhibitor to know who its target market is. Understanding the market segment provides exhibitors with valuable knowledge that will help them attract the desired audience. It’s helpful to research the demographics of the market segment, such as gender, race, family dynamics, and income. It’s also helpful to consider the personal, social, cultural, and psychological factors that play a part in consumer behavior. Researching the target market provides companies with insight into how to design their trade show stand in such a way that it most effectively reaches the desired audience.

#3 – Add value to event attendees.

One of the most effective ways to make a trade show stand impactful for consumers is by adding value for visitors. Companies that are most successful are those that figure out how to add value for potential customers. There are a variety of ways that businesses can add value. One of the best ways is to provide attendees with incredible customer service. This means putting the most charismatic team members at the booth. Potential customers will be blown away by interacting with employees who have strong interpersonal skills and who seek to surpass customer expectations. No matter what the industry, customer service is a big selling point for consumers. There are a number of other ways for a business to add value at its trade show stand. Other ideas include hosting games and contests, free giveaways, product demonstrations, and more.

They key to making your trade show stand impactful is to create an experience for customers that will result in a long-term relationships with your company.

Xtreme Xhibits is the exclusive Skyline dealer for Austin and San Antonio, Texas. Xtreme Xhibits’ products and services include graphic design, portable displays, island exhibits, inline exhibits, and more. They also offer event marketing and exhibit management services.